Make your social networks word for you UN Women's Conference

Make Your Social Networks Work For You

Presented by

Dawn A Crawford - @SocMediaRckStrSocial Media & Communications Consultant

http://www.flickr.com/photos/karla_k/2776839587/sizes/l/

Do NOT Be This GirlDo NOT Be This Girl

http://www.flickr.com/photos/mythoto/5064380001/sizes/l/

Social Media is a Conversation

Your Future is HERE– Over 50% of the world’s population is under 30-

years-old - 96% of them have joined a social network

– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts

– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing

record declines in circulation

http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Build TRUST

• 78% of consumers trust peer recommendations

– Only 14% trust advertisements– Only 18% of traditional TV campaigns

generate a positive ROI

Creating Your Sustainable Plan

Master ToolsInteract

Explore & ExperimentTake It Off Line

Quit

http://www.flickr.com/photos/bre/552152780/sizes/l/

Social Media DashboardHootSuite – HootSuite.com

Analytics for $5 a Month!

Google Alerts – Google.com/Alerts

Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community

More visuals the better – pack your page with photos, videos, fun stories

Specific, simple fundraisers work – ask often!

Measure and evaluate

Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates

Video is the next social media revolution – be ready for it!

Like other videosPlay with on-screen messages & choose your

own adventureTake advantage of the YouTube Nonprofit

Program - http://www.youtube.com/nonprofits

Claim your page – you never know

Run a competition among employees, volunteers to win a silly prize

Do check-in fundraiser with a corporate sponsor

Think of other mediums other than words – video, scanned art, photos

Showcase your best features – people, places and things

Feature guest posts by bloggers

InteractAsk questions

Engage bloggers

Answer questions

Tell stories

Information Sharing

Events

Fundraising - Friendraising

Employee Engagement

Peek Behind-the-Scenes

BE REAL!

http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/

Social Media is a Conversation

Explore

Nerd Out & ExperimentNerd Out & Experiment

http://www.flickr.com/photos/marsdd/2986989396/sizes/o/

Take It Off LineTake It Off Line

http://www.flickr.com/photos/motionblur/5558465371/sizes/l/

Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/

Passion is Infectious

http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

Biz Card + Magic = Presentation + Reading List

Dawn CrawfordPrincipal Communicator

[email protected]

720-231-1930@SocMediaRckStr