MakeMyTrip Limited (NASDAQ: MMYT) Investor Presentation September 2018
MakeMyTrip Limited (NASDAQ: MMYT)Investor PresentationSeptember 2018
2
Safe Harbor
Certain statements contained in this presentation are “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements reflect our current expectations or forecasts of future events and our future performance and do not relate directly to historical or current events or our historical or current performance and are subject to risks and uncertainties, some of which are outside of our control, that could cause actual outcomes and results to differ materially from historical results or current expectations. Most of these statements contain words that identify them as forward looking, such as “anticipate”, “estimate”, “expect”, “project”, “intend”, “plan”, “believe”, “seek”, “will”, “may”, “should”, “opportunity”, “target” or other words that relate to future events, as opposed to past or current events. Among the factors that could cause actual results to differ materially include, but are not limited to, the slowdown of economic growth in India and the global economic downturn, general declines or disruptions in the travel industry, the inability to successfully integrate the businesses of MMYT and ibibo Group within the anticipated timeframe or at all, the risk that the acquisition will disrupt current plans and operations, increase in operating costs and potential difficulties in customer or supplier loss and employee retention as a result of the acquisition, the inability to recognize the anticipated benefits of the combination of MMYT and ibibo Group, including the realization of revenue and cost synergy benefits within the anticipated timeframe or at all, volatility in the trading price of MMYT’s shares, MMYT’s reliance on its relationships with travel suppliers and strategic alliances, failure to further increase MMYT’s brand recognition to obtain new business partners and consumers, failure to compete against new and existing competitors, failure to successfully manage current growth and potential future growth, risks associated with any strategic investments or acquisitions, seasonality in the travel industry in India and overseas, failure to successfully develop MMYT’s corporate travel business, damage to or failure of MMYT’s infrastructure and technology, loss of services of MMYT’s key executives, and inflation in India and in other countries. In addition to the foregoing factors, a description of certain other risks and uncertainties which may cause actual results to differ materially can be found in the “Risk Factors” section of MMYT's 20-F dated June 20, 2018 filed with the U.S. Securities Exchange Commission (“SEC”), copies of which are available from the SEC, our website or our Investor Relations department.
We cannot assure you that the assumptions made in preparing any of the forward-looking statements will prove accurate or that any projections will be realized. We expect that there will be differences between projected and actual results. These forward-looking statements speak only as of the date of this presentation, and we do not undertake any obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise. You are cautioned not to place undue reliance on these forward-looking statements. All forward-looking statements attributable to us are expressly qualified in their entirety by the cautionary statements contained herein and in our future annual and quarterly reports as filed with the SEC.
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Non-IFRS Metrics & Note on Unaudited Financials
The following non-IFRS metrics will be used in this presentation:
Gross Bookings represents total amount paid by our customers for travel services and products booked through us, including taxes, fees, and other charges, and are net of cancellations, discounts and refunds, but does not include other revenues that are generated from 3rd party advertisement on our website, commissions and fees earned from the sale of bus and rail tickets and fees earned by facilitating travel insurance policies to customers.
Adjusted Revenue represents IFRS revenue after adding back promotion expenses in the nature of customer discounts, customer inducement or acquisition costs and loyalty programs costs which are reported as a reduction of revenue, and deducting the cost of acquisition of services primarily relating to sales to customers where the company acts as the principal. We believe that Adjusted Revenue reflects the value addition of the travel services that we provides to our customers.
Adjusted Revenue Margins is defined as Adjusted Revenue as a percentage of Gross Bookings, and represents commissions, fees, incentive payments and other amounts earned in our business. We follow adjusted net revenue margin trends closely across our various lines of business to gain insight into the profitability of our various businesses.
Flight Segment is defined as a flight between two cities, whether or not such flight is part of a larger or longer itinerary.
Room Nights, also referred to as a “hotel-room nights,” is the total number of hotel rooms occupied by a customer or group,multiplied by the number of nights that such customer or group occupies those rooms.
Constant Currency refers to our financial results assuming constant foreign exchange rates for the current fiscal period based on the reporting for the historical average rate used in the prior year’s comparable fiscal period.
Fiscal Year End – March 31st
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Key Investment Highlights
Market Leader with Multiple Well Recognized Brands Serving All Travel Needs
Playbook of Product Innovations & Strong Brands to Drive Online Growth
Early Mover Advantage in Fast Growing e-commerce Market in India
6
1
2
3
4
5
Mobile First Approach Helping Tap Smartphone Driven Internet Ecosystem
Leveraging Team & Technology to Build Strong Connect in Fragmented Supply Ecosystem
Demonstrated Operating Leverage with Scale in Multiple Travel Segments
7 Experienced Management Team with Deep Knowledge of Local Travel Landscape
5
224
663
478
760
US China India India
Fastest Growing Large Economy1
Source: 1IMF World Economic Outlook, Real GDP Growth 2CIA World Factbook 2017 estimates;
*Internet Live Stats Dec 2017, IAMAI estimates for India Internet users in 2018, India’s Trillion
Dollar Digital Opportunity”
46%
32%
30%
49%
52%
59%
6%
16%
11%
Age 0–24 Age 25–64 Age 65+
Largest Young Population (2017)2
2nd Largest Base of Active Smartphone Users (in millions)
312
772
500
850
US China India India
96%
55%
37%
60%
US China India India
2022E2018 2022E2018 2022E2018
Growth Driven by Low Internet Penetration
2nd Largest Base of Internet Users (in millions)
Macro Growth Drivers Provides Long Term Growth Opportunities
2018 2019
7.4% 7.8%
6.6% 6.4%
2.7% 2.5%
6
Large Domestic Travel Market with High Growth & Underpenetrated Segments
Strong growth in domestic air market
UDAN program to increase regional
air connectivity via subsidies & fare caps
***********************************************************
FY2019 Domestic Aviation CAPA Forecasts:
Passengers growth: 18% - 20%
Capacity growth: ~25%
Online Flight Ticketing Online Hotel Booking
India domestic hotels Supply:
Line of sight to over 100k Properties
2 million rooms, growing about 10% p.a.
Average occupancy rates in 60%
Current Online Penetration Rates:
15% going to 30% by 2020 per BCG-Google
Low penetration of hotels booked online
relative to developed markets presents large growth
opportunities
23.024.6 25.1
27.2 27.328.9 28.8
32.233.8 34.7
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
JFM2016
AMJ2016
JAS2016
OND2016
JFM2017
AMJ2017
JAS2017
OND2017
JFM2018
AMJ2018
Mill
ions o
f D
om
estic P
assengers
Flo
wn
Source: DGCA.nic.in
YoY
Growth
%24% 21% 24% 23% 19% 18% 15% 18% 24%
India China EU US
10% - 15% 25% - 30% 41% 46%
Source: Morgan Stanley India Internet: Chart of the Week: Online penetration of
hotel bookings is low and has room to grow
20%
7
Multiple Brands with Superior Online Scale & Reach
Source: Company data as disclosed on Q1 FY2019 Earnings Call on August 14, 2018
204Million
Total Unique
Visitors (Total in Q1
FY19)
147 Million
Cumulative App
Downloads(Life to Date)
113 Million
Monthly
Shopper Visits(Average for
Q1 FY19)
33 Million
Transacted
Customers(Life to Date)
21Million
Monthly Active
Mobile Users (Average for
Q1FY19)
Comprehensive Product Offerings | Expanded Customer Reach | Cross Selling Opportunities
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Superior Brand Awareness
45
15
13
3
2
02550
46
21
8
8
4
0 25 50
MakeMyTrip
Competitors
Source: June 2018 Millard Brown Study commissioned by Company
Top of Mind AwarenessConsideration Top
Box Score
Goibibo
YT
CT
Other
India Online Travel Industry Brand Recall
9
MakeMyTrip63%
#2 & #3 Peers37%
Domestic Hotel Online Market Share2
(2017)
MakeMyTrip64%
Yatra11%
Cleartrip13%
Other12%
Domestic Air Ticketing Total OTA Market Share3
(June 2018)
MakeMyTrip48%
Yatra24%
Cleartrip18%
Others10%
India Online Travel Market1
(2010)
Online Travel Market Leadership Gains Since Initial Public Offering
MakeMyTrip63%
#2 & #3 Player26%
Others11%
1 – Phocuswright 2010 Research in Gross Bookings share
2 – Morgan Stanley Research Estimates for 2017, as of May 2018
3 – Calculated as per DGCA Segment data for June 2018
Indian Online Travel Market2
(2017)
Demonstrable Market Share Gains
with Widening Gap from Peers
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Underpenetrated Online Hotels Market - Long Term Growth Opportunities
Premium Hotels(5 & 4 stars)
Positioning MakeMyTrip
as premium brand
Leveraging loyalty programs
to drive retention
Targeting high spending
& repeat customers
Delivering superior
end-to-end user experience
Mid Tier Hotels(3 & 2 stars)
Expanding selection & choice
Enhancing service
guarantee to users
Offering accredited hotels to
deliver consistent
stay experience
Supporting customers
post sales & on trip
Budget
Accommodations
Budget Hotel Certification
Program - MMT Assured &
goStays
7,100+ goStays available
Increasing Availability of
Alternative Accommodations –
Scaling Up Inventory for Long
Term Demand Growth
Note: 2017 Bookings opportunity based on company estimates
11
Mobile Focused Approach Enabling Continued Reach & Growth
Mobile Air
Ticketing
67%
Mobile Bus
Ticketing
77%
Mobile Hotel
Booking
82%
*June 2018 mobile transactions as % of total
Tapping into next
100 million
new Internet users
1.9 MB lite app
Multiple Payment Options
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A.I. + Machine Learning + Big Data Driving Improved User Experience
AI Chatbots for
Post Sales Support
Vernacular & Voice
Based Support
WhatsApp Integration for
Seamless Experience &
Wider Customer Reach
Personalized User
Experience
via Big Data Analytics
13
Driving Customer Retention & Repeat through Loyalty Programs
MMT Black
Earn Wallet+ Cash by Spending
Wide Range of Redemption Options
+900K Enrollees
MMT Double Black
Annual Subscription Model
Value for Frequent Travelers
+33K Enrollees
Redesigned goCash+
Unique loyalty program
Gamification of Points Accumulation
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Corporate Social Responsibility
Planting trees to offset individual’s
CO2 emissions & Zero Single Use
Plastics across offices
Safeguarding living culture and artistic
heritage and ensuring sanitation and
cleanliness of the surroundings to offset
damage from mass tourism
Provide minimum level of income and other
support for disadvantaged groups such as
the poor, elderly, disabled, students, minor
children
‘Be the Change’ is a crowd sourced funding initiative, created with a vision to impact society and the
environment positively. It is focused on offsetting our carbon footprints and promoting sustainable tourism.
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Experienced Founding & Management Team Driving Execution
Deep Kalra Co-Founder, Group Chairman and Group CEO
- Started MakeMyTrip in 2000
- Group Chairman
- 26+ Years of Experience
- Prior Experience: GE Capital India, AMF Bowing Inc. & ABN AMRO Bank
- Board member & past President of The IndUSEntrepreneurs (TIE) New Delhi chapter
- Founding member of Ashoka University & serves on the Board & Governing Council
- Bachelor’s degree in Economics –St. Stephen’s College
- MBA IIM Ahmedabad, India
Rajesh MagowCo-Founder and CEO India
- Senior founding team member
- Member of the Board of Directors
- Previously Group CFO and Chief Operating Officer
- 25+ Years of Experience
- Prior Experience: eBookers.com, AptechLimited & Voltas Limited
- Independent Director of FlipKart Board
- Chartered Accountant from Institute of Chartered Accountants of India
Mohit KabraGroup Chief Financial Officer
- 24+ Years of Experience
- Prior Experience: Kohler India, PepsiCo, Colgate & Seagrams
- Bachelor of Commerce – Osmania University
- Chartered Accountant from Institute of Chartered Accountants of India
- Cost Accountant from Institute of Cost Accountants of India
16
Financial Overview
Results presented include the consolidation of ibibo group from
February 1, 2017 onwards, unless otherwise noted
17
Strong Growth Momentum in FY2018 Post Ibibo Merger
Air Ticketing Hotels & Packages Other
% change represents the comparison of FY18 reported revenue less service costs to the Pro Forma revenue less service costs disclosed on SEC form 6-K filed on July 18, 2017
Full Year FY18 Total Revenue Less Service Costs
$577.1 million, +39.5%
18
Financial Summary for Q1 FY2019
Source: Company data, SEC 6K Filed on August 14, 2018 Note: yoy growth rates in constant currency where applicable
19
High Net Revenue Growth & Improving Marketing Efficiencies to Reduce Losses
($ in millions) Q1 FY18 Q2 FY18 Q3 FY18 Q4 FY18
Total Revenue Less Service Costs (Net Revenue) $141.2 $139.2 $151.4 145.3
Air Ticketing Net Revenue $45.6 $47.1 $50.9 $58.5
Hotels & Packages Net Revenue $81.3 $79.2 $83.9 $69.4
Other Net Revenue $14.3 $12.9 $16.6 $17.5
Total Net Revenue as % of Total Gross Bookings 12.3% 13.0% 12.8% 12.3%
Total Gross Bookings $1,149.6 $1,070.2 $1,187.3 $1,183.9
Marketing & Sales Promotion Spend $142.4 $135.9 $133.3 $118.0
As % of Total Gross Bookings 12.3% 13.0% 11.2% 10.0%
Adjusted Operating (Losses) ($52.3) ($45.0) ($33.9) ($23.5)
As % of Total Gross Bookings (4.6%) (4.2%) (2.9%) (2.0%)
Sequential Reduction in Adjusted Operating (Losses) driven by
improved Marketing Efficiencies in Budget Segment of Hotels while
driving Strong Growth in Premium Segment of Hotels
Source: Company data, SEC 6-K FilingsTotal Gross Bookings includes Bus Ticketing bookings Marketing & Sales Promotion includes adjustments for other promotions netted against revenue less service costs
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Q1 FY2019: Driving Growth with Improved Efficiencies on Path to Break Even
($ in millions) Q1 FY18 Q1 FY19YoY (constant
currency)$ change
Total Gross Bookings $1,149.6 $1,416.4 +27% +$266.8 million
Adjusted Revenue $141.3 $170.1 +25% +$28.9 million
Air Ticketing $45.6 $54.4 +24%
Hotels and Packages $81.3 $93.8 +20%
Bus Ticketing $11.2 $16.1 +49%
Other $3.2 $5.8 +91%
Total Adjusted Revenue as % of
Total Gross Bookings12.3% 12.0%
Marketing & Sales Promotion Expenses $142.4 $149.0 +$6.6 million
Marketing & Sales Promotion Expenses
As % of Total Gross Bookings12.3% 10.5%
180 bps
improvement
Adjusted Operating (Losses) ($52.1) ($32.8)$19.3 million
improvement
As % of Total Gross Bookings (4.6%) (2.3%)230 bps
improvement
Significant Year on Year Reduction in Adjusted Operating (Losses)
Source: Company data, SEC 6-K FilingsTotal Gross Bookings includes Bus Ticketing bookings Marketing & Sales Promotion Expenses includes adjustments for promotions netted against adjusted revenue
21
12.6% 13.2%15.3%
18.8%
22.6% 22.1%
0%
5%
10%
15%
20%
25%
FY14 FY15 FY16 FY17 FY18 Q1 FY19
6.6%6.1% 6.0%
7.7% 7.5%6.8%
0%
2%
4%
6%
8%
10%
FY14 FY15 FY16 FY17 FY18 Q1 FY19
Improving Mix and Margins with Strategic Focus on Hotels and Packages
Air Ticketing Adjusted Revenue Margin
Hotels and Packages Adjusted Revenue Margin
• Commissions and volume incentives from airlines
• Convenience & Service fees from customers
• Fees from GDS partner
Effective Product Bundling & Scale
• Mark up on Net Rates
• Commissions & volume incentives from hoteliers
Multiple sources of Net Revenue
Total Adjusted Revenue as % of Total Gross Bookings1
8.1% 8.1%8.8%
11.3%
12.6%12.0%
0%
2%
4%
6%
8%
10%
12%
14%
FY14 FY15 FY16 FY17 FY18 Q1 FY19
Note 1: FY18 & onwards calculations includes Bus Ticketing bookings
prior periods only included air ticketing & hotels & packages gross bookings
22
3.6% 3.1%2.1% 1.9% 2.0% 2.0% 2.1% 1.9% 1.9% 2.1% 1.5% 1.3%
1.4% 1.5%1.3% 1.3% 1.3% 1.3% 1.4% 1.4% 1.4% 1.3%
1.1% 1.1%
3.4%2.9%
2.6% 2.5% 2.5% 2.7% 2.7% 2.2% 2.3% 2.1%1.5% 1.3%
5.4%
3.7%
2.1%1.7% 1.7% 1.7% 2.2%
2.6%
5.9%
13.7%
11.5%10.5%
0.5%
0.5%
0.3%0.3% 0.3% 0.3%
0.3% 0.4%
0.4%
0.4%
0.3%
0.2%
0%
5%
10%
15%
20%
25%
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 (PF) FY18 Q1 FY19
Personnel Expenses Payment Gateway SGA Marketing & Sales Promotion Depreciation & Amortization
11.9%
19.6%
8.7%
16.0%
8.5%8.0%7.8%7.6%
8.5%
14.3%
11.8%
14.3%
Playbook of Driving Scale & Efficiencies -
Started with Air & Holidays, Now Focusing on Hotels
% o
f G
ross
Bo
oki
ngs
45%H&P Adj. Rev Mix51% 54% 54%38%31%21%78%77%75%
Air Adj. Rev Mix
Transitioning from Air to Hotels
Blended Adj. Rev Margin
8.5% 8.4% 7.9% 8.5% 7.2% 8.1% 8.1% 8.8% 12.2% 12.6%
Marketing as % of Adj Rev
44.6% 24.0% 20.4% 19.3% 22.3% 26.2% 30.6% 64.4% 100.7% 91.8%
Note:
Proforma FY17 basis Management estimates
Personnel Expenses excluded share based compensation charges and severance cost related to a prior acquisition
Depreciation and amortization excluded acquisition related intangibles amortization and impairment of intangible assets
SGA excluded Merger and acquisitions related expenses
Marketing & Sales Promotion Include adjustments for promotions netted against adjusted revenue
85%
7.3%
74.0%
55%
12.0%
87.6%