Major Assignment

Major Assignment

Mehreen Rajap0931054x

Which social networking site

is more efficient, twitter or Facebook?

IntroductionFor my Major assignment I decided to do my conclusion on a Microsoft power point. My major assignment question is based on social networking sites. This presentation will include:• what is social network services?

• Social media

• How is social media used?

• What social media we use?

• What is Facebook?

• What is Twitter?

• Differences between Twitter and Facebook

• Facts about Facebook

• Facts about Twitter

• Popular Culture

• Questionnaire Results

• The future of social networking

• Conclusion

What is social network service?

Social network services are online social networks for societies of people who share interests and activities, or who may be interested in discovering the interests and activities of others, and which requires the use of a particular medium or piece of software.

Social network services are primarily web based and offer various ways for users to interact

Social networking tools for interaction include:• Chat rooms• Messaging• Email• Video• Voice chat• File sharing• Blogging• Discussion groups

Social Media•Media for social interactions using web-based technologies• “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Kaplan and Haenlein, 2010

How is social media used?

1. Participation2. Openness3. Conversation4. Community5. Connectedne

ss

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics: ParticipationSocial media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.OpennessMost social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.ConversationWhere as traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.CommunitySocial media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.ConnectednessMost kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Mayfield,A (2010)Few above characteristics relate to Facebook and Twitter, for e.g. Openness, community and connectedness.

What social media do we use?• Blogger• Facebook• Twitter• Wikipedia• YouTube

Which social networking site is

more efficient, twitter or Facebook?

• Social networking site• Launched in February 2004• More than 500 million active users in July 2010• Created by Mark Zuckerberg with Eduardo Saverin,

Dustin Moskovitz and Chris Hughes

Facebook

Twitter

• Tweets:• Text-based posts of up to 140 characters on profile

page• Following/followers:• Following = you subscribe to other authors tweets• Followers = people who have subscribed to your

tweets

Differences between Facebook and twitterDifferences Similarities

Facebook

• Facebook status updates seem to be most effective at around noon.

• On Facebook you interact with your family and real life friends.

• Facebook on the other hand appears to move a lot slower

• 1. Poke = Nudge• 2. Post Pictures = TwitPic and it

tweets with a url to your picture• 3. Videos = Tweet tinyurls, made

easy by many twitter clients like Twitterific

• 4. Share Links = Tweet tinyrls• 5. Tag pictures = @name callout a

person to tag• 6. Comments = Reply to tweets• 7. See a shared link and share the

link = RT (stronger endorsement by the user)

• 8.Add link to feeds = Star favourite, you can also get back to your favourite tweets later.

• 9. Message = DM• 10. Private profiles = Closed updates

approved by user• 11.Notification and feeds = Tweets• 12. Status updates = Tweets, in

twitter apps like Twitterific you can add your location to your tweets or pictures too.

• 13. Facebook Apps – keep content fresh on Facebook with fun tools = Twitter Apps is evolving with array of tools to offer new ease of use for twitter

• 14. RSS feed of feeds = RSS feed of specific user (more granular control, also keeps the focus on the individual)

• 15.Threaded comments = Comments not threaded, but there's a twitter app that offers that to people who want to track tweets as conversations

Twitter• A tweet only last a short period of

time (constantly updating) than a Facebook update

• A recent study by @DanZarrella found that best times to tweet during the day are around 5 p.m. On

• On Twitter you talk to online friends interested in similar things.

• Twitter obviously comes out as the far faster medium to transport messages

• Twitter does not offer photo hosting or albums; instead, the user uploads media on a third-party website such as TwitPic or even Facebook and link to it in an update

Interesting facts about Facebook

The world is obsessed with Facebook;• As of 2011, there are 500,000,000 active Facebook users. ( that’s 1 in every 13 people on earth.• 48% of 18 to 34 year olds check Facebook right when they wake up• 57% of people talk more online than they do in real life.• 750 million photos were uploaded to Facebook over new years weekend.

20 Minutes On Facebook:

1,000,000

LINKS SHARED

1,484,000

EVENT INVITES

TAGGEDPHOTOS1,323,000

1,851,000

STATUS UPDATES

1,972,000

FRIEND REQUESTSACCEPTED

PHOTOS UPLOADED

2,716,000

2,716,000

MESSAGESSENT

10,208,000

COMMENTSMADE

1,587,000

WALLPOSTS

Facts about Twitter

• There are more than 106 million accounts on twitter.• The number of twitter users increases by 300,000 every day.• Twitter gets more than 3 billion requests each day, generated by over 180 million unique visitors

Twitter Pros• Easy to navigate and update, link to and promote anything• Reach far beyond your inner circle of friends• One feed pools all users; anyone can follow anyone else unless

blocked• Pure communication tool, rapid responsiveness• You don’t have to be logged in to get updates; you can just use an

RSS reader• Very interactive, extensible messaging platform with open APIs• Many other applications being developed (Twitterific, Summize,

Twhirl, etc.)• Potential SMS text messaging revenue from wireless networks

(although Twitter states they are not currently getting any cut)• Potential future advertising and/or enterprise subscription-based

revenue streams• With its “thin” overhead, Twitter is probably more scalable than

Facebook, giving it a cost advantage

Twitter Cons• Limited functionality; find people, send brief messages, direct replies• Limited to 140 characters per update• Not all people find it immediately useful• Over-emphasis on follower counts• Easily abused for spam and increasing the noise level• Relatively smaller installed user base• As yet no readily apparent monetization strategy

Faceb0ok Pros• Application mash up; find people, make connections, email, instant messaging, image/video sharing, etc.• Most people can quickly understand the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM• More emphasis on deep connections with others vs. who has the most connections• “True Friends” feature increases your transparency to selected connections; almost like having private and public profiles• Huge, rapidly growing installed user base• Inherit stickiness, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform

Facebook Cons• More difficult to navigate and update• Requires investment of time to realize sustained benefit• Opt in model requires a user to allow others to connect• Less immediate responses; unless you stay logged on continually• Overhead of mashup and “thick” applications could limit scalability, bloat cost structure

Popular culture To define popular culture is to say that popular culture is simply culture that is widely favoured or well-liked by many people.”

(Storey. J, 2009)

Facebook has grown into Popular Culture because Facebook is really popular social network site which a lot people enjoy using that site to communicate with others.

Questionnaire Results

Do you use both Twitter and Facebook? Or just one or the other? Why?

I use both, twitter for work and Facebook for social activities.

I just use Facebook and the reason for that is because Facebook was more the hype at that time and I don’t see a reason for having two accounts to social networks.

I only use Facebook

Just Facebook because twitter looks kind of boring and there’s no need for 2 separate social networks. They both do the same thing but one has direct contact with celebrities.

Facebook more than Twitter. Facebook is more engaging than Twitter I personally think. Facebook appeals to me more as the layout is much more than text. Used twitter once or twice found it boring and simple but then again haven’t used it allot.

I use Twitter A LOT more often than Facebook and I enjoy it a lot more, too. I have 2 FB accounts - one is personal and the other is professional. The personal one is a bit boring to me, just silly little updates and silliness that doesn’t entertain me all that much. My professional one is even more unfulfilling to me but I keep it up

because I’m supposed to.

Yes, but both for different reasons. I use Facebook to interact with my friends and for procrastination when I have an essay I should be doing. Twitter, on the other hand, also has a handful of my friends, but I tweet mainly about my writing. Using hash tags makes it a lot easier to get your name out there and you find that agents/publishers/other writers will start following you if you use it frequently enough. I follow quite a few agents and publishers, all of whom post useful tips about submissions, etc. I think if I were to add an agent on Facebook, they might consider me a stalker

yeah as I like to use different social Medias and not just one

I don’t have Twitter as I don’t see the appeal of it and it looks really boring. I just Facebook a lot because it’s social and keeps you in touch with people

I only use Facebook… As I don’t feel the need to be on 2 Social Networking Sites

I don’t have Twitter as I don’t see the appeal of it and it looks really boring. I just Facebook a lot because it’s social and keeps you in touch with people

I just use Facebook and the reason for that is because Facebook was more the hype at that time and I don’t see a reason for having two accounts to social networks.

Facebook more than Twitter. Facebook is more engaging than Twitter I personally think. Facebook appeals to me more as the layout is much more than text. Used twitter once or twice found it boring and simple but then again haven’t used it allot.

I use Twitter A LOT more often than Facebook and I enjoy it a lot more, too. I have 2 FB accounts - one is personal and the other is professional. The personal one is a bit boring to me, just silly little updates and silliness that doesn’t entertain me all that much. My professional one is even more unfulfilling to me but I keep it up

because I’m supposed to.

Yes, but both for different reasons. I use Facebook to interact with my friends and for procrastination when I have an essay I should be doing. Twitter, on the other hand, also has a handful of my friends, but I tweet mainly about my writing. Using hash tags makes it a lot easier to get your name out there and you find that agents/publishers/other writers will start following you if you use it frequently enough. I follow quite a few agents and publishers, all of whom post useful tips about submissions, etc. I think if I were to add an agent on Facebook, they might consider me a stalker

yeah as I like to use different social Medias and not just one

I don’t have Twitter as I don’t see the appeal of it and it looks really boring. I just Facebook a lot because it’s social and keeps you in touch with people

I only use Facebook… As I don’t feel the need to be on 2 Social Networking Sites

I don’t have Twitter as I don’t see the appeal of it and it looks really boring. I just Facebook a lot because it’s social and keeps you in touch with people

Facebook Vs. Twitter

I got the results by asking people a simple question about Facebook and Twitter. The question was “Which social networking site is better Facebook or twitter” And I recorded that information as a tally chart and then I decided to create a line graph to present the results.

In the end, both Twitter and Facebook are simply communication tools; both will continue to develop and transform as users find new ways to extract value and either network may or may become a long term winner in the rapidly evolving social networking space. Eventually, the fact remains to be seen whether either application has a profitable, scalable and maintainable business model or whether the exit strategy is simply to be developed.

The future of social networking

Conclusion I personally think Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mash up of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first. But most people can rapidly understand how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens, Facebook is a social networking Entry; indicating you not to leave but rather to stick around and communicate within the network. Twitter on the other hand, encourages you grab ideals in byte-size large piece and use your updates as jumping off points to other places or just let others know what you’re up to at any given moment.

Questionnaire results, firstly I was not really pleased with the results as not much people response back to my questionnaire but people who got back to me from them I got positive answer towards Facebook compared to twitter. A lot people who I have asked said “ they find Facebook better compared to twitter as it is easy to use ” or “ my real friends are not on twitter so I don’t see the point having Twitter”. I also did a tally chart, where I asked people who have twitter and Facebook, “which social network site they think is better to use”. Even there I got people liking Facebook more then twitter, maybe because twitter is new and is a bit hard to use at first.

Overall with the research and questionnaire results I have found out that Facebook is more efficient social networking site.