Make PR more like I&R

Make PR more like I&RNW AIRS Conference

Matt Kinshella, 211infoOctober 7, 2010

PR I&R

[email protected]

Twitter.com/mkinshella

Have you used PR to be helpful?

Four Pillars of PR to I&R

• Valuable• Human• Succinct• Front of Mind

What’s in the toolbox?

• A plan• Website• Email• Social Web

http://www.flickr.com/photos/loonatic/

What are your goals?

Plan

XWebsite

Website Tips

Email

Tips for Emails

• Do you need an upgrade?– I like MailChimp.com

• Get Personal• Mix it up• Test, test, test

How many of you use the social web?

Social Web

http://www.flickr.com/photos/eschipul/

BethKanter.org

Twitter

• Is it social?• Drives web traffic• Pulse of the community

morpurgo.nl

Video

• Build a history• Speak to your audience• Keep it short• Share

http://www.flickr.com/photos/mauritsonline/

Blogging• Great for your website traffic

•Imagine an audience member and write to them

•Write great headlines

•Web copy isn’t print

Facebook

• Why do people “like” you?• Too popular to ignore• Open the curtains• Post when people are reading Facebook.

Lessons Learned

• Culture shift• Break out of learning silos• Reuse and recycle

Recap

• PR to I&R means…– Valuable– Human– Succinct – Front of Mind

• Expand the tool box– Make a plane with measureable goals– Dynamic Website– Short, personal and tested emails– Listen, listen, listen – then engage onthe social web

Matt Kinshella211info

[email protected]/mkinshella