Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising Nancy Heltman Director for Marketing and Administration Virginia State Parks Mom to @Yoda_the_dog September 30, 2011
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Make Every Paw Count: How to Reach Your Target Audience With
Facebook Advertising
Nancy HeltmanDirector for Marketing and Administration
Virginia State ParksMom to @Yoda_the_dog
September 30, 2011
The Facebook Revolution
• More than 800 million active users• More than 50% of active users log on to
Facebook in any given day• The average user has 130 friends
• Average user is connected to 80 community pages, groups and events
• More than 2 billion posts are liked and commented on per day
• On average, more than 250 million photos are uploaded per day
Social Media Revolution 3 Erik Qualman
Social Media Revolution 3 Erik Qualman
Social Media Revolution 3 Erik Qualman
Why Advertise on Facebook?• If the previous stats haven’t convinced you• More like a referral than a hard sell ad• Amazing marketing targets• Control your marketing budget• Easily monitor your success• Make changes to budget, target, ad on the
fly
Virginia State Parks Ads
• 62,836,596 Impressions• 16,996 Clicks• 7,422 Connections• $9,690.20 Spent
• 4,993,882 impressions• 2,005,443 social impressions • 4,045 clicks • 3,368 connections • $1,049.75 spent
• 9,254,970 impressions• 2,473,309 social impressions • 2,146 clicks • 1,103 connections • $2,266.31 spent
• 478,744 impressions• 112,050 social impressions • 265 clicks • 110 connections • $135.29 spent
Resources• Social Media Revolution 3
http://www.youtube.com/v/x0EnhXn5boM• Facebook Success Summit
http://www.socialmediaexaminer.com/fbsummit11/
• Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf
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