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Media How Mainstay is going to beat the competition!
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Mainstay 2016

Feb 17, 2017

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Career

Randy Chung
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Page 1: Mainstay 2016

Media How Mainstay is going to beat the competition!

Page 2: Mainstay 2016

Our Support

Page 3: Mainstay 2016

Insight Sharing

Page 4: Mainstay 2016

LinkedIn: A global pool of talent

6M+ INDONESIA

3M+ PHILIPPINES

2M+ MALAYSIA

1M+ SINGAPORE

2M+ SAUDI ARABIA

25M+ BRAZIL

128M+ UNITED STATES OF AMERICA

12M+ CANADA

35M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

2M+ UNITED ARAB EMIRATES

20M+ UNITED KINGDOM

11M+ FRANCE

9M+ ITALY

2M+ BELGIUM

1M+ DENMARK

5M+ TURKEY

6M+ NETHERLANDS

2M+ SWEDEN

8M+ SPAIN

20M+ CHINA

433M+ Members worldwide +3 New members per second

4

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STAY INFORMED through professional news and knowledge

CONNECT with the

professional world

GET HIRED and build your

career

LinkedIn empowers members to connect to opportunity

Page 7: Mainstay 2016

Review - QBR

Page 8: Mainstay 2016

Custom Segment Targeting

•  Job Searchers – Applied, View

or Searched for a Job

•  Mass Affluent- Members who possess over $100k (USD) in investable assets.

Candidates Who is your target audience?

Page 9: Mainstay 2016

Media Solution for Mainstay Talent Branding & Internal Consultants

Page 10: Mainstay 2016

Company Branding CAREER PAGE with

TARGETED ADS

Page 11: Mainstay 2016

Targeted Ads & Career Page

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After clicking, that person will automatically become a follower!

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.

The candidate will be brought to the career page that matches their background (Marketing & Communications / Sales Page)

Marketing and Communications Sales

Page 14: Mainstay 2016

.

The candidate will be brought to the career page that matches their background (Finance and Legal Page)

Finance Legal

Page 15: Mainstay 2016

Sourcing for Internal Candidates Talent Direct

Page 16: Mainstay 2016

LinkedIn Talent Direct  The power of personalized InMail at campaign scale

Page 17: Mainstay 2016

Internal Candidate Generation InMail

Hi Name, I am really impressed with your recruitment experience within the Business and Technology space in Asia. We are an executive search company, based in Hong Kong, mainly servicing MNC clients in Europe, Asia and USA. We are interested in expanding our presence in Asia and would like to hire more professionals like you. I find your experience extremely valuable and would be keen to have a chat with you. Kindly advise which number to call you on. Thanks.

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ü  # InMails Opened

ü  # Responses

Reporting includes:

ü  Response Rate

ü  Open Rate

Page 21: Mainstay 2016

Talent Direct: Investment  One convenient all-inclusive price

ü  Up to 2300 to 3,000 sends

ü  35% open rate

ü  10% response rate

ü  Integration with Recruiter to capture and follow up with qualified leads

Page 22: Mainstay 2016

Questions? : [email protected]

§  Acquisition of at least 80 Candidate Email Leads on average even when they haven’t written it on LinkedIn

§  Acquisition of candidates’ profiles

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Project ROI

Talent Direct

Investment: $5,000 Recommendation:

ROI Projection:

•  2,300 InMails sent out At least

80 Targeted Candidates

* ROI calculated based on the benchmark of our Asia Clients

•  805 people open InMails

Page 24: Mainstay 2016

ROI Projections

Career Page for Branding 166,000 impressions

Recommendation: ROI Projection:

0.2% to 0.4% response rate -

332 to 664 followers Acquired

332 Candidate Leads

3 Placements $45,000 revenue

1% placement

rate

$15,000/ placement

Total ROI Projection USD 45,000

Page 25: Mainstay 2016

End