Make Euro Disney More European

Make Euro Disney More European

Unit 9 Section A

• Activity & Assignment

• Main idea and Text Structure

• Detailed study of the text

• Warm-up

Contents

Beauty and the Beast

{Related Information}

Walt Disney is a legend; a folk hero of the 20th century. His worldwide popularity was based upon the ideals which his name represents: imagination, optimism, creation, and self-made success in the American tradition. He brought us closer to the future, while telling us of the past.

{Related Information}

“Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.”

“When people laugh at Mickey Mouse, it's because he’s so human; and that is the secret of his popularity.”

{Reading: Shanghai}Shanghai Disney Resort

Negotiations for the park began in the late 1990s.

At 8:30 on November 4, 2009, an announcement, authorized by the Shanghai Municipal Government Press Office, was made: "Shanghai Disneyland project application report has been approved by the relevant state departments. Estimated total investment of 24.4 billion renminbi."

http://en.wikipedia.org/wiki/Renminbi


China is one of the most dynamic, exciting and important countries in the world, and this approval marks a very significant milestone for The Walt Disney Company in Chinese mainland. Disney CEO Robert Iger said in a statement.


Shanghai's mayor Han Zheng has estimated the cost of the first phase of the theme park will be 24.4 billion yuan, or $3.73 billion. A Commerce Ministry official termed it China's largest ever foreign service sector investment and said it will help make the national economy more consumer oriented.

http://www.google.com.hk/imgres?imgurl=http://images.rednet.cn/articleimage/2010%255C01%255C22%255C105410573.jpg&imgrefurl=http://china.rednet.cn/c/2010/01/22/1892868.htm&usg=__Z-x5oO4PqZoDe5QZ2Ezp2SzAlWU=&h=441&w=380&sz=24&hl=zh-CN&start=10&zoom=1&tbnid=kRtaCGOqVCP9mM:&tbnh=127&tbnw=109&ei=DhLyTeLeNo_0vQPShqmfBA&prev=/images%3Fq%3D%25E4%25B8%258A%25E6%25B5%25B7%25E5%25B8%2582%25E9%2595%25BF%26hl%3Dzh-CN%26newwindow%3D1%26safe%3Dstrict%26sa%3DN%26tbm%3Disch&itbs=1


The site is expected to include a theme park, two hotels, a retail-and-dining complex and a lake.

The city's mayor, said the resort "will improve Shanghai's international profile" as a tourism destination.

"Shanghai Disney Resort will be both authentically Disney and distinctly Chinese,"


He Jianmin noted that many mainland residents have been impeded from going to Hong Kong by a regulation requiring them to obtain a special pass before making the trip. Shanghai Disney Resort will find one of its main sources of business in such travelers.


"My family has been expecting to see the new Disneyland for a long time, ever since the news about it came out years ago," said Yu Xuebin, a public relation manager for a foreign company in Shanghai and the father of a 5-year-old daughter.


Construction work on the Shanghai Disney resort project began Friday, April 8 2011. The Shanghai Disneyland theme park is scheduled for completion in five years. Supporting projects, including two hotels and retail and catering facilities, will also be built at an estimated cost of 4.5 billion yuan ($670 million).

{Listening Comprehension}

Q1. What does having Disneyland in France seem like according to the speaker?

Q2. According to the speaker, on whom will Disneyland have the biggest influence?

It seems like having an American flag planted in French soil.

Kids.

Direction: Listen to a passage about a person’s attitude toward Disneyland in France.

{Discussion & Sharing}

Q2. Is it a good idea to build a Disneyland in Shanghai?

Q1. Do you think Disney in foreign countries is a cultural invasion?

Q3. Would you like to see Mickey Mouse dressed as it is in the picture?

take sb. to courtbegin a case against sb. 起诉某人

因为诈骗，他被送上了被告席。

如果投诉没有得到解决，消费者可以对制造商提起诉讼。

A consumer if a complaint of the product is not handled.

He was taken to court because of cheating.

can take a producer to court

Note contention 主张；争论

律师声称他的委托人从未靠近过谋杀现场。The lawyer contended that his client

had never been near the scene of the murder.

他们的公司国模太小，无法与大型跨国公司竞争。Their firm is too small to contend

with large multinational companies.

contend1) argue or state that sth is true 声称，认为2) compete against sb in order to gain sth 竞争

in contention 在争论中

contentious 有争议的，爱争论的

delicateadj. needing skillful, careful or sensitive treatment 微妙的，需要谨慎处理的

一个相当微妙的问题a rather delicate matter

工资谈判到了一个敏感阶段。The pay negotiations

have

.

reached a delicate stage




• Warm-up

Contents

{Text Analysis}

Part I (1-7)

Part II (8)

Part III (9--18) Different responses to or concerns about Euro Disney

?

?

?

People are wondering whether Europeans would welcome the Disneyland.

Delicate cultural issues Euro Disney faces

{ Main Idea }

The article looks into people’s different responses to the Euro Disney through citing a typical lawsuit as the prologue to the point at issue—Euro Disney is a pleasant blend of cultures or a painful clash.




• Warm-up

Contents

Part I (Para.1-7)

The delicate cultural issues Euro Disney faces

{Questions & Answers}

Q2. How did the Disney management react to charges like this?

Q3. What is the writer’s point in citing the case in the passage?

Q1. Why was the Disney organization taken to court by a labor inspector in France?

Make Euro Disney More EuropeanMake Euro Disney More European

Para. 1 Does Mickey Mouse have a beard?

Para. 2 No.

Para. 3 Does this mean that French men

seeking work with the Disney organization

must shave off their moustaches too?

Para. 4 It depends.

Part I: The delicate cultural issues Euro Disney faces.

remove hair with sth sharp 剃掉

Para. 5 A labor inspector took the Disney

organization to court this week, contending that

the company’s dress and appearance code—

which bans moustaches, beards, excess weight,

short skirts and fancy stockings—offends

individual liberty and violates French labor law.


having a lot of decoration or bright colors 花哨的

disobey or do sth against a law etc 违反，违背

Para. 6 The case is an illustration of some

of the delicate cultural issues the company

faces as it gets ready to open its theme

park 20 miles (32 kilometers) east of Paris

in five months’ time.


illustrationn. a story, event etc that shows the truth or existence of sth clearly 实例

Note illustrate

卓别林一生中的辉煌恰好说明一条真理：幽默是善良与智慧的结合。

The highlights in Charlie Chaplin’s life are that good humor is goodness and wisdom combined.

an illustration of the truth

Para. 7 The Disney management, which is assembling what it calls a “cast” of 12,000 to run the theme park, argues that all the employees, from bottle washers to the president, are similar to actors who have to obey rules about appearance. Anyway, a company spokesman says, no one has yet put his moustache before a job. As one new “cast member” put it: “You must believe in what you are doing, or you would have a terrible time here.”


all the people in aplay or film 全体演员

put sth. before sth. elseconsider sb/sth more important than sb/sth else 更看重某事

人们在权衡成功的主要因素时习惯把智商看得比情商重要。

最近的一次调查表明，一些煤矿总是把盈利置于安全之上。

A recent survey shows that some coal mines always .

People tend to in weighing the key factors for success.

put IQ before EQ

put profit before safety

Part II (Para.8)

People are wondering whether Europeans would welcome the Disneyland.

Para. 8 But what do people think of Euro Disney?

People everywhere are wondering

whether Europeans would like

this form of American recreation.

Part II: Whether Europeans would welcome the Disneyland.

Acting as a transition 过度

Part III (Para.9--18)

Different responses to orconcerns about Euro Disney

French government (9-11)

Different responses to or concerns about Euro Disney Different responses to or concerns about Euro Disney

Ordinary people (12)

The Disney organization (13-18)

1

2

3

Part III

Economic effect: tax and financial concessions

Intellectuals & Kids

Making it more European besides being American


Q2. What did the French government do to attract Euro Disneyland to Paris?

Q1. What has the French government been concerned more about?

It has been more concerned about its economic effect.

It made an extraordinary series of tax and financial concessions to attract the theme park.

Para. 9 For all its concern about foreign cultural invasion and its defense against the pollution of the French language by English words, France’s Socialist government has been untroubled about putting such a huge American symbol on the doorstep of the capital and has been more concerned about its economic effect. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain.

Part III: (1) What does French government think?.

Euro Disneyland Layout

TGV. RER & Eurostar Station

Disneyland Park

Walt Disney Studios

Para. 10 The theme park itself will be only part of a giant complex of housing, office, and resort develop-ments stretching far into the next century, including movie and television production facilities. As part of its deal with the Disney organization, the government is laying and paying for new highways, an extension of Paris’ regional express railway and even a direct connection to the high speed TGV railway to the Channel Tunnel. The TGV station is being built in front of the main entrance of Euro Disneyland, and is scheduled to come into service in 1994.


a group of buildings 综合建筑群

plan to do sth. at a particular time 按计划

TGV TGV TGV TGV

The name “Train à Grande Vitesse (TGV)” transThe name “Train à Grande Vitesse (TGV)” trans

lated into English means high speed train. The Tlated into English means high speed train. The T

GV is a system which comprises train, track, and GV is a system which comprises train, track, and

signaling technologies, thatsignaling technologies, that,, when combined when combined,, mak mak

e high speeds (typically e high speeds (typically

300 km/h, or 186 mph) possible. The TGV 300 km/h, or 186 mph) possible. The TGV

program was launched in the late 1960s. program was launched in the late 1960s.

Para. 11 If Euro Disneyland succeeds—theme parks already in France have so far failed—a second and even a third park is likely to be built by the end of the century. Financial experts say that Euro Disneyland, the first phase of which is costing an estimated $3.6 billion, is essential to Disney’s overall fortunes, which have been hit by competition and declining attendance in the United States.


the number of people attending a meeting etc 到场人数

until now 迄今为止

for alldespite 尽管，虽然

尽管对当前的金融危机深感不安，中国人对未来的生活并不担忧。

For all their deep concern about the current financial crisis, the Chinese people are untroubled about their future life.

尽管文化有差异，世界人民应该和平相处。For all the difference between

cultures, people all over the world should live in harmony.

concessionn. sth. that you agree to do or give up in order to end an argument 让步

Note concede

作为对公众要求执政透明的让步，当地政府决定公开官员的收入情况。

As a concession to public cries for the transparency of administration, the local government decided to make public the incomes of officials.令人遗憾的是，她做出的一系列痛苦让步未能使他们的婚姻免于破裂。

To her regret, a series of painful concessions she had made was unable to save their marriage from breakup.

concessionn.2) sth. that you agree to do or give up in order to end an argument 特许权 3) a lower price for certain groups of people 给指定对象的优惠价

采矿权 mining concession

在一些旅游景点，学生及退休者可获优惠价。At some scenic spots, concessions are

available for students and pensioners.

石油开采权 oil concession

come intobegin to be in a state 开始进入某种状态

新机器下周将投入使用。The new machine will come into use

next week.新的教学楼将于下学期交付使用。The new teaching building is

going to come into service next term.

Note come into existence 出现come into operation 开始运行come into effect 开始生效come into view/sight 进入视线

Para. 12 French intellectuals have not found

many kind things to say about the project. The

kids, however, will probably never notice.

Sleeping Beauty, Snow White, Peter Pan, and

Pinocchio all come from European fairy tales or

stories and are as familiar to children here as

they are in the United States. To a French child

Mickey is French. To an Italian kid he is Italian.

Part III: (2) What do the ordinary people think?

What attitude did French intellectuals hold toward the Euro Disneyland project?


Q2. What has the Disney management done to make Euro Disneyland more European?

Q3. What advantage does Euro Disneyland have in attracting tourists?

Q1. What kind of criticism did the Disney management receive on the Euro Disneyland project as implied in the passage?

Para. 13a The Disney management is stressing this tradition in an apparent response to suggestions that it is culturally insensitive. Although the concept of the theme park is closely based on the original Magic Kingdom in California and Walt Disney World in Florida, “Euro Disneyland willbe unique in a manner appropriate toits European home,” the company says.

Part III: (3) What does the Disney organization think?

as a reply or reaction to an event or sth that is said 作为对…答复 / 反应

Para. 13b “The legends and fairy tales which come from Europe figure prominently in the creative development of the theme park.” Officials point out, for example, that Sleeping Beauty’s castle, the central feature of the theme park, is based not on Hollywood, as some might think, but on the illustrations in a medieval European book. Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors.


在 ······ 中占突出地，起突出作用

Euro Disney Theme Park Layout

AdventurelandFantasyland

Main Street, USA

Frontierland Discoveryland

Para. 14 Asked to describe other aspects of the

effort to make the park more European, a

spokesman mentioned that direction signs in the

theme park will be in French as well as English,

and that some performers will chat in French,

Spanish and English. “The challenge is telling

things people already know—and at the same

time making it different,” the spokesman said.


Para. 15 On the other hand, this effort is not being

taken too far. Another Disney spokesman said

earlier that the aim of the theme park is to provide

a basically American experience for those who seek

it. In this way, he said, people who might otherwise

have contemplated a vacation in the United States

will be happy to stay on this side of the Atlantic.


do sth in an extreme way 做得过分

contemplatev. think carefully about sth for a long time 思量，仔细考虑

他望着窗外，思考着他的前途。He looked out of the window,

contemplating on his future.

他在做决定前仔细想考虑了资金的问题。He contemplated the issue of money

before making a decision.

Notecontemplation 沉思，冥想contemplative 沉思的，冥想的

Para. 16 The Disney organization does seem to focus a

bit too much on hair. “Main Street, USA”, the heart

of Euro Disneyland, it promises, will feature an old

time “Harmony Barber Shop” to deal with “messy

hair and hairy chins”—and perhaps even offending

moustaches. One difference from California or

Florida: Parts of Main Street and waiting areas to get

into the attractions will be covered over as a

concession to Paris’ rainy weather.


Para. 17 Euro Disneyland’s short

distance to Paris is a definite

attraction. Anyone tiring of

American or fake European culture

can reach the Louvre art museum by express

railway in less than an hour—from Minnie Mouse

to Mona Lisa in a flash.


Para. 18 Communications figured largely in the

Disney organization’s decision to site its fourth

theme park near Paris. The site is within a two-

hour flight of 320 million Europeans. The opening

of Eastern Europe is another prize for the

company, which thinks that millions of people will

put Disneyland at the top of a list of places to visit

on their first trip to Western Europe.


in a flashquickly or suddenly 转眼间

Note in a flash/like a flash/ quick as a flash 立刻，瞬间

通常情况下，创造力源于一种能抓住脑海中瞬间冒出的奇思妙想的能力。

In general, creativity originates from the ability to catch a bright idea that comes across your mind in a flash.

a flash in the pan 昙花一现a flash of inspiration/insight 突发灵感 /顿悟




• Warm-up

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新视野新视野大学英语大学英语新视野新视野大学英语大学英语

使欧洲迪斯尼乐园更欧洲化

Para. 1 米老鼠有胡须吗 ?Para. 2 没有。Para. 3 这是不是说法国人要想在迪斯尼工作就必须剃掉胡子才行 ?Para. 4 这得看情况了。


Para. 5 一位劳工问题督察员本周将迪斯尼公司告上了法庭，他声称迪斯尼公司的着装规定——不准蓄胡须，不准体重超标，不准穿短裙和花哨的袜子——侵犯了个人自由，也违反了法国的劳工法。


Para. 6 迪斯尼公司正准备五个月后在巴黎以东 20英里 (32 公里 )的地方修建一个主题公园，而这一案例正说明了该公司面临的一些文化方面的棘手问题。


Para. 7 迪斯尼管理层正在组织一支他们称为“演职人员” 的 12,000 人的队伍来管理这一主题公园。管理方说所有的雇员，从刷瓶工到总裁，都得和演员一样，服从关于仪表的规定。公司发言人说，不管怎样，还没有人把胡子看得比工作还重要。正如一个新来的 “演职人员” 所说：“你必须相信你这份工作的意义，不然的话日子不好过。”


Para. 8 然而人们怎样看待欧洲迪斯尼乐园呢 ? 各处的人们都想知道欧洲人是否会欢迎这种美国式的消遣活动。


Para. 9 尽管对外国文化的入侵感到不安，尽管要保护法语不受英语词汇的污染，法国的社会党政府对将这么大一个美国文化的象征放在首都门口却并不担忧，而是更多地关心其经济效果。为了将这一主题公园留在这里，而不是建在阳光灿烂的西班牙，法国政府做出了税收和财政方面的一系列重大让步。


Para. 10 主题公园本身只不过是这一巨大综合项目的一部分。综合项目包括住房、办公楼，以及将一直延续到下一世纪、包括影视拍摄设施在内的度假胜地的开发。作为与迪斯尼公司合作协议的一部分，政府正在铺设新的公路并支付建设款项，它是巴黎地区快速轨道交通的延伸，甚至可直接连接到通往英吉利海峡隧道的高速电气铁路（ TGV）。欧洲迪斯尼乐园的正门前正在建设高速电气铁路火车站，预定于 1994年交付使用。


Para. 11 如果欧洲迪斯尼乐园获得成功——迄今为止在法国开设的主题公园都不成功——到本世纪末很可能会再建第二甚至第三个主题公园。欧洲迪斯尼乐园的第一期工程预计将花费 36亿美元，财政专家说欧洲迪斯尼乐园对迪斯尼的总体财富非常重要。迪斯尼在美国已遭遇到了竞争，游客量正在下降。


Para. 12 法国的知识分子们对这个项目并无好感，然而孩子们却不管这些。睡美人、白雪公主、彼得 ·潘和匹诺曹都是欧洲童话故事里的人物，这里的孩子对他们的熟悉程度丝毫不亚于美国的孩子。在法国孩子眼里，米老鼠是法国人；在意大利孩子眼里，米老鼠是意大利人。


Para. 13a 迪斯尼管理层强调这一传统，显然是对有人暗示迪斯尼管理层在文化传统方面麻木不仁的回应。尽管主题公园这一概念是以加利福尼亚州的奇妙王国和佛罗里达州的沃尔特·迪斯尼世界为基础，但 “欧洲迪斯尼乐园将具有适合于欧洲的独特风格。” 迪斯尼公司说。


Para. 13b “主题公园的创新性建设突出地表现了欧洲的传说和童话故事。” 例如，公司的官员指出，睡美人的城堡，这一主题公园的中心建筑，不像一些人所想的那样是根据好莱坞的作品建造的，而是根据欧洲中世纪一本书中的插图而造的。同样，根据儒勒·凡尔纳所写的冒险故事拍摄的 360度环形电影是由著名的欧洲演员主演的。


Para. 14 当被问及还有什么其他措施来使主题公园更欧洲化时，一位发言人提到，公园的指示牌会用英语和法语，一些表演者会以法语、西班牙语和英语表演。这位发言人说：“难的是要将人们已熟知的事说得让它听起来有所不同。”


Para. 15 而另一方面，主题公园也不会过分欧洲化。迪斯尼的另一位发言人早些时候说主题公园的目的就是为那些追求美式生活的人带来基本上是美国式的体验。他说，这样，那些本来考虑去美国度假的人留在大西洋的此岸也可以体验美国度假的快乐了。


Para. 16a 迪斯尼公司似乎对须发特别在意。它称将在欧洲迪斯尼乐园的中心 “美国大道” 建一个旧时的 “和谐理发店” 来处理“乱糟糟的头发和胡子拉碴的下巴” ，也许还要管管唇上髭须。


Para. 16b 这一乐园与加利福尼亚和佛罗里达的乐园的一个不同之处是：这条 “美国大道” 的部分地区以及景点的等候区将会有遮棚，以对付巴黎的多雨天气。


Para. 17 欧洲迪斯尼乐园距巴黎不远，这肯定颇具吸引力。任何厌倦了美式或仿欧式文化的人都可登上快速列车，不到一小时就可到达卢浮宫，一瞬间就从米尼老鼠身边来到《蒙娜·丽莎》面前。


Para. 18 在迪斯尼公司决定将其第四个主题公园选址于巴黎附近时，交通因素起了重要作用。这里距 3.2亿欧洲人不超过两小时飞行距离。东欧的开放对迪斯尼来说又是一大收获，他们认为将有几百万人把迪斯尼乐园列入其首次西欧之旅的首选之地。

Make Euro Disney More European

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