Making an Ecosystem strategy part of the digital ... · Making an Ecosystem strategy part of the digital transformation. Dr Steffen Oehler, CEO UNN. 20.01.2020 v1.0

Making an Ecosystem strategy part of the digital transformationDr Steffen Oehler, CEO UNN

20.01.2020 v1.0

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Full Wholesale-Retail Ecosystem (WIMM)

Ecosystem establishment and evolution phases

Brunei Darussalam - Telco Industry Transformation

Lessons learned

Digitalization and 5G - Demands & Infrastructure

Content

1

3

5

2

4

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Digitization and 5G - Glance to the future

5G shall provide new capabilities to support digitalization of consumer and industry services in Brunei Darussalam.

Digital crowded

area

Digital sky

Digital transportation

Digital community

Digital manufacturing

Flight Wi-Fi

Drone Logistics

Drone Surveillance

Drone Aid

Digital Oil Field

Smart Grid

Robotics

Remote Control

VR Live Stadium

360 Concert

AR Live Museum

Crowd ManagementTele-Operated Driving

Autonomous Bus

Autonomous Car

Fleet Management

T

Home Broadband

Public Wi-Fi

4K IPTV

VR Entertainment

4K

* “…it is anticipated that 24 Asia Pacific markets will have launched 5G by 2025”

*Source: GSMA

4

Digitization and 5G – Use case deployment

Potential 5G use cases driving differing infrastructure requirements, capabilities and deployment options.

URLLCUltra-reliable low latency connectivity

eMBBEnhanced

mobile broadband

mMTCMassive

machine type communication

Applications and Services

Platforms and Systems

Connectivity and Infra

Service platform

developer

Network developer

Service enabler

Service creator

Service producer

Network Operator Other Parties

Digitalization and 5G is more than just speed…

How to manage infrastructure cost, business risks and time to market ... ?

5

Digitization and 5G – Service Delivery and Partnership

Partnership - tangible progress in digitalization despite investment requirements, fragmentation and complexity.

Connectivity(global, guaranteed QoS, scalable, flexible,

seamless, on demand… )

Platforms(storage, interoperable, slices, access,

management …)

Horizontal Services(IDM, Big Data, Security,

Localisation, Billing…)

Any Vertical Services & Apps(B2B, B2C, B2B2C,

AR/VR, eHealth, Apps …)

Any Thing & Any Device & Any OS(Tablets, TV, Smartphones, Sensors, Robots, iOS,

Android…)

Part

nerin

g on

all

Leve

ls

AR/VR, drones, vehicle industries

V2X communications, Drones, Transport or tracking services

Smart City, vertical industries

Precise Positioning

Network Slicing

Low Latency

5G Capabilities and Use Cases 5G Enabled Services

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How to embark the digitalization agenda and solve the infrastructure dilemma in support of Brunei Vision 2035?

Digital Transformation – Full NetCo Wholesale / Retail Ecosystem

Borneo

Brunei Darussalam

Source: d-map.com

Area: 5,765 sq kmCapital: Bandar Seri BegawanGDP: USD 12.9 billion (2017)Population: ~ 430,000Households: ~ 110,000Currency: Brunei Dollar (BND)

BB penetration: ~ 50% Mobile Penetration: ~ 130%FTTH (homes passed): > 75%FTTH connected: > 35%Connectivity: SJC, AAG, SMW3

Portfolio:• PSTN, ISDN• Broadband (xDSL, FTTH)• LL, Corporate connectivity• e-servicesOwn infrastructure

Portfolio:• 2G/3G/4G• Mobile voice, SMS• Mobile data / internet / BB• FO corporate connectivityOwn infrastructure

Portfolio:• 3G only• Mobile voice, SMS• Mobile data / internet• Mobile Pay solutionOwn infrastructure

2018 – Vertical Telco Industry Players

• Average BB speed: ~ 20 Mbps• Telco retail pricing above peers• No national wholesale offers• Duplication of infrastructure

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Transformation of the telco industry creates an Ecosystem and requires a precise model of working together.

TelCo Ecosystem – Wholesale Interfaces Management Model (WIMM)

Production

Sales &Marketing

WS ServicesProvider

SalesCo

WIMM

Own Services

Own Customers

All Services

All Customers

December 2018UNN registered Management Team appointedPlans approved

01 March 2019

Detailed Due DiligenceAsset ValuationTechnical and Ops planning for Go-Live milestones.

01 September 2019Operations date: Asset transfer (Network, IT, locations, spectrum)UNN – full operational responsibilityGo-Live project implementation

24 January 2020

Go-Live: all SalesCo are providing full set of fixed/mobile services Number Portability

2020 - 2022Network consolidation & modernization.Single RAN, FTTH, 5G, Data Centre and Cloud.

8

The guiding principles of the WIMM ensures a fair and transparent approach for all Ecosystem partners.

Brunei Telco Ecosystem – Guiding Principles

Driving the ICT Sector Focus on Ecosystem

Guiding principles of theWholesales Interface

Management Model (WIMM)design

Transforming the ICT Industry

Enabling Innovation

Ensuring Quality and Choice

Supporting of Vision 2035

Increasing Efficiency

Fair Rules and Standards

Transparent Rights and Duties

Ensure Confidentiality

Consumer Priority

Ensure Competiveness

Collaboration

Common Trust

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Both operational and strategic activities to be in focus from the beginning to drive development of Ecosystem.

Brunei Telco Ecosystem – Scope of Development

WIMM Business Activities to cover:

Operational Ecosystem ActivitiesStrategic Ecosystem Activities

Objective: Development and Implementation

of Innovation to empower Digital Society

Objective: Successful Management of the „Day to Day“

Business to increase Customer Experience and Satisfaction

Areas to be considered:Roadmap and

innovation planning

Areas to be considered:Network and business operation, demand and

business planning

10

Brunei Telco Ecosystem – Operational Framework

Activities, interfaces and procedures specified in detail are the precondition for trusted and functioning Ecosystem.

Customer Experience

Fraud Detection & IT Security

Special Customer Projects

WS Sales

WS Billing & Charging

Product Life Cycle

Operational Activities

Digital Innovation

WIMM Business Activities

ICT Demand

Strategic Roadmap

Strategic & PlanningActivities

Mee

tings

and

Com

mun

icat

ions

Rep

ortin

g &

Per

form

ance

Esca

latio

n

WIMM

WhatInterface Description

WhoResponsibilities, Contacts

HowTemplates, Processes, Tools, Input & Output

When Meeting cycles, Response &

Lead times

WIMM – Wholesale Interfaces Management Model

MSA, T&C, service descriptions, processes, operational manuals

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The Ecosystem transformation has to prove it can deliver on expectations and growing demand.

Brunei Telco Ecosystem – Evolution Phases

WS Services

SalesCo

WIMM

“Legacy” Services, bundling, pricing, add-ons for all retail segments

Phase 1 Phase 3Phase 2Solutions for Industries,

Government and Municipalities

incl. 5G / Digitalization Use Cases

Co-Innovation from Ecosystem partners

Shared capabilities e.g. Digital Lab

Engage with Stakeholders transparently and openly

Rapid and focussed skill development required to provide:

Tailored and universal connectivitySingle RAN + 5G

Full fibre optic penetrationDC and Telco Cloud

Public Cloud

Marketplace and exposed API’s for Third parties

Location, identity, addressing,

behaviour, IoT, Big Data, AI, others

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Unchartered territory for all Ecosystem partners requires regular reflection and alignment in good faith.

Brunei Telco Ecosystem – Lessons Learned

The industry partners in the new set-up are all forced to know exactly the own cost structure. No cross-subsidizing possible any more, forcing each party shape to fit the expense profiles.Equal cost base drives competition tangible for the retail customers.

Competing priorities in the infrastructure part, e.g• NW/Ops consolidation• All services for all

Operational stability• Speed of modernizationcreating heavy demand patters and need to be discussed openly with SalesCos without unrealistic promises.

Both UNN and SalesCo need talented employees to deliver transformation and respective business tasks.

No-Poaching and alignment rules have been defined to keep organizations full functioning during active transition phase.

Transparency Transition Talents

Thank you.

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