Making Facebook Ads Work for Your Business · Making Facebook Ads Work for Your Business Mandy Edwards, ME Marketing Services

Making Facebook Ads Work for Your Business

Mandy Edwards, ME Marketing Services

Making Facebook Ads Work for Your Business | © ME Marketing Services 2017 2

WelcometoFacebookAds!AccordingtoBuffer,“Ninety-onepercentofmarketersinvestedinFacebookadvertisinglastyear.Andit’seasytounderstandwhywhenyoulookatthedata:morethan1.18billionpeopleuseFacebookeveryday,andonaverage,eachpersonspendsmorethan50minutesadayacrossFacebook,Messenger,andInstagram.”Whetheryouarepartofthe91%thatusedFacebookAdslastyearorpartofthe9%whoarejustgettingstarted,hereisyourcrashcoursetogetyoustarted!Part1:WhatareYouPromoting&SelectinganAdTypePart2:SelectinganAudiencePart3:AdPlacementPart4:SettingaBudgetandSchedulePart5:TheAdPart6:TrackingPart7:OtherResourcesforReference


Part1:WhatareYouPromoting&SelectinganAdTypeWhenrunningaFacebookad,youneedtoknowwhatyouarepromotingandwhyyouarepromotingit.Firstdecision –whatareyoupromoting?Thisissomethingonlyyoucandefine.Seconddecision –willyourunyouradviaAuctionorbyReach&Frequency.

• AuctionAdsmakebidsonyourbehalftoreachthemostpeopleatthelowestcost.• Reach&FrequencyAdsyoupayafixedpricetopredictablyreachyourbrand’saudience.

ThirdDecision –whattypeofadwillyouchoose?Youcanchoosefromthefollowingadtypes:Tocreateawareness–adstogenerateinterestinyourproductorservice.

• BrandAwarenessAds(auctionorreach&frequency)• LocalAwarenessAds(auction)• Reach(auctionorreach&frequency)

*AwarenessadsforbestforsmallbudgetsFortheirconsideration–adstogetpeopletostartthinkingaboutyourbusinessandfindoutmore.

• CreateTrafficAds(auctionorreach&frequency)• ForEngagementAds(auctionorreach&frequency)• ForAppInstalls(auctionorreach&frequency)• VideoViewsAds(auctionorreach&frequency)• LeadGenerationAds(auction)

Tomakeconversions–adsthatencouragepeopletopurchaseoruseyourproductorservice.

• ConversionAds(auctionorreach&frequency)• ProductCatalogSalesAds(auction)• CreateStoreVisitsAds(auction)


Part2:SelectinganAudienceSelectingyouraudienceisthemostimportantpart–moreimportantthantheaditself.Whenselectingyouraudience,youarenarrowingintotargettheidealcustomer/client.Youcancreateanaudiencebasedon:

• Locationo Hereiswhereyoudeterminewhereyouradwillbeseen.Forbusinessesthatwanttotarget

onlylocalpeople,youcansetyouradtobeshownwithina50-mileradiusofyourtownorneighboringtowns.Forbusinesseswithaglobalreach,youcanselectthecountriesyouwantyouradtobeseenin.

• Age• Gender• Language• Demographics

o Hereiswhereyoucanhavesomefun.Sampledemographictargetingincludes:educationlevel(howfarsomeonewentinschool),income,networth,squarefootageofsomeone’shouse,householdcomposition(grandparents,young&hip,workingwomen,newparents,etc.),moms(actualoptionsincludecorporatemoms,fitmoms,greenmoms,soccermoms,&trendymoms),etc.

• Interestso Theinterestportioncomesfromwhatpeople’sinterestsareonFacebook,thepagestheyhave

likedandtopicsthatrelatetothat.o Examples:Motherhood,graphicdesign,digitalmarketing,onlineshopping,etc.

• Behaviorso TheseoptionscomefromFacebookusers’purchasebehaviorandintentions.o SampleOptionsinclude:Anniversaryin61-90days,newvehicleshoppers,having9linesof

credit,havingahigh-enddepartmentstorecreditcard,genreofTVshowswatched,typeofdevicepeopleuse,purchasebehaviorincludingbuyerprofiles,travel,etc.

Onceyousetyouraudienceyoucansaveitforlatersoyoudonothavetore-createiteverytime.Youcansavemultipleaudiencesbasedonthead(s)youarerunning.


CustomAudiencesYoucanalsousecustomaudiencestotargetyouradaswell.

Youcanusecustomaudiencestotargetpeople…

• Whohavevisitedyourwebsiteo Thislistcomesfromthetrackingpixelyou(hopefully)haveinstalledonyourwebsite.Thereare

twopixels–theFacebookpixelandthepixelfortrackingconversions.FormoreinformationonFacebookpixels,visithttps://www.facebook.com/business/help/952192354843755.

o Whenyouimportthislist,youhaveseveraloptionstochoosefrom–§ Targeteveryonewhohasvisitedyourdomain§ Targetpeoplewhovisitedspecificpages§ Targetpeoplewhovisitedspecificpagesbutnotothers§ Targetpeoplewhohaven’tbeentoyoursiteforawhile§ Othercustomcombinations

• Areonyourmailinglisto Usingthisoption,youcancopyandpasteyourdatafromwhereveryouaresourcingitoryou

candirectlyimportfromMailChimp.o Whenyouimport,youhave15identifierstochoosefromtobeimported.o Formoreoncreatingacustomaudiencefromacustomerlist,visit:

https://www.facebook.com/business/help/341425252616329


• PeoplewhohaveinteractedonyourFacebookpageo ThiscustomaudienceismadeupofpeoplewhohaveengagedwithyourpostsonFacebook.

Facebookdeems“engagement”inthismannerlikespendingtimeviewingavideooropeningyourleadformsorcanvasad(moreonthosehere:https://canvas.facebook.com/)

o AsofJanuary2017,thereare3engagementoptionstochoosefrom:§ Video

• 3-secondvideoviews,10-secondviews,30-secondviews,videoswatchedat25%,50%,75%,95%and100%.

§ LeadAds• Personopenedtheform,openedtheformbutdidn’tclicksubmit,openedthe

formandsubmittedit.§ CanvasAds

• Personeitheropeneditoropenedandclickedonthelink.• Peoplebasedonappactivity

o IfyouhaveaniOSorAndroidapp,youcancreateanaudiencebasedontheactionstheytookinthatapp.

o Tousethisoption,youhavetoregisteryourappandsetupappeventstoreachspecificusers.Seemorehere:https://developers.facebook.com/docs/app-events

o Formoreoncreatingacustomaudiencefromallactivity,visit:https://www.facebook.com/business/help/285857478228227

Thesearetheoneswhoareactivelyseekingyououtandengagingwithyou.Ifyouwanttodiveinevenfurther,thereare8expert-levelcustomaudiences:

1. Retargetallpastwebsitevisitors2. Retargetpeoplewhovisitedspecificlandingpages3. Retargetblogreadersforhigherengagement4. Retargetnewandpastconverters5. Retargetyournewslettersubscribers6. Retargetfreetrialandfreemiumusers7. TargetFacebookLookalikeaudiencestoreachnewbrandprospects8. RetargeteveryonewhoengagedwithyourcontentonFacebook

Formoredetailedinformationonhowtocreatethosecampaigns,visit:https://klientboost.com/ppc/facebook-custom-audience


LookalikeAudiencesLookalikeaudiencesallowyoutargetFacebookuserswhoaresimilartotheircustomersawayfromFacebook.Smallerlookalikeaudiencesmorecloselymatchyoursourceaudience,largerlookalikeaudiencesincreasesyourreachbutreduceshowsimilaryourlookalikeaudienceistothesourceaudience.Facebookrecommendsasourceaudiencebetween1,000to50,000people.Youcancreateupto500LookalikeAudiencesfromonesourceaudience.Yoursourceaudienceisacustomaudiencenotcreatedwithadatapartner(ex:MailChimp),yourFacebookpixeldate,yourappdata,orfansofyourpage.FormoreinformationonhowtocreateaLookalikeAudience,visit:https://www.facebook.com/business/help/465262276878947?helpref=faq_content


Part3:AdPlacementFacebookgivesyouseveraloptionsonwheretoplaceyourad–

Yourchoicesforplacementare:

• Desktop• DesktopRightSide• Mobile• Instagram• AudienceNetwork(thisletsyouextendyouradcampaignsbeyondFacebooktoreachyouraudiences

onmobileapps,mobilewebsitesandvideos.WeusethesameFacebooktargeting,measurementanddeliverytomakesureeachadonAudienceNetworkhelpsyoureachyourcampaigngoalsatthemostcost-effectiveprice.)

• InstantArticles(Seemorehere:https://www.facebook.com/business/help/825186870955247)• In-streamVideo

Ifyou’renotsure,Facebookwillrecommendusingthedefaultplacementsforyourobjective:

• Brandawareness(includingReach&Frequencybuying):FacebookandInstagram• Engagement(includingReach&Frequencybuying):FacebookandInstagram• Videoviews(includingReach&Frequencybuying):Facebook,InstagramandAudienceNetwork• Appinstalls:Facebook,InstagramandAudienceNetwork• Traffic(forwebsiteclicksandappengagement):FacebookandAudienceNetwork• Productcatalogsales:FacebookandAudienceNetwork• Conversions:FacebookandAudienceNetwork

Formoreinformationonadplacements,visit:https://www.facebook.com/business/help/175741192481247?helpref=related


Part4:SettingaBudgetandScheduleAh,thebudget.Here’swhereyoudeterminehowmuchyouaregoingspendforyourad.Youhavetwochoices:dailybudget(howmuchyouspendperday)orlifetimebudget(howmuchyouwanttospendfortheentirecampaign).Notsurehowmuchtospendonyourad?Here’ssomestatisticsfromBuffer&AdEspresso(currentasof2016Q3)–

• TheaverageCostPerClick(CPC)isabout$0.35globallyandabout$0.28intheU.S.• Theaveragecostperlikeis$0.23intheU.S.• Theaveragecostperappinstallis$2.74intheU.S.

WhatdoesFacebooktakeintoconsiderationwhendisplayingyourad?AccordingtoFacebook,

• Creatingvalueforadvertisersbyhelpingthemreachandgetresultsfrompeopleintheirtargetaudiences

• Providingpositive,relevantexperiencesforpeopleusingFacebook,InstagramorAudienceNetworkThebestwayforustodothisistoholdanauctioninwhichbothinterestsarerepresented.Thatway,advertisersarereachingpeoplereceptivetotheiradsandusersareseeingsomethingthey’reinterestedin.Thisisdifferentthanatraditionalauctionbecausethewinnerisn’ttheadwiththehighestmonetarybid,buttheadthatcreatesthemostoverallvalue.SohowdoestheFacebookadsauctionwork?Facebookadvertisingspaceisnotdeterminedbythehighestbidder,instead,theydeterminethepotentialvaluecreatedbyyouradbylookingat3factors:

1. Advertiserbid–thisshowshowinterested/investedyouareinhavingyouradshown2. AdQuality&Relevance–thisisdecidedbyhowinterestedFacebookthinksapersonwillbeinyourad

a. FacebookprovidesaRelevanceScoremetricforyourads.Whentheadrelevanceishigh,FacebookwillshowyouradmorethanadswithlowerRSmetrics.Seemorehere:https://www.facebook.com/business/help/672330766217827

3. EstimatedActionRates–FacebookcalculatesthisbyhowlikelyFacebookthinksapersonwilltakeactionyouareadvertising.

Facebookcombinesthose3factsintoatotalvalueanddisplaystheadwiththehighestvalue.Soifyouhaveahigherqualityadthat’smorerelevantthanyourcompetitors,itdoesn’tmatterhowmuchyouspend,itwillgetshown.


Howdoyoudecidehowmuchtospend?TherearetwooptionsofFacebookAdBidding–AutomaticandManual.

• AutomaticBidding–Facebookdecidesthebidforyou.Ifyouareunsureabouthowmuchyouwanttobid,gowiththisoption.Facebookspendsyoursetbudgettomaximizethevisibilityofyouradbasedonthe3factorsabove.

• ManualBidding–Hereyouchoosehowmuchyouarewillingtospendtoachievetheactionyouwant(ex:$5perclick).Onenoteaboutmanual–evenifyoubidthehighestamount,you’llstillenduppayingthelowestamountpossibletogetyouraddeliveredoractiontaken.

Alsotakenintoaccountinyouradspendingishowmanypeopleyouwanttoseeyourad.Themoreyouspend,themorewillseeyourad.FacebookwillkeeptrackofitontherightsidetheBudget&Scheduleportionofthecreationprocess.Seebelow:

Liketraditionaladvertising,youneedtoalsofactorinthetimeofyearyouareadvertising.Theholidayseasonwillseemorecompetitionforadspacethan,forexample,March.Thisissomethingtokeepinmindwhenplanningyourbudget.Youmayhavetopaymoretobeseen.AdSpendMinimumsYes,youcanrunanadforaslittleas$1/daybutnoteveryadwillletyoudothat.Herearethespendminimums:

• Iftheadsetgetschargedforimpressions,itsdailybudgetmustbeatleast$1aday• Iftheadsetgetschargedforclicks,Likes,videoviews,orpostengagement,itsdailybudgetmustbeat

least$5aday• Iftheadsetgetschargedforlowfrequencyeventslikeofferclaimsorappinstalls,itsbudgetmustbe

atleast$40adayFormoreinformationonadspendminimums,visit:https://www.facebook.com/business/help/203183363050448


Part5:TheAdNowthesecond-mostimportantpartofthewholeprocess–creatingyourad.Youcanchooseanexistingpostasyouradoryoucancreateonefromscratch.Ifyouarecreatinganadfromscratch,youhave5formatstochoosefrom–

Note:Formatswillvarybasedontheadobjectiveyouhavechosen.


FacebookAdImageSizes:Anoteaboutimages,PLEASEPLEASEPLEASEmakesureyouareusinganimageyoucreatedorownoruseoneyouhavelicensed.Also,imageswithrealpeopletendtodobetterthanstandardstockimages–somethingtokeepmind!SingleImageAds

PhotoSource:Buffer

SingleVideoAd

PhotoSource:Buffer


VideoSpecs:• Videoformat:.MOVor.MP4• Aspectratio:16:9• Resolution:atleast720p• Filesize:2.3GBmax• Facebooklength:60minutesmax• Instagramlength:60secondsmax• Thumbnailimagesize:1200x675pixels• Thumbnailimageratio:Shouldmatchtheaspectratioofyourvideo• Captionlengthtext:Textonly,max2,200characters

Forsupportedvideotypes,seehere:https://www.facebook.com/business/help/1640701476174343Forallsupportedaspectratios:https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/VideoAdGuidefromFacebook:https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/CarouselAds

PhotoSource:Buffer

Ifusingvideosinyourad,hereareyourspecs:

• Videoformat:.MOVor.MP4• Aspectratio:1:1(square)• Resolution:atleast720p• FileSize:max2.3GB• Facebooklength:60minutesmax• Instagramlength:60secondsmax• Thumbnailimagesize:1080pxx1080px• Thumbnailimageratio:Shouldmatchtheaspectratioofyourvideo


Note:Ifyouwanttorunthistypeofadusingthevideoviewobjective,youwillONLYbeabletousevideosinyourad.Likewiseifyouareusingtheappengagement&offerclaimsobjectives,youcanONLYuseimages(hattiptoBufferforthattip!).SlideshowAdsYoucanuseupto10images.Hereareyourspecs:

• ImageSize:1280pxx720px• ImageRatio:16:9,1:1,or2:3• VideoFormat:.MOVor.MP4• CopyText:90characters• HeadlineText:25characters• DescriptionText:30characters

CanvasAdsThisisFacebook’snewesttypeofad.Itisonlyavailableinmobiledevicesbutyoucancreatehighlyengagingmobileads.Youhave6objectivestochoosefrom:

1. Boostpost2. Increasebrandawareness3. Increaseyourreach4. SendpeopletoadestinationonoroffFacebook5. Getvideoviews6. Increaseconversionsonyourwebsite

PhotoSource:Facebook


WithCanvasAds,youhaveavarietyofmultimediaoptionstochoosefrom.Here’sascreenshotofyouroptions–

PhotoSource:Buffer

IfyouchooseaCanvasAd,hereareyourspecs:

• CopyText:90characters• HeadlineText:25characters• DescriptionText:30characters• ImageSize:1200pxx628px• ImageRatio:1.9:1• VideoFormat:.MOVor.MP4• VideoAspectRatio:16:9or1:1

CanvasAdOptions:Full-ScreenImage,liketheMinionexampleabove(photoontheright).Thesehave3sizingoptions:

• FittoScreenWidth(linkable):widthof1080px• FittoScreenWidth(taptoexpand):minimumheightof1080px• FittoScreenHeight(tilttopan):heightof1920px

Forall3,imagesusefullwidthbydefaultandmustbea.jpgor.png.Youcanuseup20photos.


Tilt-to-Panimages,herewhatyouneedtoknow:• Photoscanbewiderthanthemobiledevice–withthistheusertiltstheirphonetoseethewhole

image.• ImageHeight:1920px• ImageWidth:between3240pxand5400px

Videos

• Format:.MOVor.MP4• VideoLength:under2minutes(evenifusingmultiplevideos,itallshouldbeunder2minutes)• Resolution:atleast720p• Orientation:Portrait• Thumbnailwillbefirstframeofthevideo

Feelfreetousecaptions–mostpeoplewatchvideoswiththesoundoff.Carousel

• ImageSize:1080px(maxwidth)x1920px(maxheight)• ImageRatio:Canbefullorpartialbuttheyneedtoallbethesamesize

Allimagesmustbea.jpgor.pngandyoucanuseto10images.TextBlock

• Text:500charactersmax• FontSize:6ptto72pt• FontColor:#rrggbb• FontStyle:Bold,italic,orunderline(thisappliestothewholeblock)• FontOptions:SeriforSansSerif

ButtonsEachCanvasAdmusthaveatleast1CTA(call-to-action)buttonthatlinkstoanexternalURL.Withthesetheyare48pxwith48pxofaboveandbelowpadding,canbe30charactersmaxandneedtohaveaSeriforSansSeriffont.HeaderThisissomethingyoucanhavethatstaysatthetopofthescreensoyourlogoisfrontandcenter.Imagesmustbe66px(max)x882px(max)andbeatransparent.png.FormoreinFacebookCanvasadsandtoseeexamples,visit:https://canvas.facebook.com/


Sowhatdoyouputinyourad?HeadlinesDidyouknow70%ofpeopleactuallyneverreadmorethantheheadlineofaFacebooksharebeforecommentingandsharing?(Source:http://thesciencepost.com/study-70-of-facebook-commenters-only-read-the-headline/)THATiswhyhavingtherightheadlineisimportant.Herearesometips:

• Askaquestion• Makeapowerfulstatement• Listyourproductfeatures• Keepitshort,using60-100characters• A/Btestadswithdifferentheadlinestoseewhichworksbestforyouraudienceyouaretargeting.

AdCopy&DesignTheadcopyisjustasimportantastheheadline.Oncetheheadlinegrabsthem,yourcopyneedstokeepthem.Tips/Ideas:

• A/Btestadswithsamecopybutwordeddifferently• Createaclickable,gotta-have-itoffer.Bringoutthebenefitofyourproductorservice.• Askquestions• Createasenseofurgencyorexclusivity• Offeraprizeandmakesureit’ssomethingpeoplewillwant• Useacliffhangerwheretheadlinkstotheansweronyourwebsite• Usenumbers–ex:Findout10reasons….• UsePowerWords(greattipfromKlientBoost).Herearesomeofthewordstheygivetouse:

o suddenlyo nowo announcingo introducingo revolutionaryo startlingo offero quicko easyo wantedo challengeo compareo bargaino hurryo Hereare898morefromBuffer-https://blog.bufferapp.com/words-and-phrases-that-convert-

ultimate-list• Eliminateobjections• Usesocialproof(andthiscanbePOWERFUL)


• Showyourexpertise• Leveragethepowerofthefearofmissingout(FOMO)• Useclearcall-to-actions• Offersomethingfree• Relatetoyourpotentialaudienceonanemotionallevel• KISS–KeepItSimpleSon• Usevisualcontentanddisplayyourproducts• Tellastory• Masterthecolorpsychology–

PhotoSource:KlientBoost


Part6:TrackingHowdoyouknowifyouFacebookadvertisingisworking(ordidwork)?

YoucanviewtheresultsofyouradsintheCampaignDashboardandvieweachad(asshownabove).YoucancustomizeyourreportsthroughColumnsandBreakdown.IntheColumnsportion,youcanselectfromthefollowingpresets(orcustomizeyourown):

• Performance:Results,Reach,Costs,AmountSpent,etc.• Delivery:Reach,Frequency,CPM,Impressions,etc.• Engagement:PeopleTakingAction,Reactions,Comments,Shares,etc.• VideoEngagement:Impressions,3sVideoViews,Costper3sVideoViews,etc.• AppEngagement:MobileAppInstalls,MobileAppActions,CostperMobileAppInstall,etc.• CarouselEngagement:Reach,Frequency,Impressions,Clicks,etc.• PerformanceandClicks:Results,Reach,Cost,etc.• Cross-Device:WebsiteActions,MobileAppsInstall,WebsiteAction,ConversionValue,etc.• MessengerEngagement:LinkClicks,MessagingReplies,BlockedMessagingConversations,etc.• OfflineConversions:Purchase,PurchaseConversionValue,CostperPurchase,etc.

YourBreakdownoptionsinclude:

• Delivery(e.g.Age,location,orplatform)• Action(e.g.Conversiondevice,destination,orvideoviewtype)• Time(e.g.Day,week,ormonth)

Onceyou’vepickedyourcriteria,whatdoeseverythingmean?Atthetop,youhavethreetabstopickfrom–Performance,Demographics,andPlacement.ThePerformancetabshowsyoutheperformanceofyouradoveryourselecteddaterange.Therearethreepresetgraphs,showingtheresultsofyouradaccordingtoitsobjective,itsreach,andthetotalamountspent.Youcanalsocustomizethegraphstocomparetwometricsofyourchoice.


TheDemographicstabshowsyouthegenderandagebreakdownofthedataofyourad.Youcantoggletoseethebreakdownoftheadresults,impressions,reach,andamountspent.ThePlacementtabshowsyouhowyouradperformedacrossdifferentplatforms(i.e.FacebookorInstagram)andplacements(i.e.FacebookdesktoprightcolumnorInstagrammobileNewsFeed).Youcanviewdatalikeadresults,impressions,reach,andamountspentacrossplatforms.


Part7:OtherResourcesforReferenceHerearesomegreatarticlesthatIusedinpreparationforthisandsomeothersthatwillhelpyoureachyourobjectives:LeadGenerationAdsResources

• A7-StepPlanforGeneratingLeadsWithFacebookAdsfromSocialMediaExaminer-http://www.socialmediaexaminer.com/a-7-step-plan-for-generating-leads-with-facebook-ads/

• FacebookLeadAds:http://www.jonloomer.com/tag/facebook-lead-ads/• HowtoCreateEffectiveFacebookLeadGenerationAdsfromSproutSocial-

http://sproutsocial.com/insights/facebook-lead-generation/

FacebookAdsMasterHow-Tos

• TheCompleteGuidetoGettingStartedwithFacebookAdsfromBuffer-https://blog.bufferapp.com/facebook-ads

• TheCompleteGuidetoFacebookAdsManager:HowtoCreate,Manage,AnalyzeYourFacebookAdsfromBuffer-https://blog.bufferapp.com/facebook-ads-manager

• FacebookAdsHow-to:http://www.jonloomer.com/tag/facebook-ads-how-to/• HowMuchDoesFacebookAdvertisingCost?TheCompleteGuidetoFacebookAdsPricingfromBuffer

-https://blog.bufferapp.com/facebook-advertising-cost• 3WaystoImproveYourFacebookAdsfromSocialMediaExaminer-

http://www.socialmediaexaminer.com/3-ways-to-improve-facebook-ads• 4WaystoReachBusinessProspectswithFacebookAdsfromSocialMediaExaminer-

http://www.socialmediaexaminer.com/4-ways-to-reach-business-prospects-with-facebook-ads/• 47CloselyGuardedFacebookAdTipsfromKlientboost-https://klientboost.com/ppc/facebook-ad-

tips/• FacebookVideoAdGuide-https://www.facebook.com/business/ads-guide/video-views/facebook-

video-views/?toggle0=No

FacebookCustomAudiences

• 101-PointGuidetoMasterFacebookCustomAudiencesfromKlientBoost-https://klientboost.com/ppc/facebook-custom-audience/

• 33RetargetingCampaignsYou’veNeverHeardofBeforefromKlientBoost-https://klientboost.com/retargeting/retargeting/

FacebookAdSizes

• FacebookAdSpecsandImageSizes[FullyUpdatedfor2017]fromBuffer-https://blog.bufferapp.com/facebook-ad-specs


Tracking&MeasuringYourAds

• HowtoMeasureYourFacebookROIfromSproutSocial–http://sproutsocial.com/insights/facebook-roi/

• FacebookAdExamplesThatConvertfromSproutSocial–http://sproutsocial.com/insights/facebook-ad-examples/

OtherArticleResources

• HowtoSetUpGoogleAnalyticsGoalsforFacebookAdsfromSocialMediaExaminer-http://www.socialmediaexaminer.com/how-to-set-up-google-analytics-goals-for-facebook-ads/

• HowToCreate&A/BTestFacebookLandingPagesfromSproutSocial-http://sproutsocial.com/insights/facebook-landing-pages/

• JonLoomer–FacebookAdvertisingExpert–http://www.jonloomer.com• 10TipstoOptimizeYourInstagramAdvertisingBudgetfromSproutSocial–

http://sproutsocial.com/insights/instagram-advertising/• UnderstandingHowFacebookAdBiddingandFacebookAdAuctionsWork-

https://www.facebook.com/business/help/430291176997542• ThePsychologyofColorinMarketingandBrandingfromHelpScout-

https://www.helpscout.net/blog/psychology-of-color/


AboutMandyMandyEdwardsistheownerofMEMarketingServices,asocialmediamarketing&websitedesigncompanythatprovidessocialmediaconsulting&managementandwebsitedesignservicestobusinessesofallsizes.AgraduateoftheUniversityofGeorgia’sTerryCollegeofBusiness,Mandyhas15+yearsofsales&marketingexperience.Pastworkexperiencehasincludedprintadvertisingsales,alongwithlocalstoremarketingforChick-fil-A.

Locally,MandyisinvolvedinhercommunitythroughProfessionalWomenofStatesboroandtheLyndaBrannenWilliamsonFoundation.SheisacontributingwritertoBusiness2CommunityandTheSouthernCoterie.MandyisagraduateofLeadershipBulloch,apasthonoreeoftheStatesboroHerald’sTop20Under40,andin2015,andaStatSocialTop100SocialMediaPowerInfluencer.In2016,shewashonoredasoneoftheUniversityofGeorgia’sprestigious40Under40Alumniandwasalsoamemberofthesecondco-hortoftheLyndaBrannenWilliamsonFoundation’sWomen’sLeadershipAcademy.In2017,MandyandMEMarketingServiceswasawardedBestWebsiteDesignCompanybyConnectBoroMagazine.SheismarriedtoStateProsecutingAttorneyBenEdwardsandistheproudmotheroftworedheadeddaughterswhoconstantlykeepheronhertoes.

TocontactMandy,shecanbereachedatthefollowing:p|912.481.1683e|[email protected]

ConnectwithMandy&MEMarketingServicesonline:w|www.memarketingservices.comf|www.facebook.com/memarketingservicest|www.twitter.com/memktgservicesl|www.linkedin.com/in/mandyedwardsI|http://www.intsagram.com/memarketingservices

Making Facebook Ads Work for Your Business · Making Facebook Ads Work for Your Business Mandy Edwards, ME Marketing Services

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