March 5, 2015 Making it Happen: Search & Social Elizabeth Marsten @ebkendo
Making it Happen: Search & Social
Jul 14, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
March 5, 2015
Making it Happen:
Search & Social
Elizabeth Marsten
@ebkendo
searchmarketingexpo.com
@ebkendo #SMX #33C
@ebkendo PPC nerd Seattleite Libra
Elizabeth Marsten
searchmarketingexpo.com
@ebkendo #SMX #33C
Dynamic Duos
searchmarketingexpo.com
@ebkendo #SMX #33C
Is Organic Social Dead?
searchmarketingexpo.com
@ebkendo #SMX #33C
6%-16% Reach on Facebook
http://www.slideshare.net/socialogilvy/facebook-zero-white-paper-31934430
searchmarketingexpo.com
@ebkendo #SMX #33C
Sharing Resources
searchmarketingexpo.com
@ebkendo #SMX #33C
Editorial/Posting Calendars
searchmarketingexpo.com
@ebkendo #SMX #33C
Voice & Style
searchmarketingexpo.com
@ebkendo #SMX #33C
Sharing Tools
searchmarketingexpo.com
@ebkendo #SMX #33C
Content Promotion
searchmarketingexpo.com
@ebkendo #SMX #33C
Sprout Social
searchmarketingexpo.com
@ebkendo #SMX #33C
searchmarketingexpo.com
@ebkendo #SMX #33C
Small, Targeted Buys
searchmarketingexpo.com
@ebkendo #SMX #33C
Sharing Audiences
searchmarketingexpo.com
@ebkendo #SMX #33C
• Share on organic social
• Boost on social channels
• Push through content promotion
• Tag and bag visitors for remarketing later
Shake & Bake: 1 Piece, 4 Ways
searchmarketingexpo.com
@ebkendo #SMX #33C
Remarketing Lists
searchmarketingexpo.com
@ebkendo #SMX #33C
Remarketing Lists
searchmarketingexpo.com
@ebkendo #SMX #33C
Remarketing Lists
searchmarketingexpo.com
@ebkendo #SMX #33C
Content Tracking with UA
http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/
searchmarketingexpo.com
@ebkendo #SMX #33C
Sharing the Conversation
searchmarketingexpo.com
@ebkendo #SMX #33C
• Relevant & thoughtful conversations
• Avoid the firestorm response on social
• Create ads that reflect the community
• Build trust
Don’t Over Serve
searchmarketingexpo.com
@ebkendo #SMX #33C
Sitelinks in AdWords
http://www.thesempost.com/use-adwords-sitelinks-promote-social-media-accounts/
searchmarketingexpo.com
@ebkendo #SMX #33C
Social in Bing Ads
searchmarketingexpo.com
@ebkendo #SMX #33C
3rd Party Reviews
searchmarketingexpo.com
@ebkendo #SMX #33C
Sharing the Credit
searchmarketingexpo.com
@ebkendo #SMX #33C
• Determine what “success” is
• Run with campaigns in mind
• Don’t forget about direct or organic
Engagement or Clicks
searchmarketingexpo.com
@ebkendo #SMX #33C
Attribution Modeling
searchmarketingexpo.com
@ebkendo #SMX #33C
searchmarketingexpo.com
@ebkendo #SMX #33C
Cohort Analysis
searchmarketingexpo.com
@ebkendo #SMX #33C
Advanced Segments
searchmarketingexpo.com
@ebkendo #SMX #33C
Clinton-Palin 2016!
searchmarketingexpo.com
@ebkendo #SMX #33C
Related Documents
