May 10, 2015
Make Analyzing the Impossible
Possible with SAP HANA Christopher Curtis, Global Vice President, SAP HANA Services
© 2012 SAP AG. All rights reserved. 2
Da
ta v
olu
me
Customer
data
Automobiles
Machine
data
Smart meter
7.9 Zettabytes
! Point of
sale
Mobile
Structured
data
Click stream
Social
network
Location-
based data
Text data
IMHO, it’s
great!
RFID
Future 2015 2011
1.8
Zettabytes
Big Data has three characteristic challenges, the three Vs – volume, velocity, and variety. For organizations that
address these challenges, tremendous business benefits await!
Big Data is still a big problem! From a technical problem to a business opportunity
© 2012 SAP AG. All rights reserved. 3
SAP NetWeaver: foundation
SAP Business Suite and apps
SAP ERP
SAP CRM
SAP PLM
SAP SCM
SAP SRM
SAP NetWeaver
Business Warehouse
70
retailers
460
billion
records
50
terabytes
of data
0.04 seconds
response time
13 seconds
77 minutes
Runs
355 times
faster!
Remove silos!
Pe
rfo
rma
nc
e p
revio
usly
tho
ug
ht
imp
os
sib
le!
Empower your
business users . . .
Volume
Velocity
Variety
Sybase
DB / DW
Hadoop
SAP
Business
Objects
BI sw
SAP provides the technical answer SAP solutions for big data processing
© 2012 SAP AG. All rights reserved. 4
“Your mission, should you choose to accept it, is to create real business value from the massive quantities of
data that exist within your extended enterprise.”
Prediction Insights Optimization
Making mission “im”possible mission possible Beyond technical challenges to real business value
© 2012 SAP AG. All rights reserved. 5
Are you listening to what your data has to tell you? Big Data insights powered by SAP HANA
Customer
Public sector
Business challenge
Analyze fraudulent spending, waste, and abuse of funds
Improve current infrastructure, which was not able to support
search and matching in excess of 200 million rows
Solution
Developed complex business rules and logic to support high-speed
search and match capabilities via discovery engine on SAP HANA
appliance software
Advanced algorithms to enable exact, fuzzy, and phonetic matching
Business benefit
Reduced search time from hours to seconds
Realized significant savings by more quickly and precisely
identifying fraud
© 2012 SAP AG. All rights reserved. 6
Are your business processes optimized? Optimized business process powered by SAP HANA
Customer
Airline
Business challenge
Passenger recovery: gain ability to quickly calculate alternative
passenger itineraries after major flight schedule disturbances
Solution
Custom-developed new application on SAP HANA to calculate all
possible itineraries
Business benefit
Performance improvement from 20 minutes to 10 seconds, which
translates into millions in savings
Potential to replace existing home-grown solutions
Potential future use cases for aircraft and crew recovery
© 2012 SAP AG. All rights reserved. 7
Are you confident in your decisions? Optimized decision making powered by SAP HANA
Customer
Retailer
Business challenge
Identify affinity insights at the market basket level to improve
promotion effectiveness, assortment optimization, and store layout
Solution
Custom-developed application to evaluate point-of-sale data using
sophisticated algorithms with the speed of in-memory computing
technology with SAP HANA
Business benefit
Selling of larger basket sizes by identifying products that drive drag-
along sales
Increased effectiveness of promotional strategies
© 2012 SAP AG. All rights reserved. 8
What if you could model the future? Big Data predictive functionalities powered by SAP HANA
Customer
Manufacturing company
Business challenge
Perform real-time evaluation of foundry equipment sensor data to detect
manufacturing anomalies and predict line disruptions due to equipment
malfunction
Solution
Custom-developed application to compare real-time equipment data against
predefined control limit data to detect manufacturing anomalies and predict
equipment failure to assure preemptive maintenance
Business benefit
Improved data analysis performance
Enabled the foundry to perform real-time defect analysis, which was not
previously possible due to large data volume and slow predictive analytic
calculation speed
© 2012 SAP AG. All rights reserved. 9
Source: TDWI Research Report, Fourth Quarter 2011
Don’t let a shortage
of skills prevent you
from deriving
business value from
your Big Data!
SAP Services
50%
45%
42%
38%
34%
32%
2%
0% 10% 20% 30% 40% 50% 60%
Strategy/planning/assessment
Integration services
Support
Deployment services
Architecture and design services
Education services/certification/training
Other
Source: IDC In Memory Services Research, Feb. 2012
Service needs vary
– make sure you
have an end-to-end
partner to address
all your needs!
Design and plan
Implement and migrate
Innovate and develop
Support and educate
SAP Services organization for mission “im”possible scenarios Helping you address your Big Data analytic opportunities
© 2012 SAP AG. All rights reserved. 10
Big Data is a BIG business opportunity!
Look for insight, optimization, and predictive
scenarios SAP HANA is more than just
fast reporting
SAP Services can help turn your mission
“im”possible into mission possible!
Three key takeaways
Christopher Curtis Global Vice President
Head of SAP HANA Services
F +1-610-661-7352
M +1-612-845-3730
© 2012 SAP AG. All rights reserved. 12
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