Main v2

insticat rREWARDING TV ENGAGEMENT

insticator is a platform that has reformed the engagement of TV content by syncing gamification, social validation, and a reward system all into one sticky experience.

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B2C site andapplication

B2B consumerfacing embed

enterprise free/ad supported

our products

the insticator team

Ryan O’CallaghanGraphic Designer and

Rewards Manager

Zack has always had a passion for TV. He founded his first entertainment and media business (RedRush Entertainment), which he sold. He now blends his passion for all things media with an understanding of what drives people.

Puneet joins Insticator coming from Accenture. He is armed with a Masters in Computer Science and years of corporate experience. A young and energetic perfectionist, he brings constant innovation to the Insticator development team.

Zack DugowFounder and CEO

Puneet AroraLead Developer

Tianyi CongFull Stack Developer

Zhongjing YapFront End Developer

Emily CottoneCommunity Manager

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board of advisors

Keith BoeskyTom Cunniff

Natan Edelsburg

Eric MontoyaKristi RiordanElias Roman

Dan SilberbergerRay Vergel de DiosMike Vorhaus

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Orange Fab AcceleratorInsticator was accepted into the Orange Fab Accelerator program. Over 2,000 companies applied for this partnership and mentoring opportunity, and Insticator was one of a select few. Orange is a leader in the telecommunications world with over 231 million customers and 161,000 employees. The program searched for elite companies that “change the way people connect and communicate. ” Insticator worked closely with Orange executives and benefited from their vast resources. We are apart of the Orange family and can have them assist us in expansion and growth.

insticator and orange

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+

18 - 24

50%

27%

12%5% 4% 2%

USERS BY AGE

25 - 34

35 - 44

45 - 54

55 - 64

65+

600% usergrowthlast 3 months

demographics

60% 5%UNITEDSTATES

CANADAUNITED KINGDOMINDIA

5%5%

additional 25% dispersed among

Germany, Australia, Brazil, Netherlands, Italy, France, Greece, Romania, Poland, Philipines, Mexico, Ireland, Sweden, Spain and more

65%35%6

insticat r history

JAN 2012AN IDEA IS BORN

AUG 2013PREDICTIONS GO LIVE

JAN 2014INSTICATOR REWARDS LAUNCH5 PARTNERS SIGN ON

MAR 2014USER CREATED PREDICTIONS TAKE OFFAPR 20146 API PARTNERS EMBED WIDGETTRAFFIC DOUBLES

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insticator features

embeddable widget fuctional in websites, iOS,

Android, and Facebook fan pages

api embed dashboard and backend management

leaderboards custom to TV shows, sports, and

friend lists

rewards catalogue easily accessible to vendors and

partners

immersive and organized Native platform

prediction creation and user polling system

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Create and share predictions to gamify the TV and sports experience. Fans answer predictions and interact in the Time Inc environment.

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embed the insticator widget • embeddable in all partner environments • fully customizable by show or sport • easy to use templates • customizable to blend into any platform • ad ready

Will the Lannisters keep the Throne?

yesno

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no

Can the US advance past Group G?

yes

no

World Cup

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OLENNA

TYRION

CERSEI

OTHER

WHO KILLED JOFFREY?

GAME OF THRONES PREDICTIONS insticat r

powered by

powered by

VISIT

<PREV NEXT>

REWARDS LEADERBOARD

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WHO IS A?

ARIA

SPENCER

WREN

MONA

HANNA

EMILY

insticat rPOWERD BY

WILL SUAREZ BE DISQUALIFIED FROM THE CUP?

YES

NO

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reward with partner merchandise • offer products in the Insticator Rewards Catalogue • collect user info for marketing • convert web users into returning customers

Sports Illustrated

1000 points

People Magazine

1000 points

Entertainment Weekly

1000 points

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gamify the experience • customize widgets with badges and leaderboards • incentivize users to return • use competition and social validation to engage users

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track and collect user data with the insticator api dashboard

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From: InsticatorTo: John

It’s Showtime!

GAME OF THRONES starts in 1 hour

Check out these other great shows!

SILICON VALLEYVEEP

insticator sends out tune-in emails • 47% of users will watch a show after receiving a reminder email • 34% of users will watch a suggested show

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RYAN O’CALLAGHANGLOBAL LEADERBOARD RANK: 14POINTS: 4,680

FAVORITES

ACTIVITY

Parks and Recreation

The Mindy Project

Modern Family

Glee

Brooklyn Nine-Nine

TV SHOW RANK

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Entertainment Weekly1000 pointsGet 6 months free now! Entertainment Weekly is your all-access pass to the most creative minds and brightest stars in Hollywood. We keep you plugged into pop culture.

Will Bran find the three-eyed raven?50 pointsRyan anwered YES

BADGES

DIRECTORYou really know your TV! You’re calling all of the shots now!

PREDICTIONS CREATED BYRYAN

see more

see more

Ryan redeemed a reward 1 hour ago

Ryan made a Game of Thrones prediction 3 hours ago

FRIENDS

see more

Ryan made a Game of Thrones prediction 3 hours ago

Will Tyrion face execution?50 pointsRyan anwered YES

dynamic experienceShowcase the enitre Insticator experience in any partner environment. Users can

connect with other fans, share their successes, and show off what they’ve won.

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9 embed partners Insticator’s beta embed is currently active in 9 websites,

featuring predictions from single shows

no

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The Originals OnlineThis is the perfect engagement tool. My followers love it, because we love to make predictions and live tweet them during the show. This just made it simpler and better. We've gained more fan interaction because of it.

LP2 EntertainmentThe relationship with Insticator makes perfect sense for LP2 Entertainment. Our subsidiary business, Team TV Supernatural Dramas, focuses on fandom in the supernatural TV world, and Insticator's goals to target that demograph-ic enhances our ability to reach a desired audience. Couldn't be happier with this relationship.

Vampire Diaries OnlineInsticator is a wonderful tool that enhances a TV viewer's experience and has definitely helped increase engagement among our readers and followers.

quotes from our partners

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Page Views

traffic growth

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vampire diaries case study

Four Fansites Embedded the Insticator EmbedThe four participating websites faced a similar issue: though they could drive traffic to their domains, the fans weren’t spending much time on the site. Insticator’s embeddable turn-key platform was embedded into all four sites to stimulate the interest of users, gamify the fanpage experience, and increase page views, yielding more advertising dollars and driving tune-in.

• Active Embed Use After embedding the Insticator experience into the partner sites, clicks on predictions increased by 65.7%

• Daily Unique and Page View Growth In the eight weeks of the campaign, partners saw on average a 20.1% increase in page views and a 21.6% increase in uniques daily

• Double Twitter Reach By coordinating Twitter social pushes with the partners, social reach was shared to an audience double their usual reach (817,479)

• Expanded Social Following Over the duration of the campaign, participating sites saw an average of 16.5% more Twitter followers (48,675) and 10.3% more Facebook fans (10,354)

*Detailed report available upon request22

TV SaaS Market• Worth $17 billion• Expected to gross $22 billion by 2015• Projected to grow 20% by 2020• Only 7% of SaaS companies have over 10 thousand users

Gamification Market • Worth $421 million in 2013 - expected to gross $2.8 billion by 2016 • 70% of large companies are using some form of gamification with 50% driving innovation

TV Internet Advertising Market• TV currently accounts for 58% of all internet ads with a 4.3% spend growth in 2013 (compared to a 4.5% spend growth in online ads in general)• Internet display advertising grew 32% in 2013 overall• Worth $5 billion in online video advertising• Expected to gross $33 billion by 2020

market forecast

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scripted tv

live events

sports

embedding

leaderboardsmobile

rewards

competitive matrixnobody dose as much as insticator

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