Make Me a Better Person
Make Me a Better Person
Customer Market
• Smartphone users
• English speaking
• Aged 25 – 50
Smartphone Ownership
• USA 114 million (Jul 2012) [Source: comScore]
• UK 23.3 million (Apr 2012) [Source: comScore]
• Canada 10.3 million (Jul 2012) [Source: comScore]
• Australia 8.8 million (Feb 2012) [Source: Telsyte]
Smartphone Statistics
USA UK Canada Australia
Agree with the statement: My smartphone provides me with the answer to my questions quickly when I need an immediate answer
60% 55% 53% 52%
The average number of apps installed on your smartphone that you have actively used in the last 30 days
11.5 8.9 9.8 9.9
[Source: Our Mobile Planet]
The Industry
• Self-Help also called Self-Improvement or Personal Development
• Worth an estimated $11.17 billion* per year in the USA alone [*Source: Marketdata Enterprises]
Sales in USA 2011 earnings
Books $776 million*
Audio $455 million*
Industry Heavy-weights
Estimated Net Worth
Oprah Winfrey $2.7 billion
Anthony Robbins $480 million
Deepak Chopra $80 million
Rhonda Byrne $60 million
Bryan Tracy $15 million
Competitors – Popular Apps
App PriceUser Rating
Rating Volume
The Habit Factor $7.49 3 89
iZen Garden $4.49 4 28
Gratitude Journal $0.99 3.5 355
Live Happy $0.99 3 60
MyinstantCOACH Free 2.5 32
Competitors - Developers
Developer Total Number of Self-Help Apps Produced
DSRTech Inc 28
WorldLink Inc 30
Divinti Publishing Ltd 33
Michael Schneider 34
Oceanhouse Media 45
Channels
• Apple iTunes (itunes.apple.com)
• Google Play (play.google.com)
• Amazon Appstore (amazon.com)
• Samsung Apps (samsungapps.com)
• App Trading (apptrading.com)
• Sell My App (sellmyapp.com)
UVP
• Providing positive support in the moment when it’s needed most
• Increasing individual potential with uplifting & inspirational feedback
• Tools for the ‘Quantified Self’ – self knowledge and improvement through numbers
What is Smil.et?
• Self-Help Smartphone App
• Intuitive design - easy to use
• Uses gestures, voice & touch sensing
• Mood/bio-feedback
• Internet & social networks enabled
• Progress reports & charting
Learn More
Discover Smil.et today…
http://youtu.be/befgz6C_zFA