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    “A STUDY ON LOANS AND DEPOSITS IN CHERPALCHERY

    SERVICE CO-OPERATIVE BANK LIMITED,

    CHERPALCHERY” 

    MAJOR PROJECT REPORT

    Submitted to

    UNIVERSITY OF CALICUT

    In partial fulfillment of the requirement for the award of degree ofMASTER OF BUSINESS ADMINISTRATION (MBA)

    Submitted by

    AKHIL K

    4th semester MBA

    (REG. NO. LCANMBA 013)

    Under the guidance of

    Dr. JESSY GEORGE

    ASSOCIATE PROFESSOR

    LEAD COLLEGE OF MANAGEMENT

    (Affiliated to University of Calicut)Dhoni, Palakkad

    JUNE 2015

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    DECLARATION

    I Akhil. K, hereby declare that this dissertation entitled “A STUDY ON LOANS AND

    DEPOSITS IN CHERPALCHERY SERVICE CO-OPERATIVE BANK LIMITED,

    CHERPALCHERY” submitted in partial Fulfillment of Master in Business Administration of

    Calicut University is a record of independent research work carried out by me under the guidance

    of Dr. Jessy George, Associate Professor, Lead College of Management, Dhoni, Palakkad.

    I also declare that this dissertation is a result of my own effort and has not been submitted earlier

    for the award of any degree/diploma from Calicut University or any other university.

    Date: AKHIL.K

    Place: Palakkad Reg No: LCANMBA013 

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    ACKNOWLEDGEMENT

    This project work would not have been completed without expressing hearted gratitude

    to all of them.

    I wish to express my deep sense of gratitude to Dr. Jessy George, Associate Professor

    at LEAD COLLEGE OF MANAGEMENT for her kind support, advice and encouragement from

    the beginning of the project work till the completion of the project report and she has been very

    co-operative and without her valuable advices and suggestions this report would not have been

    successful.

    My most sincere thanks to Mr. Muraleedaran, Secretary of Cherpalchery Service Co-

    operative Bank, Palakkad, for their kind hearted co-operation, direction and assistance in spite of

    their busy schedule which has helped me a lot in completing this report successfully.

    My hearty thanks to our director Dr. K.V UNNINARAYANAN and all teaching and

    non-teaching staffs for providing me with all the facilities in completing this report.

    Finally, I am highly grateful to my beloved Parents, Friends and foremost, thanks to

    God for helping me in successfully completing the project work and throughout my life.

    AKHIL.K

    LCANMBA013 

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    CONTENT

    CHAPTER TITLE PAGE NO

    1 1.1 INTRODUCTION

    1.2 INDUSTRY PROFILE

    1.3 COMPANY PROFILE

    1.4 STATEMENT OF THE PROBLEM

    1.5 OBJECTIVES OF THE STUDY

    1.6 RESEARCH METHODOLOGY

    1.6.1 RESEARCH DESIGN

    1.6.2 SOURCE OF DATA

    1.6.3 TOOLS AND TECHNIQUES USED FOR DATA

    ANALYSIS

    1.7 SCOPE OF THE STUDY

    1.8 LIMITATION OF THE STUDY 

    1

    2-10

    11-21

    21

    21

    21

    21

    22

    22

    22

    22

    2 LITERATURE REVIEW AND THEORETICALFRAME WORK

    23-36

    3 DATA ANALYSIS AND INTERPRETATION 37-80

    4 4.1 SUMMARY

    4.2 FINDINGS

    4.3 SUGGESTIONS

    4.4 CONCLUSION

    81

    82-86

    86

    87-88

    BIBLIOGRAPHY

    APPENDIX 

    89-92

    93-102

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    LIST OF TABLES

    TABLE NO. PARTICULARS PAGE NO.

    3.1 CREDIT DEPOSIT RATIO 40

    3.2 TOTAL LOANS TO TOTAL ASSET RATIO 41

    3.3 TOTAL BORROWINGS TO TOTAL DEPOSITS

    RATIO

    42

    3.4 LIQUID ASSETS TO DEMAND AND TIME

    LIABILITIES RATIO

    43

    3.5 DEPOSITS TO WORKING CAPITAL RATIO 44

    3.6 TOTAL LOANS TO WORKING CAPITAL RATIO 45

    3.7 DEMAND DEPOSIT TO TERM DEPOSIT RATIO 46

    3.8 CASH DEPOSIT RATIO 47

    3.9 COMPOSITION OF TOTAL LOAN 48

    3.10 COMPOSITION OF SHORT TERM LOAN 49

    3.11 COMPOSITION OF MEDIUM TERM LOAN 50

    3.12 COMPOSITION OF ORDINARY TERM LOAN 51

    3.13 TREND ANALYSIS OF TOTAL LOANS

    DISBURSED BY CSCB

    52

    3.14 TREND ANALYSIS OF SHORT TERM LOANS 53

    3.15 TREND ANALYSIS OF MEDIUM TERM LOANS 54

    3.16 TREND ANALYSIS OF ORDINARY LOANS 55

    3.17 TREND ANALYSIS OF GOLD LOAN 56

    3.18 TREND ANALYSIS OF KISSAN CREDIT CARD 57

    3.19 TREND ANALYSIS OF INTEREST FREE PADDY

    LOAN

    58

    3.20 TREND ANALYSIS OF KUDUMBASREE

    AGRICULTURE LOAN

    59

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    3.21 TREND ANALYSIS OF KUDUMBASREE BUSINESS

    LOAN

    60

    3.22 TREND ANALYSIS OF BUSINESS LOAN 61

    3.23 TREND ANALYSIS OF OTHER LOAN 62

    3.24 TREND ANALYSIS OF PDCB NAMT 63

    3.25 TREND ANALYSIS OF NAMT 64

    3.26 TREND ANALYSIS OF CASH CREDIT LOAN 65

    3.27 TREND ANALYSIS OF DEPOSIT LOAN 66

    3.28 COMPOSITION OF DEPOSITS 67

    3.29 TREND ANALYSIS OF TOTAL DEPOSITS 68

    3.30 TREND ANALYSIS OF FIXED DEPOSIT 69

    3.31 TREND ANALYSIS OF SAVINGS DEPOSIT 70

    3.32 TREND ANALYSIS OF CURRENT DEPOSIT 71

    3.33 TREND ANALYSIS OF RECCURING DEPOSIT 72

    3.34 TREND ANALYSIS OF SEASON DEPOSIT 73

    3.35 TREND ANALYSIS OF ATHULYA DEPOSIT 74

    3.36 COMPARATIVE ANALYSIS OF LOANS AND

    DEPOSIT IN THE YEAR 2009-10

    75

    3.37 COMPARATIVE ANALYSIS OF LOANS AND

    DEPOSIT IN THE YEAR 2010-11

    76

    3.38 COMPARATIVE ANALYSIS OF LOANS AND

    DEPOSIT IN THE YEAR 2011-12

    77

    3.39 COMPARATIVE ANALYSIS OF LOANS AND

    DEPOSIT IN THE YEAR 2012-13

    78

    3.40 COMPARATIVE ANALYSIS OF LOANS ANDDEPOSIT IN THE YEAR 2013-14

    79

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    LIST OF CHARTS

    CHART NO. PARTICULARS PAGE NO.

    3.1 CREDIT DEPOSIT RATIO3.2 TOTAL LOANS TO TOTAL ASSET RATIO 40

    3.3 TOTAL BORROWINGS TO TOTAL DEPOSITS

    RATIO

    41

    3.4 LIQUID ASSETS TO DEMAND AND TIME

    LIABILITIES RATIO

    42

    3.5 DEPOSITS TO WORKING CAPITAL RATIO 43

    3.6 TOTAL LOANS TO WORKING CAPITAL RATIO 44

    3.7 DEMAND DEPOSIT TO TERM DEPOSIT RATIO 45

    3.8 CASH DEPOSIT RATIO 46

    3.13 TREND ANALYSIS OF TOTAL LOANS

    DISBURSED BY CSCB

    52

    3.14 TREND ANALYSIS OF SHORT TERM LOANS 53

    3.15 TREND ANALYSIS OF MEDIUM TERM LOANS 54

    3.16 TREND ANALYSIS OF ORDINARY LOANS 55

    3.17 TREND ANALYSIS OF GOLD LOAN 56

    3.18 TREND ANALYSIS OF KISSAN CREDIT CARD 57

    3.19 TREND ANALYSIS OF INTEREST FREE PADDY

    LOAN

    58

    3.20 TREND ANALYSIS OF KUDUMBASREE

    AGRICULTURE LOAN

    59

    3.21 TREND ANALYSIS OF KUDUMBASREE BUSINESSLOAN

    60

    3.22 TREND ANALYSIS OF BUSINESS LOAN 61

    3.23 TREND ANALYSIS OF OTHER LOAN 62

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    3.24 TREND ANALYSIS OF PDCB NAMT 63

    3.25 TREND ANALYSIS OF NAMT 64

    3.26 TREND ANALYSIS OF CASH CREDIT LOAN 65

    3.27 TREND ANALYSIS OF DEPOSIT LOAN 66

    3.29 TREND ANALYSIS OF TOTAL DEPOSITS 68

    3.30 TREND ANALYSIS OF FIXED DEPOSIT 69

    3.31 TREND ANALYSIS OF SAVINGS DEPOSIT 70

    3.32 TREND ANALYSIS OF CURRENT DEPOSIT 71

    3.33 TREND ANALYSIS OF RECCURING DEPOSIT 72

    3.34 TREND ANALYSIS OF SEASON DEPOSIT 73

    3.35 TREND ANALYSIS OF ATHULYA DEPOSIT 74

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    CHAPTER 1

    INTRODUCTION

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    1.1 INTRODUCTION

    The project entitled “A Study on Loans and Deposit in Cherpalchery Service Co-operative

    Bank Ltd (CSCB), Cherpalchery” is focusing on the study  of loans and deposits in

    Cherpalchery Service Co-operative Bank Ltd. The areas of operation of the bank is confined

    to the village of Karalmanna, Vellinezhy, Veeramangalam and Trikkaderi and also extending

     better services to its members as well as to its customers. The bank was registered as a Co-

    operative Society under Act VI Of 1932 (Madras Co-operative Society Act 1932) on 20th

     November-1967. The promoters of the society were mainly agriculturists and business people.

    The term ‘loan’ may be regarded as ‘credit’ granted where the money is disbursed and its

    recovery is made on a later date. It is the debt for the borrower. While granting loans, credit

    is given for a definite purpose and for a predetermined period. Interest is charged on the loan

    at an agreed rate and intervals of payment. Bank deposits are made to deposit accounts at a

     banking institution, such as savings accounts, checking accounts and money market accounts.

    The account holder has the right to withdraw any deposited funds, as set forth in the terms and

    conditions of the account. One of the primary functions of the bank is ‘lending’ through

    lending banks meet their objective of making profits. The deposits collected from the public

    cannot be kept idle. It has to be utilized in order to derive benefits out of it. The bank collects

    deposits with the objective of lending and makes profit out of the interest received and paid.

    In this project the researcher will be focusing on the deposits (fixed deposit, saving deposit,

    current deposits, athulya deposit, recurring deposits and season deposit) and loans (short term

    loan, medium term loan, ordinary loan and gold loan) of CSCB. Partly descriptive and partly

    analytical research design will be used to achieve the objectives of the study. The study is

    entirely based on the secondary data. The study is based on past five year financial data

    collected from loans and deposit schedule issued by the Cherpalchery Service Co-operative

    Bank Ltd.

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    1.2  INDUSTRIAL PROFILE

    HISTORY OF CO-OPERATIVE BANKS IN INDIA

    The History of Banking begins with the first prototype banks of merchants of the ancient

    world, which made grain loans to farmers and traders who carried goods between cities. This

     began around 2000 BC Assyria and Babylonia. Later, in ancient Greece and during the Roman

    Empire, lenders based in temples made loans and added two important innovations they

    accepted deposits and changed money. Archaeology from this period in ancient China and

    India also shows evidence of money lending activity.

    Banking, in the modern sense of the word, can be traced to medieval and early Renaissance

    Italy, to the rich cities in the north such as Florence, Venice and Genoa. The Bardi and Peruzzi

    families dominated banking in 14th century Florence, established branches in many parts of

    Europe. Perhaps the most famous Italian Bank was the Medici bank, established by Giovanni

    Medici in 1397. The development of banking spread from northern Italy through Europe and

    a number of important innovations took place in Amsterdam during the Dutch in the 16 th 

    century and in London in the 17th century. During the 20th century developments in the field

    of telecommunications and computing caused major changes to banks operations and let banks

    to dramatically increase in size and geographic spread.

    Definition of Co-operative bank

    Devine defines a Co-operative Bank as, ”a mutual society formed composed and governed

     by the working people themselves for encouraging regular savings and granting small loans

    on easy terms of interest and repayment” 

    FEATURES OF CO-OPERATIVE BANK

      They are organized and managed on the principles of Co-operation-‘self -help and

    mutual help’. 

      They function on “no profit no loss” basis. 

      Co-operative Bank performs all main banking functions of deposit mobilization,

    supply of credit and provisions of remittance facilities.

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      Co-operative Bank does banking business mainly in the agricultural and rural

    sector.

      Co-operative Banks belongs to money market as well as capital market.

      The sources of their funds are:

    o  Central and State Government.

    o  The RBI and NABARD.

    o  Other Co-operative Institution.

    o  Ownership funds.

    o  Deposits and debenture issues.

      Co-operative Banks have federal structure of three tier linkage.

      Some Co-operative Banks are Scheduled Banks and while other non-Scheduled

    Banks.

      Co-operative Banks accept current saving and fixed or time deposits from

    individuals and institution.

    PRINCIPLES OF CO-OPERATIVE BANK

    The basic principles followed by cooperative banks are as follows

      Voluntary and open membership

     

    Democratic member control

      Self-help through mutual help

      Member economic participation

      Autonomy and independence

       principle of unity

      Education, training and information

      Concern for community development

    STRUCTURE OF CO-OPERATIVE BANKS IN INDIA

    India’s co-operative banking structure consists of two main segments, viz., agricultural and

    non-agricultural credit. There are two separate structures in the case of agricultural credit: -

    One for short and medium term credit and the other for long term credit. The co-operative

    credit structure for short and medium terms it’s a three tier one with primary agricultural credit

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    societies at the base level, the central co-operative bank at the district level and state co-

    operative bank at the apex level.

    Over and above these institutions, grain banks are actively functioning as primary societies in

    certain states. Though the organization of central and state co-operative banks was mainly forthe benefit of the agricultural credit sector, they serve non-agricultural societies too.

    CO-OPERATIVE BANKS IN INDIA

    The co-operative banks are small-sized units which operate both in urban and non-urban

    centers. They finance small borrowers in industrial and trade sectors besides professional and

    salary classes. Regulated by the Reserve Bank of India, they are governed by the Banking

    Regulations Act 1949 and banking laws (co-operative societies) act, 1965. The co-operative

     banking structure in India is divided into following 5 components:

    1.  Primary Co-operative Credit Society

    The primary co-operative credit society is an association of borrowers and non-borrowers

    residing in a particular locality. The funds of the society are derived from the share capital

    and deposits of members and loans from central co-operative banks. The borrowing powers

    of the members as well as of the society are fixed. The loans are given to members for the

     purchase of cattle, fodder, fertilizers, pesticides, etc.

    Example :- The Federation of Andhra Pradesh Cooperative Urban Banks & Credit Societies

    Ltd, All India Dr. Babasaheb Ambedkar Cooperative Banks and Credit Societies Federation

    Ltd., Nashik, Coop. Banks and Credit Societies Ltd., Nasik, Maharashtra etc.

    2.  Central co-operative banks

    These are the federations of primary credit societies in a district and are of two types- those

    having a membership of primary societies only and those having a membership of societies

    as well as individuals. The funds of the bank consist of share capital, deposits, loans and

    overdrafts from state co-operative banks and joint stocks. These banks provide finance to

    member societies within the limits of the borrowing capacity of societies. They also conduct

    all the business of a joint stock bank.

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    Example: - The Adilabad District Central Co-operative Bank Ltd,. The Anantapur District

    Central Co-operative Bank Ltd., Nalgaonda District Co-operative Central Bank Ltd. etc.

    3.  State co-operative banks

    The state co-operative bank is a federation of central co-operative bank and acts as a watchdog

    of the co-operative banking structure in the state. Its funds are obtained from share capital,

    deposits, loans and overdrafts from the Reserve Bank of India. The state co- operative banks

    lend money to central co-operative banks and primary societies and not directly to the farmers.

    Example: - The Andaman and Nicobar State Co-operative Bank Ltd., The Arunachal Pradesh

    State Co-operative Apex Bank Ltd., Kerala State Co-Operative Bank Ltd. etc.

    4.  Land development banks

    The Land development banks are organized in 3 tiers namely; state, central, and primary level

    and they meet the long term credit requirements of the farmers for developmental purposes.

    The state land development banks oversee, the primary land development banks situated in

    the districts and tehsil areas in the state. They are governed both by the state government and

    Reserve Bank of India. Recently, the supervision of land development banks has been

    assumed by National Bank for Agriculture and Rural development (NABARD). The sources

    of funds for these banks are the debentures subscribed by both central and state government.

    These banks do not accept deposits from the general public.

    5.  Urban Co-operative Banks

    Definition of Urban Co-Operative Banks

    The term Urban Co-operative Banks (UCBs), though not formally defined, refers to primary

    co-operative banks located in urban and semi-urban areas. These banks, till 1996, were

    allowed to lend money only for non-agricultural purposes. This distinction does not hold

    today. These banks were traditionally centered on communities, localities, work place groups.

    They essentially lend to small borrowers and businesses. Today, their scope of operations has

    widened considerably.

    The origins of the urban co-operative banking movement in India can be traced to the close

    of nineteenth century. Inspired by the success of the experiments related to the co- operative

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    movement in Britain and the co-operative credit movement in Germany, such societies were

    set up in India. Co-operative societies are based on the principles of cooperation, mutual help,

    democratic decision making, and open membership. Co- operatives represented a new and

    alternative approach to organization as against proprietary firms, partnership firms, and joint

    stock companies which represent the dominant form of commercial organization. They mainly

    rely upon deposits from members and non-members and in case of need, they get finance from

    either the district central co-operative bank to which they are affiliated or from the apex co-

    operative bank if they work in big cities where the apex bank has its Head Office. They

     provide credit to small scale industrialists, salaried employees, and other urban and semi-

    urban residents.

    Example: - Mehsana Urban Co-Op Bank, Goa Urban Co-operative Bank, Karad Urban Co-

    operative Bank, Nagar Urban Co-operative Bank etc. 

    6.  Rural Co-operative Banks

    Rural Cooperative Banking and Credit Institutions play an important role in meeting the

    growing credit needs of rural India. The volume of credit flowing through these institutions

    has increased. The performance of these institutions, however (apparent in the share of total

    institutional credit and the indicators of their financial health), has been less than satisfactory

    and is deteriorating rapidly. Of late, a number of Committees have gone into the reasons for

    this situation and suggested remedial measures, but there has been little progress in

    implementing their recommendations.

    The rural cooperatives are further divided into short-term and long-term structures. The short-

    term cooperative banks are three tiered operating in different states. These are-

    1.  State Cooperative Banks- They operate at the apex level in states

    2.  District Central Cooperative Banks-They operate at the district levels

    3. 

    Primary Agricultural Credit Societies-They operate at the village or grass-root level.

    Likewise, the long-term structures are further divided into –  

    1.  State Cooperative Agriculture and Rural Development Banks (SCARDS) - These

    operate at state-level.

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    2.  Primary Cooperative Agriculture and Rural Development Banks (PCARDBS)-They

    operate at district/block level.

    The rural banking cooperatives have a complex monitoring structure as they have a dual

    control which has led to many problems. A Forum called State Level Task Force on

    Cooperative Urban Banks (TAFCUB) has been set-up to look into issues related to duality in

    control.

    1.  All banking activities are regulated by a shared arrangement between RBI and

     NABARD.

    2.  All management and registration activities are managed by RCS.

    CO-OPERATIVE BANKS IN KERALA

    AGRICULTURE CREDIT SOCIETIES

    1.  Primary Credit Societies

    The organization of primary agricultural credit societies dates back to 1904 when the Indian

    Co-operative society’s Act was passed. These societies were formed to provide cheap credit

    to the agriculturists with a view to make them free from the clutches of moneylenders. The

     primary agricultural credit society is the foundation stone on which the whole co-operative

    edifice is built. These societies were intended to promote the economic interests of its

    members especially, the poor in accordance with co-operative principles. It has to achieve its

    aim by promoting savings among members, providing loans, supplying agricultural

    implements and certain essential domestic requirements and arranging for the marketing of

    their agricultural products. These societies are also called Rural Banks. As on March 2006,

    there were 1587 primary agricultural credit societies in Kerala out of which 1565 are

    functional, 22 are dormant and 26 are under liquidation. Out of 1565 functional PACS 828

    societies were on loss and 721 were on profit.

    Example: - The Neyyattinkara Primary Co-operative Agrl. Devp. Bank Ltd Neyyattinkara,

    Thiruvananthapuram, Thonnakkal Agricultural Credit Co-operative Society Ltd, Thonnakkal,

    Thiruvananthapuram etc.

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    2.  Central Co-operative Banks

    The Central Co-operative banks were set up as a link between Primary Co-operative Societies

    and the State Co-operative Bank. For providing medium term agricultural credit, the Central

    Co-operative Bank plays a vital role. All India Rural Credit Survey Committee recommended

    that there should be only one Central Bank in a district, so it is also called District Co-operative

    Banks (DCB).At the end of March 2005 there were 365 Central Co-operative Banks in India

    whereas in Kerala there were 14 Central Co-operatives Banks.16 Membership of a Central

    Co-operative Bank generally consists of primary co-operative credit societies and other types

    of primary societies working in the area of its operation. The government may also become

    member of a Central Co-operative Bank by taking shares.

    Example: - Alappuzha District Co-operative Central Bank Ltd., Ernakulam District Co-

    operative Central Bank Ltd., Malappuram District Co-operative Central Bank Ltd., Palakkad

    District Co-operative Central Bank Ltd., etc.

    3.  State Co-operative Bank

    The State Co-operative Bank stand at the top of the co-operative credit structure in the state.

    It is an apex co-operative society. The State Co-operative Bank is expected to co-ordinate and

    control the working of the District Co- operative Banks in the state. It is a financing bank of

    the Central co-operative Banks in the state and stands for the overall development of the co-

    operative credit movement in the state. The state co-operative bank is a connecting link

     between NABARD and the co-operative credit institutions in the state. It is also a connecting

    link between the state government and the co-operative credit movement.

    At the end of March 2005 there were 31 State Co-operative Banks in India 17. In kerala, this

     bank was originally registered as ‘Trivandrum Central Co- operative Bank’ in 1915 under the

    Travancore Central Co-operative Societies Act 1914.It was converted in to Kerala State co-

    operative Bank and functions as the Apex Bank with effect from 1’st January 1956.The

    membership of a state Co- operative Bank is open to all Central Co-operative Banks, and State

    Government. State level co-operative federations may also be admitted as members.

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    4.  Primary Co-operative Agricultural and Rural Development Banks. (PCARDB)

    (Land Development Banks)

    A Primary Agricultural and Rural Development Bank is a co-operative institution advancing

    long term loans to the agriculturists who were members, on the security of landed assets.

    Before 1963 they were known as Land mortgage banks. It has a two-tier structure - Primary

    Land Development Banks in each subdivision and State Co-operative Land Development

    Bank at the State level. In Kerala, they are called Primary Co-operative Agricultural and Rural

    Development Bank (PCARDB) and State Co-operative Agricultural and Rural Development

    Bank (SCARDB) respectively.

    In Kerala, there are 46 Primary Agricultural and Rural Development Banks at the end March

    2005. The duration of long term loan is usually 5 to 15 years. The long term loans are granted

    for making permanent improvement of land. The purpose of long term loans includes

    reclamation of land, purchase of agricultural machinery etc.

    5.  Kerala State Co-operative Agricultural and Rural Development Bank (SCARDB).

    (Central Land Development Bank)

    The Kerala State Co-operative Agricultural and Rural Development Bank is a federation of

    agricultural development banks in the state. It is an Apex Bank and also the financing bank of

    the Primary Development Banks. The main aim of the bank is to raise long term funds by the

    issue of debentures and to finance Primary Agricultural Development Banks affiliated to it

    .The policy of the government is to establish one State Agricultural Development Bank for

    every state. The area of operation of the bank extends to the whole of the state. The

    membership of the bank is open to all Primary Agricultural Development Banks in the state.

    Apart from these, the State Government and the Kerala State Electricity Board have also

     become members in the bank.

    NON-AGRICULTURAL CREDIT SOCIETIES

    Credit is needed not only by rural agriculturists, but also by all urban poor also. They may be

    labourers or workers having fixed income. For meeting their financial requirements, Co-

    operative Non-agricultural Credit Societies are formed. Co-operative Urban Banks and

    Employee’s Credit Societies come under non- agricultural credit societies.

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    1.  Urban Co-operative Banks

    Urban Co-operative Banks are primary credit societies working in the urban areas. Non-

    agriculturists such as small merchants, traders, artisans, wage earners and professionals are

    admitted as members. An Urban Bank provides short term and medium term loans to its

    members for non-agricultural purposes. They also accept deposits of various types and work

    in the style of commercial banks. The Reserve Bank has the right to inspect and supervise

    these banks as they come under the purview of the Banking Regulation Act of 1949. The

    area of operation of an Urban Bank will be specified in the bye-laws of the bank. Usually the

    area is restricted to a town, municipality, corporation or Taluk.

    Example: - Adoor co-operative urban bank ltd., Calicut co-operative urban bank ltd.,

    Cherpalcheri co-operative urban bank ltd, Guruvayur co-operative urban bank ltd., Urban co-

    op. bank ltd. no.1758, Perintalmanna. Etc.

    2.  Employee’s Co-operative Credit Societies

    Employee’s Co-operative Credit Societies also belong to the category of non- agricultural

    credit societies. They are organized among the salaried employees of government departments

    and semi-government institutions. Separate employee’s credit societies are organized for

    separate categories of workers. Thus, there are credit societies for railway workers, post and

    telegram employees, bank employees, teachers, and so on. The main object of such societies

    is to promote thrift and savings among employees and to provide credit to the members. The

    loans advanced to the members are deducted from their monthly salary. Hence there is no

     problem of over dues in these type societies. Most of the employee’s credit societies are

    financially sound and well managed. They are able to raise sizeable amount of deposits from

    the members and non-members.

    Example: - Accountant General Office Employees Co-operative Credit Society Ltd No. T 291,

    Thiruvananthapuram, PWD Irrigation Dept. Employees Co-operative Society Ltd No. T 638,

    Thiruvananthapuram, Ph: 325529, The Trivandrum District Co-operative Bank Employees

    Co-operative Society Ltd No. T 327, Thiruvananthapuram. Etc.

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    1.3 COMPANY POFILE

    The Cherpalchery service Co-operative Bank Ltd.P.No.589 was registered as a Co-operative

    Society under Act VI Of 1932 (Madras Co-operative Society Act 1932) on 20th November-

    1967.Its address shall be Cherpalchery post in the taluk of Ottapalam in the Palakkad district.

    The promoters of the society were mainly agriculturists and business people. The bank has

    made substantial contribution in the socio-economic development of its members. Almost all

    the sections of the bank are now computerized and have core banking facilities.

    The bank will start in 1945, in the form of PCC society (Producers Cum Consumers Co-

    operative Society) the work of PCC society is collecting paddy from farmers and agents and

    sells to consumers. In 1956 the PCC society is changed in the form bank with two persons.

    The first secretary was the Late Kizhapattu Rajagopalamenoen, first president was the Late

    Panangat Kumaramenon. The bank has also opened branches within its areas of operations

    for extending better services to its members, when its activities get enlarged with the sanction

    of the co-operative registrar. This bank has really made substantial contribution in the socio-

    economic development of its members. Almost all the sections of the bank are now

    computerized.

    The bank is situated very near to the Cherpalchery bus stand. It is housed in its own

    double stored building. It has a moderately furnished sitting room which is great relief to the

    customers. The bank has continuously been working profitably for the last 42 years. The

    meritorious work and commendable service performed in the past made it possible for the

     bank to win a most prestigious national award for the year 2004.

    Management

    General body is the ultimate authority and elects the board of directors consisting 13 members

    of which on seat is reserved for SC/ST and one for women.

    Authorised share capital

    Authorised share capital of the bank is Rs. 107, 76, 23,932.16

    A class members:-23329

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    B class members:-95035

    Here A class includes the members and shareholders of the bank. B class includes government

    and nominal members of the bank.

    Objectives of the bank

    1.  To improve the breeds of the domestic animals breeding bulls, breeding go puts, breeding

    cows.

    2.  To do everything for implementing in part or in full any or all the above projects.

    3.  To borrow funds from members or others to be utilised for giving loans to members for

    useful purpose.

    4.  To procure and the supply agricultural requirements like seeds, manure, implements and

    cattle feed etc.

    5.  To arrange for the sale of agricultural products of members to the best advantage.

    6.  To own or hire processing planed like rice hullers, flow milks, oil crushers, decanters, gins

    etc. And improved machinery like tractors, mechanized plough etc., for the benefit of the

    members.

    7. 

    To undertake collection of bills cheques on behalf of members and to discount cheques

    and bills of approved members subject to the provision of bylaw 54C.

    8.  To owner hire go downs to provide facilities to members to store their products for sale at

    advantage process.

    9.  To construct repair and maintain lift irrigation of any kind in the area of the bank as

    contemplated in public work department (irrigation) notification no IR49673/57 P.W.D

    dated 18/09/1957.

    10. To sell the agricultural products and industrial products of the members in a beneficial

    way through marketing societies or otherwise.

    11. To frame agricultural plans for the members and to implement them end verify the details.

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    12. To render assistance a co-operation to the members for the purpose of producing kind of

    seeds.

    13. To give help to members, individually or collectively for the undertaking steps for growing

    green leafs manure and mixtures and composed.

    Functions of Cherpalchery Service Co-Operative Bank  

    The banks performs banking as well as non-banking functions is just like a commercial bank,

    the primary functions of the bank is receiving deposits and giving advances to meet the

    growing requirements of the public. The deposits received from the members is the main

    source of working capital. The various deposits received by the bank includes fixed deposits,

    recurring deposits, current deposits, savings deposits etc. The bank provides loans and

    advances of short period, medium term, long term and gold loans to members and non-

    members.

    Second important banking functions is the collection of cheques and discounting of bills. The

     banks should prepare and maintain a list of banks approved for this purpose. The cheques

    drawn by which alone can be discounted. A list approved members whose cheques alone can

     be discounted should be maintained by the banks and revised from time to time. For this the

     bank may charge a sum as commission. If the value of the cheque has not been realized by the

     bank within 15 days suitable actions should be taken for the immediate recovery of the amount

     paid from the person concerned. The bank is also extending safe deposits locker facilities to

    its members and non-members.

    Non-Banking Functions:-

    Besides the banking function the bank also performs some trading activities. These

    includes the sale of fertilizers, seeds, and cashew procurement and Onam market and vishu

    market. One of the main trading activity of the bank is the sale of improved varieties of seeds,

    fertilizers, pesticides and insecticides. The bank purchases fertilizers mainly from FACT and

    Marketing Federations. The bank also provides ware housing facilities to the agriculturists at

    reasonable rent. One person is employed in the bank for the sale of fertilizers.

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    Distribution of consumer goods is another important trading activity. The bank

    undertakes seasonal business of cashew procurement with the prior sanction from the

    government.

    Onam and vishu market is also a seasonal business of the bank. The society opens its onammarket 10 days prior to thiruvonam and vishu.

    Deposits

    One of the service rendered by the co-operative banks are accepting deposits. They accept

    deposits from every class and every source. To attract serving from people the bank maintains

    different types of deposits accounts.

    The bank accepts deposits from members and non-members at any type at prescribed rates of

    interests which varies from time to time. Major deposits accepted by the bank are:-

    a)  Savings Deposits

    This is just like the Savings Bank Account in other banks. Amount can be deposited and

    withdrawn as and when required subject to the terms and conditions of the bank. A Pass Book

    will be issued to the depositor. Interest is calculated monthly on the minimum amount retained

    in the account during the month. These accounts are mean for middle and low income group.

    The current rate of interest is 4%. This deposit is suitable for all categories of people.

    b)  Fixed deposit 

    Under this, a fixed amount of money can be deposited for a fixed period beginning from 15

    days. It can be withdraw after the expiry date. The interest given to fixed deposit is higher

    than other types of deposits.

    c) Current Deposit

    This is suitable for business for men. Current account holders should keep a minimum balance

    of Rs. 500/- to keep th account running. Amount can be deposited and withdrawn without any

    restrictions as in the case of other banks. They are permitted to overdraw his account if he has

    entered into a special arrangement with the bank in these respects. A Pass Book will be issued

    to the depositor. Interest is calculated monthly on the minimum balance kept in the account

    during the month.

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    d)  Day Deposit

    Day deposit is collected through agents. An amount of Rs.10/- or its multiples can be deposited

    daily for a period of 6 months. A Pass Book will be issued to the depositor. In case of default

    in payment or closure before the term, the amount at credit can be repaid after deducting a

     penalty at a rate of 5%.

    e)  Recurring deposit

    This is also called Monthly Saving Scheme. An amount of Rs. 10/- or its multiples can be

    deposited monthly for a period of 8 years. The depositors have paid at least 10 installments

    without failure, it can be loan up to 75% of the amount at credit. This is suitable for persons

    having regular income on monthly basis.

    f)  Home safe deposit account

    This is other type of deposit account to encourage the saving habits of the people. Under this

    scheme a small pot or box with an opening is supplied to the depositor. The depositor can

    save the amount in the box. Periodically this box is taken to the bank and the amount in it is

    credited with his or her deposit account.

    Making Loans and Advances 

    Lending of money is the other major important function of the co-operative bank. After

    keeping certain percentage of deposits as cash reserve the balance is given as loans and

    advances. Co-operative banks gives loans and advances to the needy persons against personal

    security of borrower or the security of movable and immovable properties.

    Loans

    A loan is granted by the banker in a separate account known as loan account. The amount

    sanctioned is either paid or credited in the account of the customer. The interest is charged on

    the whole amount of loan. The loan can be repaired in installments or in maturity.The main

    utilization of fund by the bank is for providing loans to its members. The bank provides

    various types of loans:-

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    a)  Non Agricultural Medium Term loans (NAMT) 

     NAMT loans are given for education purposes, repayment of sundry debts and such other

     purpose as the registrar may declare from time to time. The maximum amount payable at a

    time per member is Rs.25lakhs. The rate of interest in NAMT loan is 14.5%.

    b)  Gold Loans 

    Gold loan facility is enjoyed by the ‘A’ class and ‘C’ class members, maximum amount

     payable is Rs.500000/- or 70% of the market value of the gold pledge whichever is less. The

    amount should be repaid within 7 months. The rate of interest in gold loan is 12%.

    c)  Kissan Credit Card loans (KCC)

    Kissan Credit Card scheme aims at providing need based timely credit support to the farmers

    for their cultivation needs. The bank provides KCC up to 3 years at maximum amount of 1

    lakh at 7% interest 

    d)  Housing Loans to Employees

    The bank may also provide housing loans to its employees having a continuous service of 5

    years or more subject to a maximum of Rs.5 lakhs per employee as per the terms and

    conditions insisted by the board of Directors and registrar.

    e)  Loan on Fixed Deposit

    Loan up to 90% of the amount deposited with the bank as fixed deposit by a member or non-

    member can be given as loan to such depositor  

    f)  Vehicle loan

    Loan up to 90% of the market value of the vehicle.

    Overdraft

    Under the facility the depositors are allowed to withdraw money more than their deposits. It

    granted against collateral securities or on the personal security of the borrower. Interest is

    charged on the amount which is over drawn by the depositor.

    Departmentalization

    The main aim of a co-operative bank is to provide service or assistance to their members and

    not to maximize profit for providing better service to their customer’s bank delegate their

    function in to various departments. Each service of co-operative bank is performed by each

    department. They are shown below;

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    a)  Loan department

    The main source of income of every bank is from the loan. Likewise co-operative bank

    maintain loan department in their bank. 8 staff working in this department. Their main

    functions are;

    Analyse the details of borrower who reached the bank for loan with their collateral security.

    After completing all the formalities for issuing loan to the borrower opened an account in the

     borrowers name and interest is charged monthly. They are keeping the account very efficiently

    till the account is closed, from the enquiry we can understand that compared to national banks

    the formalities of co-operative bank is very simple related with issuing loan. Loan department

    also provide facility for overdraft. But the customers are rarely used the overdraft facility.

    They are providing loan mainly for agricultural purpose, small scale industries, housing loans

    etc., and also charged less interest rate. The bank have some amount of non-performing asset

     but they are sincerely trying to reduce it and find success.

    b)  Cash or deposit department

    The existence of a bank is depends upon the efficiency of this department. Because the bank

     provide loans from the certain percentage of deposits. So the main function of this department

    is deposit mobilization. Co-operative banks are generally localized therefore they provide highrate of interest as compared to national banks. It help to attract more people. They provide

    various deposit schemes to general public. These are;

      Fixed deposit account

      Current deposit

      Saving deposit

      Recurring deposit

     

    Home safe deposit

      Athulya deposit

       Niravu deposits

      Janatha deposits etc.

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    SWOT analysis

    Every organization has its own strength and weakness. Likewise the strength and weakness,

    opportunities and threats of Service Co-operative Bank are as follows.

    Strength

    1.  Service Co-operative Banks (SCBs) are self-reliant in financial with less risk in

    operations.

    2.  Service Co-operative Banks (SCBs) account for nearly 10% of the resources of the entire

     banking sector in India.

    3.  They have been filling the credit gap in the urban, sub urban and semi urban areas.

    4.  One hundred years of existence.

    5. 

    Service Co-operative Banks (SCBs) have responsibility for the economic up liftmen of the

    weaker section of the community.

    6.   Nondiscrimination against cast, class, creed, religion and gender.

    7.  The principle of member participation has resulted in unique system share capital linked

    to borrowing in Service Co-operative Banks (SCBs) s.

    8.  Democratic management is the principle of co-operative sector.

    9.  The deposits in Service Co-operative Banks (SCBs) are protected by the Deposit Insurance

    and Credit Guarantee Corporation of India (DICGC).

    10. There were 55 scheduled urban co-operative banks in India as on 31 march 2004.

    Weaknesses

    1.  Staff recruitment is not done properly in Service Co-operative Banks (SCBs). There is a

    shortage of manpower.

    2.  A good number of miss fits and unfits are found occupying the chairs of administration.

    Their inadequate knowledge leads to inefficiency.

    3.  The process of computerization of Service Co-operative Banks (SCBs) is rather slow

    through computers have been installed, trained staff is not available.

    4.  Lack of professional management

    5.  Regional imbalance in the distribution and development of Service Co-operative Banks

    (SCBs).

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    6.  Restrictions from the RBl and government is affected the autonomy power of Service Co-

    operative Banks (SCBs).

    7.  Annual General Meeting (AGM) are not convened periodically and effectively.

    8.  Political factors play an adverse role and hamper the smooth functioning of banks.

    Therefore, organizing loan means and campaigning for waiver of loans in the same breath.

    9.  In effective supervision over branches and poor inspections.

    10. The dual control is creating a lot of confusion in the operation of Service Co-operative

    Banks (SCBs).

    Opportunities

    1.  Service Co-operative Banks (SCBs) are integrated into their local environment and their

    role goes beyond that of provider of financial services.

    2.  On account of their proximity to their members and their firms Service Co-operative

    Banks (SCBs) have a good scope for enlarging the membership.

    3.  Service Co-operative Banks (SCBs) are pioneers in the field of micro finance.

    4.  Collective efforts not only enhance the chances of success but also increase the economy

    of scale by reducing the per capita coast operation and increase productivity.

    5.  Setting up of Service Bank Department (SBD) by the RBI recognition of this sector as an

    important part of the banking system in 1984.

    6.  Registration of SCBs with institute presence under the Multi state co-operative societies

    Act, 4/8/2002.

    7.  Permission granted by RBI to the financially strong scheduled Service Co-operative Banks

    (SCBs) having minimum net worth of Rs. 100 crores to enter into insurance business from

    4.8.2013.

    8.  The notification of the government of India no. S.O.E 105(e) (28th January 2003) that has

    made applicable the provision of the Securitization and Reconstruction of Financial Assets

    and Enforcement of Security Act to Service Co-operative Banks (SCBs).

    Threats

    1.  The bank is focusing cut throat competition in the market with other banks.

    2.  Increasing incidence of fraud and misappropriation.

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    3.  Tightening of income recognition and asset classification norms had a direct bearing on

    the balance sheet of the Service Co-operative Banks (SCBs).

    4.  The Service Co-operative Banks (SCBs) are facing higher cost of management especially

    for interest on deposit and establishment cost.

    5.  Failure of the government to honor its guarantees when invoked.

    6.  Increasing litigation between management and employees.

    1.3 

    RESEARCH PROBLEM STATEMENT

    The study is basically aimed to know the loans and deposits of Cherpalchery service co-

    operative bank. The study will help the bank to identify the loans and deposits which are

    generating more income to the bank. The findings of the study will help the management of

    Cherpalchery service co-operative bank to improve their performance and the proportion ofloans and deposits.

    1.5 OBJECTIVES OF THE STUDY 

    1.5.1 Primary objective 

      To study different types of loans and deposits provided by Cherpalchery Service Co-

    operative Banks (CSCB). 

    1.5.2 Secondary objectives

      To study the growth in loans and deposits of Cherpalchery Service Co-operative Banks

    (CSCB). 

      To suggest measures based on the findings to improve the performance of

    Cherpalchery Service Co-operative Banks (CSCB). 

    1.6 RESEARCH METHODOLOGY 

    Research methodology is a way to systematically solve the research problem. It explains the

    various steps that are generally adopted by a researcher in studying the research problem.

    1.6.1 Research design

    The research is partially analytical and partially descriptive in nature.

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    1.6 2 Source of data

    Secondary source of data will be used for study purpose. The secondary data will be collected

    from the loans and deposits schedule, bank records, journals, annual reports, audit report,

    websites of the company.

    1.6.3 Tools & techniques used for data analysis

      Trend analysis 

      Ratio analysis 

    1.7 SCOPE OF THE STUDY

    The scope of the study is limited to the information obtained from the loans and depositsschedules provided by the bank. The study is conducted to know the loans issued and deposit

    accepted by the Cherpalchery Service Co-operative Bank by using various ratios and trend

    analysis. The study will helps to identify various types of loans and deposits generating more

    income to the bank. The study will also help the bank in framing new policies related with

    loans and deposits in the future.

    1.8 LIMITATIONS OF THE STUDY

     

    The study is limited to the period of five year data hence very difficult to get a clear picture

    of the bank.

      The study reveals the finding for the present situation and it will not reflect the future. 

      Some data related with study was difficult to access due to confidential in nature.

      The study is based on published information provided by the bank hence accuracy and

    reliability of the data is suspected.

    In this chapter the researcher has given an introduction about the industry profile and the

    organization in which the study will be undertaken, objectives of the study has been discussed

    followed by the research methodology to be used scope of the study and limitations related

    with the study has been discussed in this chapter. The next chapter will be focusing on the

    review of the literature and theoretical concepts used in the study.

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    CHAPTER 2

    REVIEW LITERATURE AND THEORETICAL

    FRAMEWORK  

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    In this chapter the researcher is highlighting the studies done by various scholars regarding

    the topic “Loans and Deposits”. In  this chapter an attempt has been made to provide an

    overview about loans and deposit in various banks. This chapter will also discussing the

    theoretical concept used in the study.

    2.1 REVIEW OF LITERATURE 

    The Banking Commission (1972)1 viewed that proximity of institutions to the depositor and

    availability of varying schemes tailored to suit the liquidity and other considerations, which

    weigh with the depositors, the return on deposits appeared to be of some significance. The

    effects of administered interest rates on bank deposits need to be studied carefully and a well

    thought out comprehensive approach to the question of the structure of interest rates on

    deposits has to be worked out. It is necessary for banks to take into account the motivation for

    savings to attain a larger measure of success in deposit mobilization from small persons. While

    the efforts that the banks have been taking to mobilize deposits have to continued, it is

    important to see that the standard of services for the existing depositors is also maintained at

    a high level. The availability of ancillary banking services also influence the choice of the

    depositors, particularly in smaller towns. The Commission further stated that efficient service

    and courteous and personalized attention have been found to be among the most important

    considerations in depositor's choice of a bank and recommended waiting time of customers atthe cash counters be reduced by procedural adjustments and introduction of teller system.

    C.L.Khemani and K.V.Balakrishnan (1981)2  in their study on the importance of

    consumption credit to weaker sections stated that the target group under the sponsored

    schemes should be granted consumption loans for their specific needs. While granting the

    consumption loans, the capacity of the borrowers to repay the loans should be considered.

    They also remark that the very objective of priority sector lending cannot be said to be

    achieved if the beneficiaries under the sponsored schemes are approaching the money lendersfor their consumption credit.

    K Dinkar Rao (1982)3 conducted a study on Lead Bank Scheme and stated that extension of

    credit to priority sector is a social obligation. It is to be shared between the agencies, including

    the government departments and the financial agencies who are involved in the

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    implementation of the schemes for development of agriculture and other priority sectors. The

    Lead Bank Scheme is the best alternative for sharing responsibility at the grass root level on

    a mutual bass. The lead role is not merely confined to the Lead Bank shouldering the major

    responsibility in branch expansion and credit extension. The stress is laid on the lead bank's

    liaison role in integrating credit with complimentary inputs and services. The priority sector

    lending involves considerable extension efforts. The credit agencies or the government

    departments or both have to ensure the critical integration of credit with inputs and services.

    This would require co-ordination among financial institutions and in many cases collective

    action by them. These tasks would become immensely complex if individual agencies act

    independently. In the short run the Lead Bank Scheme can only facilitate the flow of a given

    quantum of credit to the priority sector, but may not be able to increase this quantum. The

    Lead Bank Scheme can only be expected to reflect the local needs and genuine regional

    grievances, the influence of which could be felt only in the long run.

    Subha Rao (1982)4  A survey of two towns and ten villages in East Godavari and West

    Godawari districts of Andhrapradesh to find out the influence of different forms of

    advertisement and personal selling on deposit mobilization of banks. It was observed that

    different media advertisements have limited influence on customers in opening current

    account. Similarly personal selling was somewhat less powerful than advertisement in

    motivating urban customers to open current accounts. But in rural areas personal selling was

    more effective than advertisement fixed depositors in urban and rural areas are mostly

    motivated by personal selling and advertising was not effective in mobilizing fixed deposits

    from urban and rural areas. It was also found that among urban customers, their friends and

    relatives had more influence than bank staff whereas rural customers were mostly induced by

     branch managers and other staff of the bank. Illiteracy, ignorance and unawareness about

    various deposits schemes on the part of small savers and their psychological inertia are

     problems of deposit mobilization. Personal selling or contact is the best way of educating the

    rural people.

    A.R. Patel (1984)5 conducted a study on the performance of the public sector banks in lending

    under the differential rate of interest scheme. The study revealed the banking progress in

    lending to SC and ST borrowers under the scheme. The number of SC and ST borrowers and

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    the amount advanced increased remarkably. But compared to the number of borrowers and

    their demand for fund, the allocation by the banks under the scheme is very limited. Therefore

    the banks are unable to finance all the eligible beneficiaries under the Differential Rate of

    Interest Scheme (DRI). The study has thrown a light to the fact that a number of eligible

     borrowers could not avail loan under the DRI scheme but at the same time a number of well

    settled influential persons availed loans under the scheme.

    American Bankers Association's (1984)6 the study revealed that though banks were by far

    still the most popular financial service provider, particularly for traditional accounts like

    checking, savings accounts and loans, brokers are often the preferred vendors of "newer" more

     profitable services. The study highlighted a growing perpetual blurring of financial

    institutions, with all institutions more likely to be perceived to offer "any service", compared

    to the previous years. 62 percent customers were found confident of the safety of their own

    money in banks.

    Chakravarthy Committee (1985)7 While commenting on the operational efficiency of banks

    the committee expressed their view that the concept of operational efficiency of commercial

     banks in India is associated with such diverse aspects of its operations as cost effectiveness,

     profitability, customer services, priority sector lending, mobilization of deposits and

    deployment of credit. Operational efficiency in banks has attained a wider connotation. The

    committee again observed that there is a need to introduce some element of price competition

    among banks. The 'controlled competition' was recommended by the committee in this regard. 

    IR.N. Malhotra (1986)8 conducted a study on the role of banking in Rural Development and

    opines that banks should actively participate in rural credit. They should provide financial

    assistance against viable projects and exercise effective control over credit utilization. The

    responsibility of the banks does not end with the disbursement of loans. They should see that

    the borrower utilizes the amount of loan for the purpose for which it has been sanctioned.

    Credit institutions with such responsibility alone can contribute to the rural development.

    S.B.Dangat, S.R,Radkar and M.P.Dhongada (1986)9 conducted a micro level study on the

    utilization of fund borrowed under medium and long terms loans. In the study they stated that

    most of the borrowers use the medium and long term loans for their personal and unproductive

     purposes. The funds are mainly used by the borrowers for conducting marriages and other

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    functions, construction of buildings for residential purposes, repayment of earlier debts, etc.

    Proper appraisal, guidance and supervision by the bank personnel are essential to ensure that

    the borrowers utilize the amount borrowed by them for productive purposes.

    B. Ramachandra Rao (1987)10

      conducted a study on the evaluation and monitoring of priority sector advances. In the study he suggested that the priority sector advances should be

    given at low rate of interest only to the deserving people. The object of the scheme cannot be

    achieved if such loans are provided to the financially sound persons. Better monitoring and

    supervision by the banks will be required to ensure that the funds are disbursed to the right

     persons and it is utilized for the right purpose. This will in turn increase the profitability of

    the banks.

    Economic Research Department of the State Bank of India, Central Office, Bombay(1987)11 conducted a study on the impact of bank credit on the weaker sections in Kerala. The

    study reveals that the financial assistance from the banks has helped many poor and efficient

    workers to start self-employed business units. The study also reveal that the bank loans help

    to generate employment opportunities and income of the people thereby increase the standard

    of living of the poor.

    Avadhani (1987)12  studied the factors influencing deposit mobilization in rural areas in

    different states. They came out with the opinion that there existed sufficient relationship between the deposits of a rural branch and its age. The growth of deposits is at a faster rate in

    the first six years and tapers off subsequently. The growth rate in deposits of commercial

     banks cannot be explained in terms of price differentials as co-operatives offer high rates of

    interest. Therefore product differentials would offer a better explanation of the disparate

    growth rates in deposits. This relates to difference in customer services, liquidity, attitude of

    the manager and the bank staff and their local involvement. It is to be noted that there was no

    special schemes for deposit mobilization or any incentives given to bank staff. Yet each branch

    management had evolved its own strategy to mobilize deposits in order to achieve the targets

    fixed by the Head office.

    Raddon Financial Ciroup in America (1987)13  in a nationwide survey conducted on

    importance of quality of service criteria, consumers were asked to rate on a scale of 1 to 5 the

    relative importance of numerous service quality criteria. It was found that generally pricing

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    criteria formed the most important group of factors in consumer ratings. This category

    included competitive deposit rates, loan rates and minimum balance requirements. Image was

    the second criterion, which takes in to account stability, progressiveness, conservativeness

    and management of the institution. 43 percent of consumers surveyed opined that they

    considered switching financial institutions when a problem went unresolved. Over 42 percent

    said that they have changed financial institutions because of service problems. The study

    suggested that by understanding that service strategy is a low-cost profit strategy, financial

    institutions should install a quality service orientation throughout the organization.

    H C. Malhotra and Kulshrestha (1987)14 opined that bank loans will not improve the quality

    of life of the poor unless the borrower utilizes the fund for productive purposes. To ensure

    utilization of fund for productive purposes, proper monitoring and supervision by the lending

     banks are essential. They suggest co-ordination between the lending agencies and minimizing

    competition to improve the better utilization of fund by the borrowers.

    P.D.Ojha (1987)15 the then Deputy Governor of RBI, made a comment on the Banking and

    Economic Development in India while inaugurating a seminar at Sukhadai University,

    Udaipur. He remarked the borrowers default in repayment of loans by the beneficiary is a

    common feature of the bank loans under sponsored schemes like DRI, SSI. Self-employment

    and other priority sector advances. The accumulation of such default affects the efficient

    working of the banking system. Banks find it difficult in recycling the credit and they are

    discouraged in lending under sponsored schemes. He requests the banks to make necessary

    appraisal of the proposal and grant loans only against viable projects and that banks should

    have effective supervision and control over the utilization of fund disbursed.

    C.Rangarajan (1988)16  remarked that diversion of bank credit for productive purposes is

    essential for economic development. Banks are more rigid in lending activities and therefore

    the deserving and needy people are not getting financial assistance. New measures are

    essential to ensure that the bank loans reach the deserving hands.

    Muhammad Yunus (1988)17 opined that financial assistance provided by the banks to the

     poor is not charity hence the banks should ensure that the loans granted to the weaker sections

    are repaid in time. He adds that loans without strict control will lead to misutilization of fund

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    and the result will be default in repayment of the loans for which the lending institution is

    responsible and not the borrower.

    R Munira] (1988)18 suggested that before granting loans, the beneficiaries should be properly

    motivated to use the credit, adopt improved technology, keep up credit discipline, etc. Theyshould be inculcated to banking habits. Inadequate or lack of supervision and follow-up as

    well as lack of inter- personal relationship between banker and borrowers - are the major

    causes for the misutilization and diversion of loans, which lead to low income, low savings

    and non-repayment If these factors are taken into consideration, the overdues can be

    minimized to the extent of 60 to 70 per cent.

    Archana Mathur (1988)19 in her study on the position of customer service of State Bank of

    India and State Bank of Bikaner and Jaipur found that majority of the customers were takingadvantage of savings bank account. Nearly 57 percent respondents were dissatisfied regarding

     passbook entries. The general environment of the banks were satisfying to the respondents.

    More than 80 percent of the customers interviewed held the view that there was need for

    improvement in bank services. The degree of consciousness about bank services among the

    customers were as high as 57 percent and the behavior of the bank staff was found satisfactory.

    Malayadri (1988)20 The overall reactions of customers towards the Syndicate Bank's dealing

    with credit in Nellore district of AndraPradesh was examined and assessed the attitude ofcustomers towards bank credit in raising their living standards. It was revealed that majority

    of the borrowers were satisfied with the bank personnel in understanding and helping to solve

    their problems, providing advice and assisting in proper utilization of credit. But disbursal of

    loan within reasonable time and supervising the field were lacking. Sixty-six percent of the

    respondents were unable to follow bank rules and procedures and fifty four percent found the

    working time unsuitable and suggested change of working hours. Forty percent of customers

    considered bank credit as a risk in future and a few of them stated that taking loans eroded

    their social prestige.

    U.K. Sarma (1989)21 conducted a study on the role of bank in rural development and stated

    that bank loans for the development of rural areas will increase the rural indebtedness unless

    such loans are utilized for productive purposes. Banks should be more careful in dealing with

    rural credit and they should ensure that loans are sanctioned against viable projects and

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    amount is disbursed in time. Adequate and timely credit may help increased productivity and

     profitability He added that loans utilized for productive purpose will be repaid on time.

    Joseph (1990)22 in his study on Lead Bank Scheme in Kerala, analyzed the mobilization of

     bank deposits in Kerala by commercial Banks since the introduction of lead bank scheme. Heobserved that competition from co-operative and other institutions was the main obstacles to

    achieving the deposit mobilization target. The popularity of private financial institutions was

    due to their personal relations with local people. 56.4 percent of the customers (self-employed)

    surveyed had their first percentage dealing with banks for taking loans. Irrespective of the

     borrowers income and education level, majority of the customers opined that their first dealing

    with the bank was to take advances, 44 percent of self-employed borrowers reported that it

    took 76 to 181 days for getting advances and bank officials rarely conducted inspection. The

    study pointed out the need for adopting adequate marketing techniques to inform the rural

    masses about the different schemes of the banks.

    Nag and Shivaswamy (1990)23  observed that there was a distinct preference of bank

    customers to bank with foreign banks notwithstanding the fact that foreign banks stipulate

    relatively high levels of minimum amounts to be maintained as deposits and charge relatively

    high interest rates and service costs. In respect of deposit supplies, their strategy had been to

     procure from a segmented part of the total supplies of deposits of large size from a relatively

    small number of depositors. Large accretion of non-resident deposits with foreign banks was

    mainly because of the familiarity of the names of foreign banks operating in India to banks

    abroad. Many foreign banks have assiduously built up the reputation of being sensitive to the

    needs of non-resident. Indians by quick response to their queries through modem

    communication systems. The study underlined the quality of customer service required for

    mobilizing deposits of non-resident Indians.

    Manmohah Singh Gill (1990)24  conducted a study on the problems of the borrowers in

    obtaining bank loans and impact of bank loans on their economic and social status. The study

    revealed that most of the loans under the sponsored schemes are sanctioned on the

    recommendations of the political leaders and officials and the beneficiaries give bribe to these

    leaders and officials for obtaining loans. The study also reveals that though there is no much

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     progress in the social status, the loans have helped the beneficiaries to improve their income

    status.

    The Committee on Consortium Lending (1993)25  recognized the need to shift to market

    driven banking from the present practices. The recommendations of the committee havetherefore been to ensure financial discipline on the part of borrowers together with

    improvement in the services offered by banking system in the inter- report till the system

    completely switches over to market driven banking. So they recommended the introduction

    of syndication together with continuation of the existing consortium arrangement with

    substantial modifications. In order to usher in market driven banking the committee

    recommended enhancement of threshold limit to Rs. 25 crores for mandatory formation of

    consortium when a borrower enjoys fund based credit limits from more than one bank.

    Raju (1993)26  studied the levels of savings and the manner of their distribution among

    different physical and financial assets of household sector in Kerala and identified the factors

    influencing their savings behavior. He found that major portions of the savings of households

    in Kerala was in the form of financial savings and that too in the form of bank deposits. Banks

    still have an upper hand in mobilising the savings of households especially in the matter of

    foreign remittances. Personal selling and exchange of ideas with friends and relatives were

    the major influencing factors in spreading the information about financial savings schemes

    among the households. He observed that the rate of growth in bank deposits did not match

    with the rate of growth in domestic savings. The surplus generated in the economy was being

    diverted to other forms of savings, some of which were non- productive. The study

    recommended that the banks should chalk out suitable deposit promotion strategies to educate

    and motivate different categories of households.

    Subramanyam (1993)27  made by an empirical analysis on dis-intermediation from the

    household sectors portfolio preferences point of view based on demand model of five assets

    including bank deposits. The study revealed that the household sectors preferences between

     bank deposits and lending to private corporate sector tended to be in favour of the latter and

    against the former. Similarly, if investments in life insurance and pension funds were to

     become more attractive in terms of new schemes, concessions etc., then these investments

    were most likely to cut in to bank intermediation and deposit growth. The study suggested

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    that bank's ability to market service oriented deposit accounts will have to be boosted to target

    the urban salaried and business population for meeting their structured needs in the process of

    which new deposit expansion opportunities are created.

    Srivastava (1994)28

      made an attempt to find out the extent of satisfaction with customerservice offered by four premier nationalized banks from northern and southern regions. The

    study brought out some of the critical areas of customer dissatisfaction. He found that 32 part

    of the respondents were unhappy and 16 percent respondents’ were neutrals after a visit to

    their bank. The most frequently faced problems by depositors were categorized into

     behavioral problems and procedural problems. Majority of customers surveyed opined that

    the bank were not opening at the proper time and too much delay in opening accounts and

    other transactions. The study strongly recommended marketing approach in the functioning

    of these banks.

    Rajagopala Nair (1994)29  studied the rural bank marketing in Kerala and evaluated the

     products or services offered by banks in rural areas. He has also tried to examine the

    diversified needs of rural customers in the state through a field survey of 250 rural bank

    customers in Ernakulam district. The study showed that proximity, quick loan facility and

     better services were the three major variables influencing the rural customer for selecting the

     banks. Interest rate on deposit was not a criteria for rural depositors and they give preference

    to security and liquidity. He observed that delay in sanctioning loans and inconvenience in

    rural commercial banks have paved the way of flourishing business of money lenders.

    Commercial banks in rural areas have not adopted any novel method to promote banking

    activities in their operational areas. 89 percent of the customers were totally unaware of the

    interest rate on any of the bank deposit schemes and 64 percent were unaware of rate of interest

    on lending schemes. The faith of rural customers in nationalised bank was comparatively high.

    So they should impart better services to improve their image. Personal selling was suggested

    as the best marketing technique for rural branches.

    Nalini (1996)30 studied the impact of mutual funds on the deposit mobilisation of commercial

     banks, the researcher examined the awareness level and adoption level of mutual funds among

    household investors in Thiruvananthaparam District and found that the advent of mutual funds

    has brought in expected changes in the growth of bank deposits and their ownership pattern,

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     but the changes were not of a significant magnitude. New capital issues and UTI units were

    found influencing bank deposits adversely. The low interest on bank deposits and the

    competition from other investments avenues like capital market and real estate created

    difficulty for banks in their deposit mobilisation. The study revealed that a major portion of

    the financial savings of the household sector was held in the form of provident fund, LIC and

    Post office savings schemes. The location of residence influenced significantly the investors

     preference to banks and mutual funds. The occupation of investors also exerted influence on

    their decision of investment in mutual funds. The study recommended the introduction of

    new deposit schemes tailored to suit the needs of household investors.

    Das (2001)31  conducted a study titled, “A Study on the Repayment Behaviour of Sample

    Borrowers of Arunachal Pradesh State Co-operative Apex Bank Limited”, examined the

    repayment behaviour of loans, covering a period of 1994-95 to 1998-99. On the basis of

     primary data collected, researcher concluded that incidence of default was highest among

     borrowers for agriculture allied activities loans. Agriculture loans, horticulture loans, small

     business loans and service sector loans were ranked 2nd, 3rd, 4th and 5th in a descending

    order on the basis of percentage of defaulters. The study further revealed that the number of

    defaulter loans were highest in government sponsored schemes.

    Singh and Singh (2006)32 in their study titled, “Funds Management in Central Co- operative

    Banks−Analysis of Financial Margin” made an attempt to estimate the impact of identified

    variables on the financial margin of the central co-operative banks in Punjab with the help of

    correlation and multiple step-wise regression approach. The ratio of own funds to working

    funds and the ratio of recovery to demand were observed to be having positive significant

    influence on financial margin, whereas overdues to total loans were found to be negatively

    associated with the concerned parameter. A high percentage of own funds and timely recovery

    of previous loans outstanding, as a source of funding new loans by the bank, increased the

    financial margin in these bank.

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    2.2 THEORETICAL FRAMEWORK

    RATIO ANALYSIS

    Ratio analysis involves an analysis of the inter relationships between various items in the

     profit and loss account and balance sheet. It is a very useful tool in measuring the financial

     performance and financial strength of any business organization. Comparison of financial

    ratios of a concern for a given period with that of the past or with that of the other firms, or

    with its own prescribed standards will not only measure its comparative financial position and

    financial strength, but will also pin-point areas which require corrective measures. The

    different ratios used by the researcher are as follows.

    1. CREDIT TO DEPOSIT RATIO

    Credit-Deposit ratio is proportion of loan created by banks from their deposits. Credit-Deposit

    ratio measures the efficiency and ability of the banks management in converting the deposits

    available with the banks into loans. The loan may be get high or low earnings depends up on

    the head of the loan. This ratio commonly used as a statistic for assessing a bank's sit by

    dividing the banks total loans by its total deposits. This ratio is also known as the Loan to

    Deposit ratio, high ratio indicates that the banks might not have enough liquidity to cover any

    unforeseen fund requirement, and the low ratio indicates that the banks may not be earnings

    as much as they could be.

    TOTAL LOANS

    CREDIT TO DEPOSIT RATIO = *100

    TOTAL DEPOSITS

    2. TOTAL LOANS TO TOTAL ASSET RATIO 

    This is the ratio of the total loans credited by bank to total asset. This ratio indicates banks

    aggressiveness in lending which ultimately results in better profitability. Higher ratio indicates

    that loans to the total asset are high and the low ratio indicates that loans to the total asset are

    low. The value of the total asset is excluding the revolution of all the assets.

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    TOTAL LOANS

    TOTAL LOANS TO TOTAL ASSET RATIO = *100

    TOTAL ASSETS

    3.  TOTAL BORROWINGS TO TOTAL DEPOSITS RATIO 

    The ratio is used for analysing profitability is of the bank. The borrowings to deposits ratio is;

    BORROWINGS

    BORROWINGS TO TOTAL DEPOSITS RATIO = *100

    TOTAL DEPOSITS

    4.  LIQUID ASSETS TO DEMAND AND TIME LIABILITIES RATIO

    Liquid assets (cash in hand, cash at bank and money at call and short notice) to demand and

    time liabilities (fixed deposit account, savings bank account, current account and money at

    call and short notice account) ratio shows the liquidity position of the bank. The ratio is;

    LIQUID ASSETS

    LIQUID ASSETS TO DTL RATIO = *100

    DEMAND AND TIME LIABILITIES 

    5.  DEPOSITS TO WORKING CAPITAL RATIO

    The ratio shows that the relationship between deposits and working capital of the bank. The

    ratio is;

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    TOTAL DEPOSITS

    DEPOSITS TO WORKING CAPITAL RATIO = *100

    WORKING CAPITAL 

    6.  LOANS TO WORKING CAPITAL RATIO 

    This ratio shows the relationship between loans and advances to working capital of the bank.

    The ratio is;

    TOTAL LOANS

    LOANS TO WORKING CAPITAL RATIO = *100

    WORKING CAPITAL 

    7.  DEMAND DEPOSITS TO TERM DEPOSITS RATIO

    The ratio shows the relationship between demand deposits and term deposits. In demand

    deposit includes savings and current deposit and term deposit includes fixed deposit of the

     bank. The ratio is;

    DEMAND DEPOSITS

    DEMAND DEPOSITS TO TERM DEPOSITS RATIO = *100

    TERM DEPOSITS

    8.  CASH DEPOSIT RATIO

    The ratio shows the relationship between cash and bank balances and total deposits of the

     bank. The ratio is;

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    CASH AND BANK BALANCE

    CASH DEPOSIT RATIO = *100

    TOTAL DEPOSITS

    TREND ANALYSIS

    Trend analysis is the presentation of amounts as a percentage of a base year. Trend simply

    means general tendency, analysis of these general tendency is called trend analysis. In the

    context of financial analysis, trend analysis means analyzing general tendency of each item in

    the financial statement on the basis of the base year data. In short, comparing the past data

    over a period time with the base year called trend analysis.

    Trend analysis is one of the tools for the analysis of the company’s monetary statements for

    the investment purposes. Investors use this analysis tool a lot in order to determine the

    financial position of the business. In a trend analysis, the financial statements of the company

    are compared with each other for the several years after converting them in the percentage.

    METHOD OF TREND ANALYSIS

    1.  Trend percentage 

    2.  Trend ratio 

    3.  Graphic method 

    STEPS IN COMPUTATION OF TREND ANALYSIS

    1.  Select base year, generally first year of the study is taken as base year.

    2.  Take figure of base year as 100.

    3. 

    Calculate trend percentage in relation with base year, each year figure divided with

     base year.

    This chapter highlighted the reviews of different authors and theoretical concepts. The next

    chapter will be focusing on the analysis of the data collected from the bank by using financial

    tools.

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    CHAPTER 3

    DATA ANALYSIS AND INTERPRETATION

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    This chapter is focusing on the analysis of loans and deposit issued by Cherpalchery Service

    Co-operative Bank. The analysis will be done through loans schedule and annual reports of

    the bank, semi descriptive and semi analytical research design was used for the study. The

    ratios used for the analysis are as follows.

    1.  CREDIT TO DEPOSIT RATIO

    TOTAL LOANS

    CREDIT TO DEPOSIT RATIO = *100

    TOTAL DEPOSITS

    2. 

    TOTAL LOANS TO TOTAL ASSET RATIO 

    TOTAL LOANS

    TOTAL LOANS TO TOTAL ASSET RATIO = *100

    TOTAL ASSETS

    3.  TOTAL BORROWINGS TO TOTAL DEPOSITS RATIO 

    BORROWINGS

    BORROWINGS TO TOTAL DEPOSITS RATIO = *100

    TOTAL DEPOSITS

    4.  LIQUID ASSETS TO DEMAND AND TIME LIABILITIES RATIO

    LIQUID ASSETS

    LIQUID ASSETS TO DTL RATIO = *100

    DEMAND AND TIME LIABILITIES 

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    5.  DEPOSITS TO WORKING CAPITAL RATIO

    TOTAL DEPOSITS

    DEPOSITS TO WORKING CAPITAL RATIO = *100WORKING CAPITAL 

    6.  LOANS TO WORKING CAPITAL RATIO 

    TOTAL LOANS

    LOANS TO WORKING CAPITAL RATIO = *100WORKING CAPITAL 

    7.  DEMAND DEPOSITS TO TERM DEPOSITS RATIO

    DEMAND DEPOSITS

    DEMAND DEPOSITS TO TERM DEPOSITS RATIO = *100

    TERM DEPOSITS

    8.  CASH DEPOSIT RATIO

    CASH AND BANK BALANCE

    CASH DEPOSIT RATIO = *100

    TOTAL DEPOSITS

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    DATA COLLECTION

    The data were collected from the following documents.

    Loan Schedules

    1.  Loan schedule of Cherpalchery Service Co-operative Bank 2009-10 (Refer annexure 1) 

    2.  Loan schedule of Cherpalchery Service Co-operative Bank 2010-11 (Refer annexure 2) 

    3.  Loan schedule of Cherpalchery Service Co-operative Bank 2011-12 (Refer annexure 3) 

    4.  Loan schedule of Cherpalchery Service Co-operative Bank 2012-13 (Refer annexure 4) 

    5.  Loan schedule of Cherpalchery Service Co-operative Bank 2013-14 (Refer annexure 5) 

    Annual Reports

    1.  Annual report of Cherpalchery Service Co-operative Bank 2009-10 (Refer annexure 6

    and 7 ) 

    2.  Annual report of Cherpalchery Service Co-operative Bank 2010-11 (Refer annexure 6

    and 7 ) 

    3.  Annual report of Cherpalchery Service Co-operative Bank 2011-12 (Refer annexure 6

    and 7 ) 

    4.  Annual report