Do you have a brand that wants to get people talking?
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Do you have a brand that wants to get people talking?
PR brings to marketing, an ability to add real-world consumer perspective to what makes a good story. It can find the most credible way to engage with multiple audiences.Joan O’Connor, head of brand PR, Coca-Cola
Source: PR Week Feb 2014 Image source: Twitter
Seth Godin, Sept 2015
Image source: www.drewgneiser.com
The most valuable forms of marketing are consumed voluntarily.
Here we show you how a PR approach to branded content can deliver powerful results.
This summer, we uncovered a compelling insight and spoke to our audience in an emotive, credible way. The campaign was voluntarily shared around the world. Jane Pavia-Davis, managing director, Vista PR. Sept 2015
We went into schools to ask 700, 7-11 year olds about new technology in the home.
Amid various headlines criticising children’s use of tech, we were the first to give children the chance to reply.
What the 7-8 age group had to say was eye-opening.
So we filmed them.
1.57 mins of unscripted, unrehearsed, heart-felt feelings, that closed with a positive call to action, got people thinking, talking and sharing.
Sky News was the first to engage with the story.
The Mirror and Mail online set it alight.
A film that cost very little to create, with no spend on promoting ‘views’ was still being shared across the world, three weeks later.
74 pieces of online editorial coverage, one national TV feature and 280 Sky News radio stations inspired over 23,000 shares, likes and comments across four continents.
‘We absolutely love it.’
‘Wow, that is powerful.’
Every piece of coverage was branded and not one was negative towards the brand, because the core brand principle was undeniable:-
That Start-rite Shoes listens to children, understands children and cares about their future.
But that isn’t the end of our story.
Four weeks after launch, Mail online used the content again to support a complementary story.
This new story inspired 4,800 shares and 271 comments.
We will never know the true reach of the film, or the power of the message to drive sales for our client. But, we do know that this Back-to-School season was the brand’s most successful yet.
Our film. https://www.youtube.com/watch?v=xzIKphe9ZVM
Do you want to get people talking?
01295 369 182@VistaMums
VistaPRVista_PR
www.thevistavillage.com
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