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Table of Content Page
Acknowledgement 1
Executive Summary 2
1.0 Background Of The Company 3
2.0 Entrepreneur’s Background 7
3.0 SWOT Analysis 10
4.0 Competitors Analysis 21
5.0 Problems 23
6.0 Analysis Of The Problems 25
7.0 Recommendations 28
8.0 Conclusion 29
9.0 References 30
Acknowledgemen t
First of all, we want to thank Allah S.W.T because of the successful in
finishing our assignment in major issue of Business Development (MGT362).
Without the bless maybe our group assignment would not complete.
In this project we are divided into several groups. Each group consist of
four members. Our group member is Adam, Kamrin Joy and Norfadillah are very
grateful in doing this our major issue which is BTC company.
Although we have a lot of problem in doing this project, it is not limitation
to our capability in completing this project.
As a group of this assignment, we also want to thank to our lecturer Ms.
Rusalbiah Che Mamat. All her effort are given to her students for their own best
on present their work done. All her knowledge, opinion, experience and advise
that given and shared to our group and also other students are highly appreciate.
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Executive summary
BTC company is a Sabah local company and own by Tuan Haji
Abdul Kadir Bin Haji M.E Sikkandar for the textile, curtain and ready made
product. It is incorporated since 1994 under the company’s Act, BTC Impex
Sdn Bhd. Common operation on 1 st January 1995. The principal activity of
this company is import textile and ready made product. This company are
have a branches that were located in Kota Kinabalu and Lahad Datu.
BTC Maju Holding Sdn Bhd has been actively involved in the food
and catering business. It is serve more than only food and catering. They
also provide services for special function such as wedding catering, parties such
as birthday, house warming, tea parties, BBqs/ buffet and beach parties ,
celebration such as sports, festival and national.
These company only operate in Sabah mainly. They have no branches
outside Sabah. But their planning to open their branches in Malaysia and
neighboring country such as Singapore, Brunei Darul Salam , Philippines,
Thailand and Indonesia.
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1.0 Background Of The Company
1.1 BTC Food and Catering
Since its incorporation in 1993, BTC Maju Holding Sdn Bhd has
been actively involved in the food and catering business. Over the years
their business has been growing steadily, reflecting not only their
acceptance in the local market, but also their popularity amongst their
wide range of clientele.Being a Muslim Bumiputera Company, they have
captured a significant share of the market in the food catering business,
commanding a strong influence particularly on the Malay community in
Sabah. What is equally interesting is to note the unreserved patronage
from the Chinese and other local races in Sabah whom they are still able
to retain despite stiff competition. This is because they are customer-
focused, taking cue from the consumer-preferences so useful to
satisfactorily meet their expectations and thus strengthen their mutual
relationship with them. They strongly believe that this is most crucial to
their business success.
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Vision
To establish a chain of exotic food centers in Sabah with a unique identity,
famous for delicious food and quality service.
Mission
To become a leader among the Muslim food catering businesses in Sabah
by creating a reputation for quality food with value for money and quality
service with emphasis on hygiene.
Goals
BTC maju holding Sdn Bhd’s goals are :
To maintain and strengthen Company's existing markets whilst
seeking to penetrate into new ones.
To constantly research into factors influencing consumer
satisfaction and sales growth.
To attract and develop capable and dedicated personnel to
implement Company's plans, policies and programs.
To set up fully mechanized central kitchen to ensure production of
hygienic and quality food with due emphasis on taste-consistency.
To operate a network of well-equipped independent food centres in
every major town in Sabah.
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1.2 BTC Textile Curtain and Ready Made Product
Incorporated in 1994 under the Companies' Act, BTC Impex Sdn. Bhd,
commenced operations on 1st January 1995. The incorporation exercise saw the
take-over of 3 sole proprietorship textile shops viz. "Bumiputra Textile Centre",
"Ayu Textile Centre", and "The Arab Traders" all of which were carried on for 12
years under the sole ownership of Encik Abdul Kadir Sikkandar - the present
Chief Executive Officer of the Company.
The principal activity of the Company is import of textiles, ready-made
garments, and curtain materials. The marketing of these products are done
through its 2 distribution outlets in Kota Kinabalu and Lahad Datu.
At our Kota Kinabalu branch, besides the other department, we also have
a bridal gallery offering exclusive bridal outfits and other wedding related items
on a "purchase or hire" basis for Malay wedding ceremonies.
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VISION
We aspire to become a market leader in the textile trade in Sabah and
share the fruits of our success with our customers, staff and the
shareholders.
MISSION
It is our goal to build a corporate identity based on credibility for products
quality and service excellence.
GOALS
To provide excellent customer services and quality products
To provide the best choice to customers from an extensive product
range
To provide fair pricing, best value and best satisfaction to customers
To adopt professionalism and integrity in dealing with
customers/suppliers
To maintain our position as the largest textile dealers in Sabah to
satisfy the needs and preferences of all textile shoppers
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2.0 Entrepreneur’s Background
BOARD OF DIRECTOR (BTC Textile, curtain and ready made product)
The Company's Board comprise of the following directors whose extensive experience in
the textile business has propelled the Company to greater heights:-
Director Portfolio Experience
Tuan Hj. Abdul Kadir bin Hj. M. E.
SikkandarChief Executive Officer 25 years
Puan Hjh. Sithi Kathija Begam Director 19 years
Gulam Mohamed bin Mustafa General Manager 21 years
With just over 11 years after its incorporation, the company - popularly
known today as "BTC" - has shown trends of strong performance, commanding a
significant share in the overall textile trade in Sabah. The Company is proud of its
achievements, having created a dependable customer-base over the years.
Because of the in-depth knowledge of the directors in regard to the complexity of
the textile trade, they are able to constantly sense the market trends and act
accordingly to invest in the latest designs of products and thereby maintain the
Company's competitive edge in the market
LOCATION
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Having consolidated our operations after the recent economic crisis, our
outlets are now confined to Kota Kinabalu and Lahad Datu.
KOTA KINABALU
Styled under the name "BTC Textile Emporium" this outlet is housed in Block A
of the Sinsuran Complex. Situated in the heart of the city the outlet is located just
next to the Bank Negara Building on one side and facing the Kota Kinabalu High
Court on the opposite side.
The shop consists of 2 floors - the Ground and the 1st Floor. The 2nd and
3rd floors are used for office and storage purposes respectively. The fully air-
conditioned interior of the shop offers vast space for customers to move about
freely. This obviously provides a serene atmostphere where one could leisurely
make their selections from a wide range of products.
LAHAD DATU
This shop occupies Lot No 3 & 4 in Block A of the SEDCO Complex. This
outlet is located in the trading hub of Lahad Datu town. The building faces the
main bus stand and Majlis Daerah. This enables the shop to render a great deal
of convenience to all shoppers.
A usual feature one would observe here is a continuous influx of
customers. This is obviously attributed to both the image built up by the company
over the years and the shop's central location in the busy town.
Similar to the Kota Kinabalu shop, this centre also has 2 floors with a fully
air-conditioned environment. The vast space inside offers the customers a
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comfortable and peaceful atmosphere enabling them to make hassle-free
selection from a wide range of neatly displayed goods.
From a commercial point of view this shop occupies one of the best
strategic locations in the town with great business potentials for further
improvements in the years ahead.
Board of Director (BTC Food And Catering)
The Board comprises of the following Directors:-
Tuan Hj. Ab Jamal Tun Hj. Sakaran Dandai Chairman
Tuan Hj. Abdul Kadir bin Hj. M.E. Sikkandar Director
En. Sathiq bin Jailani Director
Cik Yasmeen bte Hj. Abdul Kadir Director
Puan Rosanitah @ Afsah bte Mat Salleh Director
The entirety of the issued and paid-up capital of the company totalling
RM2,500,000.00 is held by Tuan Hj. Abdul Kadir Hj. Sikkandar and Cik
Yasmeen bte Hj. Abdul Kadir in the proportion of 70% and 30%
respectively.
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3.0 SWOT Analysis
3.1 Strength
Having capitalized on the valuable lessons and experience over the
years, today they are well positioned to undertake large-scale catering
activities of even 10,000 pax at any given time. In addition they also
own and manage a network of canteen operations at Public Institutions
such as those at hospitals, police headquarters and even a restaurant at
Heritage Plaza, Luyang. In 2001, the Sabah Medical Centre (SMC) has
chosen to invite them to take over the food-catering activities to its
in-door patients at Kingfisher Park which they have been carrying on
smoothly ever since.
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Past project
The Company has successfully performed the following projects in the past:-
No CANTEEN PROJECT PERIOD
PAX
PER
DAY
CONTRACT VALUE
1 District Hospital Lahad Datu1987 -
1989
2Beluran Hospital Canteen
(supply and delivery of food)
1987 -
1990 RM449,560.00
3Universiti Kebangsaan
Malaysia
1992 -
19941,000 RM2,000,000.00
4Sabah Museum (Kota
Kinabalu)
1993 -
1995450 RM36,000.00
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MAS Cargo
MAS Passenger Terminal
MAS Admin Block (Kepayan,
Kota Kinabalu)
1991 -
1995
600
300
200
6Kota Marudu Hospital
Canteen
1996 -
1998
7 Civil Aviation Department 1996 - 250
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(Kepayan, Kota Kinabalu) 1998
8Institut Teknologi MARA
(Menggatal, Kota Kinabalu)
1996 -
19983,300 RM3,825,000.00
9Universiti Malaysia Sabah
(Jalan Tuaran, Kota Kinabalu)
1997 -
19991,000 RM2,000,000.00
Current project
BTC Cafeteria at Heritage Plaza Luyang (Kota Kinabalu) with a customer turnover of about 950 per day.
BTC Cafeteria at Universiti Malaysia Sabah (UMS, Kota Kinabalu) with a customer turnover of about 1,600 pax per day
Besides the usual Canteen operations at the premises of Government
Institutions, the Company also undertakes Food Catering for small as well as
large private functions. Orders for catering services are accepted at all outlets
including the Head Office at Kota Kinabalu. A team of well-trained and customer-
friendly staff is deployed to handle all work at the venue of the function. Our
focus is on speedy and professional services with best satisfaction to the
customer
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Range of service
The following are among the main range of services currently offered by BTC Company:
Food caters and related services to any type of occasion including:
1. Wedding Caterings
2. Parties
o Orientation
o Birthday
o House Warming
o Tea Parties
o Beach Parties
o BBQs/Buffets
3. Ceremonies
o Ground Breakings
o Opening
o Prize Giving
4. Celebrations
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o Sports
o Festive
Parties
This company also undertakes food catering for small as well as large
private functions for individuals, government and corporate organizations. A
team of well-trained and customer-friendly staff is deployed to handle all work at
the venue of the function such as school/company orientation parties, birthday
parties, house warming parties, tea parties, beach parties, BBQs and buffets.
Orders for catering services are accepted at all outlets including our Head
Office in Kota Kinabalu.
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Ceremonies
Catering services for indoor and outdoor ceremonies are also provided by
our company. Such events include ground breaking ceremonies, official
openings/launchings and prize giving/awards presentation and graduation
ceremonies.
Celebration
This company capable team of professionals is always at hand to cater for
various types of celebrations whatever the size of your party. Such celebrations
include sports, festive celebrations such as Hari Raya, Christmas, Chinese New
Year, state and national celebrations.
In helping us ensure that our event is well taken care of, they are able to
assist us with food catering, event management, canopy hire, furniture hire,
transportation and many more other related services.
Their company is proud to be able to a wide range of all-inclusive package-
deals for weddings or functions. They extend their services to suit the varying
budgets of different customers. These packages include the following:
1. Rentals
o Pelamin/Thrones
o Canopies
o Rostrum
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o Tables and Chairs
o Cutleries & Crockeries
o Cooking Utensils
2. Supplies
o Music and Sound System
o Transportation
o Floral Arrangement
3. Setup
o Hall arrangement
o Decoration
o Backdrop
4. Services
o Videography and Photography
o Food Catering
o Invitation Cards Printing
o Bridal Make-up, etc
Team
From management to service staff, their highly trained and skilled
team of staff works efficiently together to deal with customer service and
other routine tasks. Their investment in Human Capital is substantial.
Their people are dedicated and talented. Their continuous training
program has fine-tuned their people making them customer-friendly,
speedy and efficient in the delivery of their service. Equipped with a
variety of talents in their own fields, they are employed at various levels of
operations. They are proud of their skill and knowledge is an asset to the
Company.
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Orders
For the information and convenience of our potential customers, the
following step-by-step guideline is provided:
1. For initial enquiries regarding catering services and/or rental of hirable
items, please call them at any of the following numbers:
Place Telephone Ask For
BTC Caterers, Likas,
Kota Kinabalu
088-438786 / 088-
435786Mr. Santhiq / Ms. Lena
BTC Cafeteria, Queen
Elizabeth Hospital,
Kota Kinabalu
088-225346 Mr. Susai / Ms. Suriati
BTC Head Office
Sinsuran, Kota
Kinabalu
088-218761 / 088-
219430 / 088-221457Ms. Halijah / Ms. Norlin
2. Thereafter appointment will be made with customers to discuss their type
of Function, Budget and the menu to be chosen.
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3. Upon negotiation, satisfied customers will sign the Catering Order Form
and pay a deposit of 30%.
4. On the date of catering, food will be sent to the venue at the required time,
together with our catering staff (if needed).
5. The canopy (if required) will be set up at least 5 hours before the occasion
6. Their catering supervisor and staff will assist in case their services are
needed
7. Invoices will be sent to the customers for payment within 3 days after the
function.
8. They welcome your feedback and complaints, if any, though they assure
you their best service.
3.2 Weaknesses
These company have a few weaknesses which is they have to
overcome. For the textile outlet, they sells and provide the same quality
and type of fabric with other competitors. Nowdays, in the global economic
era, that have been a lot of competitors they have to compete in selling
the textiles.
Other than that, there’s many textile existing in Kota Kinabalu area
beside BTC textile. In this case, BTC textile has many competitors that
they should to compete. So that, it make customers feel that BTC textile
same with the others textile in that area. BTC textile outlet should have a
uniqueness that can make customer attract to them.
For their food and catering, the restaurants are not in the strategic
area which is Menggatal and Lintas Plaza at Kota Kinabalu area.