maJoe's crab shack digital strategy

Page 1 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/1.jpg' width='140' height='200' /> Joe’s Crab Shack Goes Digital (More Digital)

Brittany ZimmermanADV 420 FS14

Page 2 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/2.jpg' width='140' height='200' /> Brand Background

Page 3 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/3.jpg' width='140' height='200' /> Competitor Analysis/Target Audience

Page 4 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/4.jpg' width='140' height='200' /> Problem Identification

Page 5 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/5.jpg' width='140' height='200' /> The Big Idea

Mobile App• In-house efficiency• Greater customer convenience

Website Traffic• SEO• Blog & PR posts• Social media interaction

Page 6 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/6.jpg' width='140' height='200' /> Strategy Analysis

Page 7 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/7.jpg' width='140' height='200' /> Tactical Executions

Page 8 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/8.jpg' width='140' height='200' /> Budget

AdWordsMobile App

Page 9 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/9.jpg' width='140' height='200' /> Measurement

• AdWords• Analytics• CTR

Page 10 <img data-url='document/majoes-crab-shack-digital-strategy.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: maJoe's crab shack digital strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032619/55c1dac9bb61eb2b628b47e8/html5/thumbnails/10.jpg' width='140' height='200' /> Questions?

maJoe's crab shack digital strategy

Marketing

budgetadwords mobile

brand background

problem identification

strategy analysis

tactical executions