Make Friends, Not Just Followers

Make Friends,Not Just Followers

Tips for developing lasting relationships on social media

Leading Brands on Social Media

TIP #1

• People engage with content that they find relevant and interesting

• It’s not just about pushing your own agenda • When you need to post, consider how you can

make it relevant to your audience

Investigate topics that matter to your audience

Case: GoPro

• Regularly features customer content

• Reflects company culture• Promotes GoPro’s products

TIP #2

• Social media is not one-way communication• Strive to create dialogue• Don’t just post – interact!• Check more than just hashtags• Respond to questions, concerns and comments

Listen and Respond

Case: Zappos

• “Let’s be in a Like-Like relationship”

• Incentive to connect for access to exclusive content

• Content revealed on Facebook only after becoming a fan of the Zappos page

• Also do “Fan of the Week” posts

TIP #3

• Meaningful conversation is when both parties gain value from the exchange

• Use polling features to learn more about audience opinions

• Apply findings to social media strategy … and more

Cultivate Feedback and Refine Your StrategySocial Media Creates Opportunities for Direct Feedback

Case: Pharmaceutical Industry

• Pharmaceutical companies use social media monitoring to discover side effects and customer feedback for various drugs

• Connect patients with doctors and support groups

Case: Proctor and Gamble

• Utilize social media to adapt to new markets

• Listen and use tactics• For example, in Saudi

Arabia social media users love Youtube

• P&G invested in video campaigns

Target Other UA Pages

• Support colleagues by engaging with other UA pages• Try replying to comments or student posts when

relevant• Join the conversation!

Sharing, Re-Posting and Re-tweetingStudent Content

• Create more personable, authentic connections• Let students create the content for you, then show off

their work! (but be sure to credit the source)

Student PanelLet’s Chat!

Next Meeting…

How to Create a Communication Plan

• November 16• Same time, same place