Mudlark = Pixel-Lab + AI + Rockhmr’ Mudlark = Games + Art + TVMudlark =Making life playable.Mudlark =Making life playable.Mudlark =Making life playable.
Data Everyware
Data Shadows, Data Clouds, Data Trails.
Alan Westen, 1967
Making the invisible visible“Media doesn’t need to interpret use as damage
Our content itself gets smarter as it aggregates its thoughts about it”
Matt Jones
Physical generation of digital assets
iphone
• Sensors, GPS etc
• But network always on
• Gartner top 10 predications 2009
• By the end 2012 physical sensors will create 20 percent of non-video internet traffic
“When we play games, we experience relaxation, concentration, cohesion, elation, adventurous thinking, constant challenge, focus, and relief.
We want more of these things in everyday life.”
Jane McGonigal
Playing the data
“Games are not the same lineage as Book, Radio, TV, Film.”
Frank Lanz, Area Code
Playing the data
Channel 4 /Not the FaceNot the Face
Heartlands
Love City
Love CityImaginary Space
An urban ‘ socialgame’ played in real life.
CHROMAROMAAn Urban Social Game played in real life.
Physical
SystemDigitalSystem
User GeneratedContent
OpenAPI
Game Engine
Thank you...
Toby Barneswww.twitter.com/tobybarneswww.twitter.com/wearemudlarkwww.wearemudlark.com
Thank you, and sorry.
Toby Barneswww.twitter.com/tobybarneswww.twitter.com/wearemudlarkwww.wearemudlark.com