Making it (Chocolate) Rain Leveraging Social Media to Get Your Videos Seen Andrew Lockhart June 14, 2008
Jun 27, 2015
Making it (Chocolate) RainLeveraging Social Media to Get Your Videos Seen
Andrew LockhartJune 14, 2008
In 4 Easy Steps…
• Step 1 - Upload
• Step 2 – Promote
• Step 3 – Monitor
• Step 4 – Watch the Money Pile Up
23,781,753 and counting…
Step 1 - Upload
• Where?
• How?
Step 1 – Upload (Where?)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
YOUTUBE.C
OM
MSN V
ideo
DAILYM
OTI
ON.C
OM
Met
acafe
VEOH.CO
M
MyS
pace
TV
HEAVY.CO
M
BREAK.CO
M
Yahoo
! Vid
eo
SPIKE.C
OM
REVVER.CO
M
CRACKLE.COM
ATOM
FILM
S.CO
M
JUSTIN
.TV
BLIP.T
V*
VIDDLE
R.COM
Unique Visitors (000) – Canada – April 2008
Step 1 – Upload (Where?)
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
YOUTUBE.C
OM
MSN V
ideo
DAILYM
OTI
ON.C
OM
Met
acafe
VEOH.CO
M
MyS
pace
TV
HEAVY.CO
M
BREAK.CO
M
Yahoo
! Vid
eo
SPIKE.C
OM
REVVER.CO
M
CRACKLE.COM
ATOM
FILM
S.CO
M
JUSTIN
.TV
BLIP.T
V*
VIDDLE
R.COM
% Reach – Canada – April 2008
Step 1 – Upload (Where?)
• What to make of this?
• All you need is YouTube?
• Create multiple touchpoints.
• Sometimes the small pond will suit you better.
+ =
Step 1 – Upload (How?)
• TubeMogul will be your best friend.
– Create profiles– Populate profiles
• Metadata is key:– DO
• Tag, tag, tag, tag and tag again.
• Include keyword rich, relevant descriptions
• Create descriptive titles
– DON’T• Forget to tag
• Add tags or titles that aren’t relevant to your content
Step 2 – Promote
• Create a hub– Has become extremely accessible
– Link out from the hub to your channels• Not just video sites, social networks
– Link your channels back to your hub
– Pull your channels into each other with widgets
• Start with the easy wins.– Family, friends– Submit your videos to social bookmarking sites
• Digg, StumbleUpon, Reddit, Del.icio.us
• Join the conversation.– Find communities/social networks/bloggers about or related
to your subject matter.
– Be genuine
– Don’t spam them.
• Build an audience– Consistent content
– Tell the story of your content
Step 3 – Monitor
• Listen
• Engage
• Measure
• Refine (if applicable)
PLEASE DO NOT FEED THE TROLLS
Step 4 – Watch the Money Pile Up
• I lied.
4,909,489 and counting…
Thank You
email: [email protected]
blog: http://www.thinkinginteractive.com
twitter: @andrewlockhart
http://www.slideshare.net/andrewlockhart