Major Trends Occurring @ the Intersection of Web Technology & Communications A University’s Response to These Trends Richard Sipe.

Major Trends Occurring @ the Intersection of

Web Technology & Communications

A University’s Response to These Trends

Richard SipeRichard Sipe

Online CommunicationsOnline Communications

Web Sites Version 1.0Functional & Corporate

DesignRelevant InformationCalendar & Event ListingsNews

Web Sites Version 1.0Functional & Corporate

DesignRelevant InformationCalendar & Event ListingsNews

Then

The good ‘ole days.



Email CommunicationsNewslettersPress ReleasesEvent Announcements

Email CommunicationsNewslettersPress ReleasesEvent Announcements

Then

Spam & Eggs anyone?


IM - Internet Messaging AOL & MSN


Caltech’s Shaindlin believes worrying about being “on message” is of no consequence if nobody is actually reading the message.

“Our site content won’t be of interest and won’t be trusted much longer if it has the organizational, corporate voice that it has today,”

Caltech’s Shaindlin believes worrying about being “on message” is of no consequence if nobody is actually reading the message.

“Our site content won’t be of interest and won’t be trusted much longer if it has the organizational, corporate voice that it has today,”

Today

If a tree falls in the woods ...


Web 2.0 Marketing SchoolsFear and Loathing in Web 2.0 - CASE Sept 2007 CURRENTS


Kevin Marks, a Google engineer and Technorati veteran, said that e-mail is a "strange legacy idea."

"E-mail has died away for a group of users. For the younger generation, they don't use e-mail," he said, talking about the young Web users who have started to abandon e-mail for Facebook messaging and mobile texting. "They see it as this noisy spam-filled thing that annoys them every day...they see it as how you talk to the university, how you talk to the bank."

Kevin Marks, a Google engineer and Technorati veteran, said that e-mail is a "strange legacy idea."

"E-mail has died away for a group of users. For the younger generation, they don't use e-mail," he said, talking about the young Web users who have started to abandon e-mail for Facebook messaging and mobile texting. "They see it as this noisy spam-filled thing that annoys them every day...they see it as how you talk to the university, how you talk to the bank."

Today

OUCH, University email “annoy(s) them”! Richard SipeRichard Sipe

“The future of Web apps will see the death of e-mail”Webware.com - Feb 2008


The Web Version 2.0CommunitiesContribution & CollaborationCommunication

The Web Version 2.0CommunitiesContribution & CollaborationCommunication

Today

It needs to look pretty & be multimedia too! Richard SipeRichard Sipe


Online CommunitiesWeb 2.0 is a Collection of

Communities Called “Social Networks”mySpace - 110 Million Users

Facebook - 60 Million Users

Linked-In - 4.2 Million Users

Online CommunitiesWeb 2.0 is a Collection of

Communities Called “Social Networks”mySpace - 110 Million Users

Facebook - 60 Million Users

Linked-In - 4.2 Million Users

Web 2.0

Friend me?


(51% 35 & Older)

(40% 35 & Older)

Professionals


Contribution & Collaboration User Generated Content

YouTube - 83.4 Million Videos

Wikipedia - 7 Million Articles

Flickr - 1.5 Million Users

Podcasts - Audience of 28 Million

Web ApplicationsGoogle Docs

Contribution & Collaboration User Generated Content

YouTube - 83.4 Million Videos

Wikipedia - 7 Million Articles

Flickr - 1.5 Million Users

Podcasts - Audience of 28 Million

Web ApplicationsGoogle Docs

Web 2.0

I’m an internet superstar!



Communication Web 2.0 is 2-Way Communication

Web 1.0 Was One-Way Communication Where Sites Talked to Their Users and NOT With Them

Users Now Expect to Be Part of the ConversationALL Web 2.0 Sites Have Communication as a

Central Theme

BlogsForums

Communication Web 2.0 is 2-Way Communication

Web 1.0 Was One-Way Communication Where Sites Talked to Their Users and NOT With Them

Users Now Expect to Be Part of the ConversationALL Web 2.0 Sites Have Communication as a

Central Theme

BlogsForums

Web 2.0

Is your opinion that my opinion matters?



The Technology of Web 2.0Most Web 2.0 Applications are Built on

Technologies that Existed During Web 1.0 It’s the Ideas Not the TechnologyFiber Optic = Bandwidth

The Technology of Web 2.0Most Web 2.0 Applications are Built on

Technologies that Existed During Web 1.0 It’s the Ideas Not the TechnologyFiber Optic = Bandwidth

Web 2.0

Databases, Javascript, HTML, Server Side Scripting, Animation, Graphics



The Web of the Future is Version 3.0

The Ubiquitous WebOnline Going OfflineUnified Data & IdentityFuture of Messaging

The Web of the Future is Version 3.0

The Ubiquitous WebOnline Going OfflineUnified Data & IdentityFuture of Messaging

Future

Did I miss Web 2.5.1?



The Ubiquitous WebUsers are no longer tethered to

their desktop computers to get online

Mobile Phones, Gaming Consoles, Thermostats, Digital Cameras, and Household Appliances All Have Web Browsers

The Ubiquitous WebUsers are no longer tethered to

their desktop computers to get online

Mobile Phones, Gaming Consoles, Thermostats, Digital Cameras, and Household Appliances All Have Web Browsers

Future

Search Google on your fridge.



Online Going OfflineNew Application Platforms Bring

Web Apps to the DesktopData Stored in Centralized Online

Repository & Synchronized Locally

Online Going OfflineNew Application Platforms Bring

Web Apps to the DesktopData Stored in Centralized Online

Repository & Synchronized Locally

Future

You’ve Got Spreadsheets!



Unified Data & IdentitySemantic Web & Cloud Computing

Unifying and integrating data with a framework to enable deductive reasoning

Customized & Personalized Experience That Suggests What You Are Looking For

OpenIDUniversal Login & Identity

Unified Data & IdentitySemantic Web & Cloud Computing

Unifying and integrating data with a framework to enable deductive reasoning

Customized & Personalized Experience That Suggests What You Are Looking For

OpenIDUniversal Login & Identity

Future

Deduce my password!



Future of MessagingConvergence of Mobile SMS &

Web MessagingTwitterPownce

Social Network MessagingMySpace & Facebook handle

more messages per day than Hotmail, Yahoo, and Google

Future of MessagingConvergence of Mobile SMS &

Web MessagingTwitterPownce

Social Network MessagingMySpace & Facebook handle

more messages per day than Hotmail, Yahoo, and Google

Future

txt me l8r k?



The Technology of Web 3.0New Frameworks For Web DataNew Web Application Platforms

Adobe Air, Google Gears, Mozilla Prism, Microsoft Live Mesh

Mobile & Connected DevicesHTML 5.0

The Technology of Web 3.0New Frameworks For Web DataNew Web Application Platforms

Adobe Air, Google Gears, Mozilla Prism, Microsoft Live Mesh

Mobile & Connected DevicesHTML 5.0

Web 3.0

With nifty shiny interfaces.



WEB 1.0WEB 1.0

Timeline

Where is PSU at on this timeline?

WEB 2.0WEB 2.0 WEB 3.0WEB 3.0

1994 - 2004 2004 - TODAY ~2010 ~2012



Higher Education is Playing Catch-Up

• Most Universities are on Web Version 1.5!• Resource & Environment Challenged• Diverse Audience• Varied Stakeholders

Higher Education is Playing Catch-Up

• Most Universities are on Web Version 1.5!• Resource & Environment Challenged• Diverse Audience• Varied Stakeholders

@ Universities

Sounds like a challenge!



Future of the Web @ Universities• Join the Conversation• Join the Community• Innovate

Future of the Web @ Universities• Join the Conversation• Join the Community• Innovate

Future @ Universities

The Future is NOW!



Be a Part of the Conversation The Conversation is Going On Without You Users are Posting Information About Your

Institution Across the Web. Do you know what they are saying?

Engage Your Users Through Discourse

Be a Part of the Conversation The Conversation is Going On Without You Users are Posting Information About Your

Institution Across the Web. Do you know what they are saying?

Engage Your Users Through Discourse


Don’t Be Afraid of Users



“Using Web 2.0 tools acknowledges that our audiences want to communicate with us and other like-minded individuals, says Loyola’s Drevs. ‘Blogs, video sharing, and online communities don’t change that; they simply change the medium by which that communication is delivered.’ ”

“Using Web 2.0 tools acknowledges that our audiences want to communicate with us and other like-minded individuals, says Loyola’s Drevs. ‘Blogs, video sharing, and online communities don’t change that; they simply change the medium by which that communication is delivered.’ ”


“Web 2.0 Marketing Schools Fear and Loathing in Web 2.0”CASE Sept 2007 CURRENTS!



Join The Community Become Active in the Social Networks Strengthen & Manage Your Brand Globally Be Where the Conversation is Taking Place Reach Your Users Where They Are At

Join The Community Become Active in the Social Networks Strengthen & Manage Your Brand Globally Be Where the Conversation is Taking Place Reach Your Users Where They Are At


Be a Friend to the World.



Innovate Engage Students and Professors Leverage User Created Content Be a Part of Building the Web of Tomorrow

Innovate Engage Students and Professors Leverage User Created Content Be a Part of Building the Web of Tomorrow


Change the World.



• Engage Our Audience• Results Results Results• Bits and Bytes are Better than

Paper!

• Engage Our Audience• Results Results Results• Bits and Bytes are Better than

Paper!

Why?

We can’t afford not to!

Mailings to : 24,00 Students + 107,000 Alumni + 3,400 Staff


PSU is an Engaged Institution Engagement describes the collaboration between Portland

State and its larger communities (local, regional, national, global) for the mutually beneficial exchange of knowledge and resources in a context of partnership and reciprocity. Through its engagement, Portland State creates and transmits knowledge with meaning and ensures relevant and authentic teaching and learning experiences.

PSU is an Engaged Institution Engagement describes the collaboration between Portland

State and its larger communities (local, regional, national, global) for the mutually beneficial exchange of knowledge and resources in a context of partnership and reciprocity. Through its engagement, Portland State creates and transmits knowledge with meaning and ensures relevant and authentic teaching and learning experiences.


Lets Be a Part of the Online “Mutually Beneficial Exchange of Knowledge”



“What's exciting is that people are building new social systems, new systems of review, new systems of governance. My hope is that those will produce... new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet.”

“What's exciting is that people are building new social systems, new systems of review, new systems of governance. My hope is that those will produce... new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet.”


Sir Tim Berners-Lee

Developed the web while at the physics lab Cern.



"As new devices… are released that make content almost as easy to access and view on a mobile as on a computer, the demand for mobile content will continue to grow. This is more than merely an expectation to provide content: this is an opportunity for higher education to reach its constituents wherever they may be."

"As new devices… are released that make content almost as easy to access and view on a mobile as on a computer, the demand for mobile content will continue to grow. This is more than merely an expectation to provide content: this is an opportunity for higher education to reach its constituents wherever they may be."

@ Universities

The 2008 Horizon Report


Anyone who has a computer knows that Web 2.0 has made a huge impact on the world. That impact is very noticeable on college campuses, and Oral Roberts University is no exception.

People interested in ORU are no longer just looking at our Web site. They are cruising Wikipedia, Facebook, and blog sites to see what candid information is out there. ORU, like every other school has information posted all over the Web by a variety of individuals. Even though prospective students are most likely to research us, this user-generated content could potentially impact our alumni, donors, community members, and many others.

Students who are active participants of some of these sites are representing the university, though not officially. We have students who love to keep up their Facebook profile and post videos on You Tube. One student told me, "I know lots of people who have come to ORU because of my You Tube page." I believe him.

The big downfall in using third-party social networking sites for official university communications is that you have no control over what advertising is on the site and you have little control over the features. We saw the usefulness of social networking, but did not want the potential baggage that came along with it, so ORU decided to create its own in-house social network.

Anyone who has a computer knows that Web 2.0 has made a huge impact on the world. That impact is very noticeable on college campuses, and Oral Roberts University is no exception.

People interested in ORU are no longer just looking at our Web site. They are cruising Wikipedia, Facebook, and blog sites to see what candid information is out there. ORU, like every other school has information posted all over the Web by a variety of individuals. Even though prospective students are most likely to research us, this user-generated content could potentially impact our alumni, donors, community members, and many others.

Students who are active participants of some of these sites are representing the university, though not officially. We have students who love to keep up their Facebook profile and post videos on You Tube. One student told me, "I know lots of people who have come to ORU because of my You Tube page." I believe him.

The big downfall in using third-party social networking sites for official university communications is that you have no control over what advertising is on the site and you have little control over the features. We saw the usefulness of social networking, but did not want the potential baggage that came along with it, so ORU decided to create its own in-house social network.

@ Universities

Web 2.0 Oral Roberts University (OK) by Jeremy Burton, Director of Public Relations


Whaley thinks that instead of worrying about the “what ifs,” advancement professionals should focus on the many positives that can result from social media, primarily direct contact with a multitude of stakeholders, including students, prospective students, parents, potential donors, industry, and the media. “In the past, producing content was the name of the game for PR professionals,” Whaley says. “We operated in the top-down mode of message generation.” The bottom line, she says, is that social media and Web 2.0 have changed the rules, and “we in public relations need to adjust our ‘control’ expectations as well.”

Using Web 2.0 tools acknowledges that our audiences want to communicate with us and other like-minded individuals, says Loyola’s Drevs. “Blogs, video sharing, and online communities don’t change that; they simply change the medium by which that communication is delivered.”

Whaley thinks that instead of worrying about the “what ifs,” advancement professionals should focus on the many positives that can result from social media, primarily direct contact with a multitude of stakeholders, including students, prospective students, parents, potential donors, industry, and the media. “In the past, producing content was the name of the game for PR professionals,” Whaley says. “We operated in the top-down mode of message generation.” The bottom line, she says, is that social media and Web 2.0 have changed the rules, and “we in public relations need to adjust our ‘control’ expectations as well.”

Using Web 2.0 tools acknowledges that our audiences want to communicate with us and other like-minded individuals, says Loyola’s Drevs. “Blogs, video sharing, and online communities don’t change that; they simply change the medium by which that communication is delivered.”

@ Universities



If you’re on the fence about allowing for user- generated content in your advancement mix, ask yourself if you would consider 3,700 new active members of an affinity group within two months a success. How about if 600 of those members were young alumni who had rarely, if ever, interacted with the alumni office before, but were now doing so on a weekly basis? Elon University in North Carolina has seen these results with the homegrown social networking site E-Squared, the Elon Town Square. Daniel J. Anderson, assistant vice president and director of university relations, says in terms of alumni and parent relations and instilling young alumni loyalty, the connections and conversations that take place on E-Squared would never have occurred without this new technology. “The interactions are magical,” he says, “and we have already met our goal of reconnecting alumni with their alma mater.”

Like interactive class notes, regional alumni chapters, and affinity groups all rolled into one, E-Squared allows alumni to connect with classmates and professors, share news and accomplishments in their personal profiles, and organize alumni groups and events. The same is true for students and parents as well. “A powerful feature of E-Squared,” Anderson says, is that it “begins to build connections between alumni and current students.” The alumni relations and career services staffs often spend countless hours trying to make student-alumni connections happen. E-Squared has the potential to generate such connections not only seamlessly but in a much more personal and direct way.

If you’re on the fence about allowing for user- generated content in your advancement mix, ask yourself if you would consider 3,700 new active members of an affinity group within two months a success. How about if 600 of those members were young alumni who had rarely, if ever, interacted with the alumni office before, but were now doing so on a weekly basis? Elon University in North Carolina has seen these results with the homegrown social networking site E-Squared, the Elon Town Square. Daniel J. Anderson, assistant vice president and director of university relations, says in terms of alumni and parent relations and instilling young alumni loyalty, the connections and conversations that take place on E-Squared would never have occurred without this new technology. “The interactions are magical,” he says, “and we have already met our goal of reconnecting alumni with their alma mater.”

Like interactive class notes, regional alumni chapters, and affinity groups all rolled into one, E-Squared allows alumni to connect with classmates and professors, share news and accomplishments in their personal profiles, and organize alumni groups and events. The same is true for students and parents as well. “A powerful feature of E-Squared,” Anderson says, is that it “begins to build connections between alumni and current students.” The alumni relations and career services staffs often spend countless hours trying to make student-alumni connections happen. E-Squared has the potential to generate such connections not only seamlessly but in a much more personal and direct way.

@ Universities



More @ my Blog - richandstephsipe.com rich_sipe @ del.icio.us - My Bookmarks richsipe @ gmail.com - My Email richsipe @ flickr - My Photos richsipe @ YouTube - My Videos richsipe @ twitter - My Jabbering rich_sipe @ hotmail.com - My IM

More @ my Blog - richandstephsipe.com rich_sipe @ del.icio.us - My Bookmarks richsipe @ gmail.com - My Email richsipe @ flickr - My Photos richsipe @ YouTube - My Videos richsipe @ twitter - My Jabbering rich_sipe @ hotmail.com - My IM

Continue the Conversation


Major Trends Occurring @ the Intersection of Web Technology & Communications A University’s Response to These Trends Richard Sipe.

Documents

bandwidth web

conversationall web

young web users

richard sipe51

richard sipeweb

death of email

dont use email

group of users