Making Kick Arse Products Brett Jackson Director of Product Management Atlassian July 2008
Making Kick Arse Products
Jun 27, 2015
why are some products loved and some thrown away? some guidelines on getting the mojo in your product portfolio
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Making Kick Arse Products
Brett JacksonDirector of Product ManagementAtlassianJuly 2008
What makes a product kick arse?
A kick arse product
Is it easy?
If you constantly see stuff and think
“There must be a better way”
you’re half way to kick arse
Why is he going to buy your product?
It doesn't matter how your users feel about YOU,
all that matters is how they feel about themselves
as a result of using your product
You need to be passionate about your product
You need to care, ...really really care
USA Japan
Truly great products need rich soil
You need to be brave but not stupid!
thanks
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