Making Content The Sexy Part of Social at #LocalUp

#LocalUp @w2scott

WILL SCOTT

CONTENT,

CONVERSATIONS,

AND CONVERSIONS

Local U

Search Influence

@w2scott

#LocalUp@w2scott

#LocalUp@w2scott

SEO <> Good Content

#LocalUp@w2scott

Social <3 Good Content

#LocalUp@localuniv

THE BEGINNING

#LocalUp@searchinfluence

PRESERVE AND SHARE

KNOWLEDGE

#LocalUp@w2scott

CONNECT

#LocalUp@w2scott

4.51 Billion

#LocalUp@w2scott

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#LocalUp@w2scott

#LocalUp @w2scott

CONTENT

#LocalUp@localuniv

AGAIN,

THE BEGINNING

#LocalUp@searchinfluence

CONTENT

#LocalUp@searchinfluence

SPAM

#LocalUp@localuniv

SCALABLE

#LocalUp@w2scott

SHAREABLE

#LocalUp@w2scott

TRANSPARENT?

http://goo.gl/8WYqmD

#LocalUp@w2scott

And that’s where

the fun begins

#LocalUp@w2scott

This is where

you get creative

#LocalUp@w2scott

ANYONE CAN BE

AN AUTHOR

#LocalUp@w2scott

EVERYBODY NEEDS

(GOOD) CONTENT

#LocalUp@w2scott

CONTENT BUILDS

AUTHORITY

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AND CAN BUILD

A PLATFORM

#LocalUp@w2scott

It’s not just text

#LocalUp@w2scott

CONTENT TAKES

MANY FORMS

#LocalUp@w2scott

VISUAL

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INFORMATIONAL

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CONVERSATIONAL

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EVEN “NEWS”

#LocalUp @w2scott

CONVERSATION

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CONNECTING

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LOTS OF CONNECTIONS

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http://goo.gl/mips7C

#LocalUp@w2scott

http://goo.gl/mips7C

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#LocalUp@w2scott

WHO’S

CULTIVATING IT?

#LocalUp@w2scott

WHO OWNS IT?

#LocalUp@w2scott

http://goo.gl/lSu06K

YOU DON’T OWN

FACEBOOK

#LocalUp@w2scott

#LocalUp@w2scott

YOUR BLOG

#LocalUp@w2scott

Source: HubSpot, http://goo.gl/DQNFXD

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http://goo.gl/mips7C

#LocalUp@w2scott

Build authority

Be the expert

Grow traffic

WHY BLOG?

#LocalUp@w2scott

Sorry, you’ve got

to pay to play

#LocalUp@w2scott

Tying a steak around

your neck

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FACEBOOK

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GETTING MARRIED?

WE KNOW WHERE YOU ARE

#LocalUp@w2scott

WE KNOW THINGS

ARE CHANGING

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WE KNOW WHAT

INTERESTS YOU

#LocalUp@w2scott

LINKEDIN

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B2B, BORING?

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LINKEDIN IS

GLOBAL

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AND LOCAL TOO

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Does it work?

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IT WORKS!

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CONVERSION

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GOAL!

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SOCIAL GOALS

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REVENUE GOALS

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CUSTOMERS

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REAL CUSTOMERS

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BUYERS

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CONCLUSION

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BE A SCRIBE

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INFORM

#LocalUp@w2scott

THEY WILL COME

#LocalUp@w2scott

YOU WILL PROFIT

https://flic.kr/p/79wyWc

#LocalUp@w2scott

BRING SEXY BACK

#LocalUp

THANK YOU!

WILL SCOTTLocal U

Search Influence

@w2scott