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ENABLING DATA DRIVEN DECISIONS WITH REALTIMEINTELLIGENCE
Presented by: Julian Dell
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amaysim is Australia award winning low cost mobile provider dedicated to delivering simplicity, fairness and low prices.
In 4.5 years, Amaysim has gone from a startup to become Australia’s largest MVNO with over 600k customers
Award winning MVNO• Largest MVNO with over 600k customers• Market leading NPS • Money magazine‘s best of the best awards for
2012 and 2013. • Roy Morgan: #1 Mobile phone service
provider 2013 , 2014
About
1. Size of Data• Over 10b call data records to be analyzed• Over 20-30m call data records added
daily
2. Velocity & Complexity of data with multiple data sources
• Livechat• Zendesk• Call data records• Google analytics / Website data• Point of sale data• Exact target
Size of analytics challenge
Introductions
Team Experience and Expertise
Julian Dell – IT Director
• Worked in the role since before launch of amaysim in 2010
• Has been working in IT industry for over 25 years with over 10+ years in senior management roles. Worked in Financial markets, Financial planning, Advertising, Media and Telco industries. Worked in some of the world’s largest companies including Citibank, Deutsche Bank and News Corp
• Has been part of two previous start-ups (Truelocal and Adstream) including building initial launch systems and transforming their IT systems from start-up to mature business IT setups
How Amaysim has benefited from their analytics program
Workforce Productivity
• We have a 3 person analytics team covering wide span of functions (Finance, Marketing – Customer retention & acqusition, Sales – Retail and Online, Data warehousing, HR)
• By enabling line of business users to quickly build on a baseline of analytics, they can easily solve their own specific business problems quickly and do not have to wait on Business intelligence teams
Reduced time to insight
• We are able to get the data we need faster. Projects that would have taken 2-3 weeks are now down to a day
Data driven decision making
• Line of business users are able to get direct access to their own data in an easy visualization enabling them to able to solve problems faster.
• People can look at the data, do some discovery, and then arrive at an answer
AGENDA
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Executive Buy in & Funding the Journey
Cultural change and enabling business leaders to succeed
Technical perspective – Using Alteryx and Redshift in conjunction with Tableau to
bring the best of breeds together
Data Warehouse / Business IntelligenceThe Stack
Source DataIT
ETLData
WarehouseBusiness
ETLVisualizer
& Reporting
• ECC
• CRM
• CSC
• Google analytics
• Sales POS
• The list goes on…
• Alteryx desktop selected
and deployed
• Gives our business the
agility we need
• Business driven rather than
IT driven
• Ability to do predictive
analytics
• Tableau desktop & Server
selected and deployed
• Self serve BI
• Business dashboarding
• Ability to do predictive
analytics
Time to load
Reliability of Data
Query performance
Flexibility for slice/dice
Visualization performance
Data definitions / governance
Data exploration
• CDC used for real
time data replication
• Slower to build
• More reliable
• Redshift selected for
reliability, processing
power and scalability
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Best of Breed solutions
Redshift gives us the speed and robustness to store and analyse vast volumes of data Alteryx fuels Tableau visualisation, allowing us to quickly iterate gain insights in Tableau
Source
system
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Livechat
Source
system
2
Zendesk
Amazon Redshift Datamart
External data / Marketing data
Blend & enrich Visualization
• Clean the data
• Apply business rules
• Validate business rules in
teams
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2
1
Comments
Tableau can be used to directly visualise and analyse big data directly from Redshift
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Alteryx can be used to blend data which is not in the Redshift database
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Alteryx can apply and validate more complex business rules before visualizing outputs in Tableau
Continuously iterate between Alteryx and Tableau when discovering more data
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Best of Breed solutions
Alteryx is an intuitive workflow for data blending and advanced analytics, including spatial and predictive analytics in a simple and easy to use drag and drop interface
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Best of Breed solutionsTableau is excellent for collaboration – We use Tableau server to share dashboards & insights and Tableau desktop is used extensively for slice and dicing
AGENDA
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Buy in & Funding the Journey
Cultural change and enabling business leaders to succeed
Technical perspective – Using Alteryx and Redshift in conjunction with Tableau to
bring the best of breeds together
How do you get buy-in and engage the business?
26Source: The Age http://www.theage.com.au/executive-style/style/stitched-
CULTURAL CHANGE & ENABLING BUSINESS LEADERS TO SUCCEED
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Key Observations
ENABLING
BUSINESS
SUCCESS
• Answer an important business question - Establish the value of Tableau early on by showcasing critical business issues in dashboard
• Keep the message simple and direct• Go beyond dash boarding to engage business leaders on
portfolio observations
• Democratize the Opportunity - Gather people of interest together from Sales, product, marketing
• Make it relevant to different stakeholders - Include everyone & break down silos
• Celebrate success - Keep people involved and excited
• Combine Redshift (Database), Alteryx (ETL) and Tableau for Visualization
• Tableau is excellent for collaboration – We use Tableau server to share dashboards & insights and Tableau desktop is used extensively for slice and dicing
3 ingredients to enable business success
Q&A and Next Steps
Download the Visual
Analytics Kit:
Sample analytics workflows
Corresponding Tableau
Visualizations
www.alteryx.com/kit
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Get the Amazon Redshift Free Trial: http://aws.amazon.com/redshift/free-trial
Download the Amazon Redshift Getting Started Guide: http://docs.aws.amazon.com/redshift/latest/gsg/getting-started.html
Download a Free Trial of
Tableau:
www.tableau.com/products/
trial
Our partner in Australia:MIPPhone: +61 2 9260 0700Email: [email protected]