Make sure your company is visible on Google Using Search Engine Optimization Your guide to lead generation in tough economic tim By Francois Muscat
May 15, 2015
Make sure your company is visible on Google
Using Search Engine OptimizationYour guide to lead generation in tough economic times
By Francois Muscat
Agenda
• Introduction
• Comparison Print Vs. Search
• Search engine marketing
• Search engine visibility
• Compete against bigger brands
• Ranking on Google
• Social media
• Solution
Introduction
• My company does not appear on Google for my products or services
• Will the Internet work for me?
• How can I use social media?
Comparison – Print Vs. Search
• Yellow Pages– Next to competitors’
ads– Difficult to measure
• Search– Differentiate yourself– Measure visitor action– Content marketing
www.webpro.com.au
Search Engine Marketing
Source: Enquiro & Marketingsherpa
OrganicSearch
74.3%Pay Per Click13.5%
Pay Per Click – 12.2%
Search Engine Visibility
What information?
Content is King
Compete Effectively
• Using content to compete effectively
FAQs
• Frequently asked questions
Ranking on Google
www.seomoz.org
On-Page
Ranking on GoogleOff-Page
Valuable External Links
Off Page SEO:-
• Blog links
• Article links
• Directory links
• Social bookmarking
Social Media Marketing
Social Media Advertising
Social Media Book marking
Social Media Optimization
Social Media Networking
Conversation is King
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king.
Content is just something to talk about.Cory Doctorow from BoingBoing
Content Creates Conversation
The Solution
• Think creatively about your web content
• Think; what content do your ideal prospects look for?
www.adobe.com
Summary
• Develop a content blueprint
• Optimize main services for Google
• Create valuable incoming links
• Use Social media to create conversation
• Build a resource website to compete effectively
Working With WSI
• Develop a content blueprint
• Add regular content
• Create incoming links
Questions