Make Your Brand Mobile

MAKE YOUR BRAND MOBILE.

Fernando Barrenechea @fbarrenecheaf

89% of online businesses have not yet developed their brand for mobile devices. In an increasingly device-centric world, this is a crucial issue that needs to be addressed across every industry.

Why Mobile?

ü  > 50% of Europeans have a Smartphone.

ü  One-third of US households have a tablet.

ü  On average, we check our phones every six minutes.

ü  There are six billion mobile phones in the world, which will rise to 10 billion in the coming years, driven by a growing trend for owning two phones.

ü  There are more Android phones activated daily than babies being born in the world.

ü  In the US & Europea, 70% of consumers have their phones with them when watching TV.

Check Out the Stats...

The advent of innovative channels and technologies have created a new breed of customers with a fresh set of expectations, causing the need for organizations to revamp and reasses their approaches toward customer management in order to keep up.

NEW CHANNELS AND TECHNOLOGIES DEMAND NEW RULES

ITS ALL ABOUT

CUSTOMERS

Marketing should always be about the customer. For so long, marketers defaulted to the idea that marketing is about the brand, but, while branding and messaging are important, marketing is really about the individual at the receiving end of the message. Focusing on giving your customers a great experience is an extremely effective way to expand your business.

“You can spend 15 Million on advertising, go bankrupt and your name still means nothing to people. Your brand is created out of customer contact and the experience your consumers have of you”. Stelios Haji-Ioannou. Founder Easy Jet

LESS IS MORE:

Designing for People

Reducing complexity was a key ambition for marketers & creatives looking towards a mobile-dominant media landscape. “Time is the new currency”. “Eliminate time-sucking and we’ll get more productivity.” “If you’re running a commercial and you don't have a mobile component, you've missed a chance to connect further with the consumer”.

Solo 2 rápidas ideas...

Social Video

Strategies for Mobile

“Video is my highest ROI”

Focus on the

Moment

Mobile offers an opportunity for brands to achieve “intimacy at scale” with consumers.

Consideration is the New Awareness

INSIGHTS.

PEOPLE NOT TECHNOLOGY

People are the mobile technology, not the devices. Consumers do not differentiate between mobile and non-mobile behaviour any more than they do between online and offline activities. Think about their needs and behaviours, not the technology itself.

EVERYTHING WORKS

TOGETHER

Mobile will become an important part of enterprises’ customer experience strategies, increasing customer experience. Consumers are adopting Mobile for service interactions. 360ª Integrated communications.

“Dividing your brand communication into a range of smaller ideas – distributed and shared with participants - is essential to a balanced communications mix that achieves brand growth”. John Grant. Author “The Brand Innovation Manifesto”

MOBILE DRIVES MEDIA

Playing the new game to win means letting go of antiquated philosophies and approaches and recognizing the customer’s power and the importance of nurturing them throughout their journey, and realizing that the journey never ends… The mobile is an excellent tool!!!

Thank You

Contact

Fernando Barrenechea @fbarrenecheaf