WE HELP EVERYONE CREATE THE CHANGE THEY WANT TO SEE IN THE WORLD CEO | FOUNDER | MATT KEPPLE SEEDCAMP BERLIN | NOVEMBER 2013 Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
WE HELP EVERYONE CREATE THE CHANGE
THEY WANT TO SEE IN THE WORLD
CEO | FOUNDER | MATT KEPPLESEEDCAMP BERLIN | NOVEMBER 2013
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
Change the world YOUR way
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
World’s first Recommendations Engine + Social Newsfeed for donations to charity projects
A simple monthly subscription or one-off donation
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
PRODUCT
My Account – the number of people helped in each cause category
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
PRODUCT
Follow the good your friends are doing and automatically share your own achievements through Facebook
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
PRODUCT
REVOLUTIONISING THE CHARITY INDUSTRYby making every donation transparent
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
INDUSTRY SUPPORTORS
Unlocking $20billion (USA) and £665million (UK) of donations/year
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper, The UK Charity Commission
MARKET POTENTIAL
UK
Business model: 4% of donationsDonors get:• Projects found for them [Recommendations]• Peace of mind [Transparency]• Charity enhancement [Effectiveness Algorithm]
NGOs get:• New donors [at fraction of the usual cost: 15%]
Incentivise and enable charities to continually increase efficiency
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
V
INDUSTRY DISRUPTION
Makerble makes the world a better place, faster
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
GLOBAL IMPACT
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
Kate Gault, Marketing
• 7½ years experience in advertising
• Won Grand Prix for Effectiveness at Cannes
Liam Reynolds, Growth Hacker
• formerly Data Planning Partner at UK’s largest independent marketing group
• T-Mobile and Tesco Clubcard
TEAM GOALS
Annabel Dickson, Charities
• Solo world tour evaluating charities
• Chairs Europe’s network of young philanthropist aged under 40.
Matt Kepple, CEO
• Validated Makerble with two offline pilots
• Advertising and entrepreneurship background
40 charities1000 users £100k match-funding
<1x viral growth rate
Trusting Hands-on Mainstream Gen Y Mainstream Gen Y
Choice of projects
Recommendations
Personalized impact
Social user experience
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
COMPETITION
Makerble is the only platform to provide Third-Party Verification of an NGO’s results.E.g. a school teacher can write a review about an NGO’s education project
Member Get Member
Software-as-a-Service forlarger NGOs
Media Coverage
Content Marketing & Social Media
Network of University student ambassadors
‘Plug-and-play’ Corporate Social ResponsibilityPushed by marketing
agencies to their brands
Using NGOs’ unused free Google AdWords
Makerble-as-a-Feature
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
Partnerships
DISTRIBUTION
Influencers / Bloggers
Automatic Social Sharing
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
WHERE WE NEED HELP
1. How do we make Makerble the go-to destination for effortlessly changing the world?
2. Should we allow brands to use Makerble to enhance their ethical credibility?
3. Is licensing the Makerble software-as-a-service to large charities:-1. a distraction?2. an opportunity?3. a necessity?
www.bit.ly/makerble
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
FOUNDER’S STORY
www.bit.ly/makerble
CEO | Founder | Matt Kepple: [email protected]
Silicon Bush | London | W12
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
Lead Developer: Sebastien Bourdu- Managing developers- Site architecture- Founded leeftr.com, comemo.org- Sandbox Fellow as is Matt Kepple
Growth Hacker: Liam Reynolds- Site Optimisation, Analytics, A/B testing- Former Data Planning Partner at Engine Group
servicing T-Mobile and other clients- Former data strategist on Tesco Clubcard
Lead Designer: Theo Louca- Branding, look & feel, wireframes, user
journeys, designs- CEO of Rawww | Given £7.5k of design credit- Led design for previous Matt Kepple ventures
Experienced, well networked, ambitious team
Director of Brand Strategy: Kate Gault- Managing marketing and corporate clients- Advertising background: Account Director
handling Walkers, Financial Times, The Stroke Association; and client-side Marketing Manager at ITV for Drama
- Developed prototype for GraduateFlatmates.com with Matt Kepple
Commercial Director: Ahmed Al-aagam- Revenue, pricing, contracts, budgeting- Charity trustee, public service consultancy CEO- Management experience in fashion label, music,
festivals, youth arts- Co-founded Commission for Youth Social Enterprise
with Matt Kepple
Director of Social Progress: Annabel Dickson- Managing relations with charities, foundations and
high-net-worth donors- Co-founded YTFN.org with Matt Kepple- Solo world tour evaluating charities- Built 10:10’s fundraising department- Ran award-winning Google AdWords charity campaign- Chair of Nexus Europe, the organisation representing
high net worth philanthropists aged under 40.
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
CEO: Matt Kepple- Product vision- Team management and recruitment- Leading investment raising- Serial innovator in behaviour change for social good;
background in marketing (DLKW), insight, charity crowd-funding events, social enterprise
Cost effective fundraising for charities (down from 15% to 4%)• Our business model is a 4% service fee on each donation. • Our model is based on a £10/month average donation (the UK average). • Number of donors: Year1: 50k. Year 2: 500k. Year 3: 900k.
@makerble
Current Need• Q4 2013: £25,000 with SEIS plus £25,000 in UnLtd match-funding to provide 3-6 months runway• Q2 2014: £150,000 round with additional £75,000 match-funding to provide 9 months further runway• Current Status: £100,000 match-funding available from UnLtd.
• Spent £18k to date. | Income sources: £5k savings. £10k Start-up Loan. £3k grants.
Q4 2013 Seed Round
3 months runway
Q1 2014 Scale Up Round
9 months runway
Q1 2015 Series A Round
12 months runway incl. international
teams2018 IPO, Trade Sale, Shares sale.
Company Valuation 2013 2014 2014 2018 £22,085,808 Investment Equity Investment Equity Investment Equity Return Multiple ReturnSeed Angels £25,000 TBC TBC TBC £662,574 27Scale Up Angels £150,000 TBC TBC £1,546,007 10VC £2,500,000 TBC £6,625,742 3Founders TBC TBC TBC £13,251,485
@makerble
Closed Feedback Loop = more effective charity industry• Charity industry very receptive to Makerble because we give NGOs freedom to work their way
“Makerble will revolutionise the charity industry”Doug RichardsApril 2013
“Makerble turns charities’ fundraising appeals into digital fundraising products which people want to engage with”Nick Aldridge, Managing Director of PayPal Giving Fund
Jan 2013
@makerble
Volunteering Petitions
Tweet: @Makerble [email protected] Matt Kepple, London ‘We help everyone create the change they want to see in the world’
REVOLUTIONISING THE CHARITY INDUSTRYNew way for people to discover volunteering and campaigning opportunities that suit your interests