Search, Social & Now E-Commerce? Why Amazon Should Be Part of Your Advertising Strategy December, 2017
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Search, Social & Now E-Commerce?
Why Amazon Should Be Part of Your Advertising Strategy
December, 2017
Oren Stern, General Manager - E-Commerce Solutions
A New Era in E-Commerce
Online Advertising Is The New Storefront
A New Shopping Experience
Confidential and Proprietary Information
Discovery Across New Channels
Confidential and Proprietary Information
Search Ads
Social, Graphics & Visual Ads
Voice Activation
The Bigger Picture: E-Commerce Is The New Channel
Meeting Consumers At Intent and Engagement
The Amazon Opportunity What is Amazon?● A marketplace?● Retail and content company?● Digital ad powerhouse?
Amazon Fun Facts Food for thought: Amazon Earns more Digital Ad Revenue than some social ad destinations!
$3.19B 2019
Amazon Digital Ad Revenue expected in
2019
$1.65B 2017
Amazon Digital Ad Revenue expected in
2017
Source: Amazon Advertising, Reconsidering the Retail Platform, eMarketer, October 2017
72%Use Amazon
to research
information prior
to purchase
52%Look on
Amazon before
any other
online site
51%Check prices &
compare
products
Amazon Marketing Services
Amazon Marketing Services Ad Types:● Sponsored Ads● Headline Search Ads● Product DIsplay Ads
The Power of Amazon Marketing Services
Amazon Marketing Services only promotes ads and products it expects to be profitable.
The New Place For Product Research
The Opportunity For Advertisers
“The Greatest Reach of Any Online Retailer in the US”
183MAmazon’s Monthly
Unique Visitors
Source: Amazon Advertising, Reconsidering the Retail Platform, eMarketer, October 2017
At Kenshoo, We Orchestrate Advertising For The World’s Leading Media Platforms
Confidential and Proprietary Information
Intent Engagement
We Can Disrupt the Market Together
E-COMMERCE
INTERACTIONINTENT
Create, manage and optimize Amazon product campaigns with
ease, efficiency and scale with the full power of Kenshoo.
Using Kenshoo E-Commerce gives their team
3X time savings
A CASE STUDY
GOALS IN E-COMMERCE FOR CPG
+28% +13%
-32% -23%
ROI
• Drive increased brand awareness
• Optimize keywords & campaigns at scale
• Promote product sales
CVR
APPROACH
Kenshoo E-Commerce - Group by ASIN - 1,7,14 Day CVR Windows - Budget Pacing - Product Eligibility Insights
CPA CPC
Video & Visual DiscoveryThe Power Behind Search, Social
and now E-Commerce
Questions?
Thank You!
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