Main Report of Pacific Jeans Ltd

Garments sector is one of the important export sectors of our country.

Today readymade garments sector not only earn maximum foreign

currency but also engage a lot of unemployed people in productive

industry. For this industry, various bank and insurance business are now

in better position, transportation business now expanded in the

country, shipping business is increasing inside and outside the country,

cargo handling, clearing and forwarding business, buying house, hotel,

tourist –all this sectors found possibility of their business by this

readymade garments export. There are more than 18 lucks people

engaged in this sector. So their purchasing powers increases and a

group of consumer also created by this sector. More than 8 lucks

people are engaged in different accessories industry to earn their

money. As a result our unemployment reduces beside our socio-

economic position also developed. It is true that, for bright future of

Bangladesh the contribution of this sector cannot be neglected. But

now a days there are some internal socio- political problem and for

international depression there is a possibility to reduce our export. We

have to carefully assess our internal problem and try to overcome this

problem as early as possible. Otherwise we fail to attract foreign buyers

for export from our country. Before 2005 multi fiber agreement (MFA)

limit us specific export but after 2005 our export increases in different

new country including previous country. If we want development of

Bangladesh and to survive this industry in long run, our position and

INTRODUCTION

1

opposition party must work together to continue this industry. For

developing this industry we have to look our labor who are always

neglected. Labor are the key of this industry. So we have to give them

sufficient salary and other benefit for their well living. Backward linkage

industry, bonded warehouse facility, garments village must be

established for smooth export.76% of Bangladesh’s total export income

earn through RMG. Now Bangladeshis is in the 7’Th position in EU, in

exporting ready-made garments (RMG). This is the appropriate time for

solve problem and capture foreign market otherwise we cannot

increase our market share for readymade garments.

The following report is prepared on “PACIFIC JEANS Ltd.”, which is the

largest among locally invested garments. And it is the 2nd largest among

all garments in Bangladesh. The main objective of the study is to

evaluate the production, marketing, accounting, financial principles as

well s overall performance of the PACIFIC JEANS Ltd.

2

Pacific Jeans Limited is a 100% export oriented garments manufacturing

industry. It has started commercial production in 1994. It is a private

limited company and it is a “C” categories company that means there

are 100% local investors. It is located in Chittagong Export Processing

Zone known as CEPZ, Bangladesh. Md. Nasir Uddin is the Managing

Director of this company. He is a well experienced business personnel

and industrialist. He has the vast marketing experience and for

exploring the export business he had the opportunity to travel all over

the world and established a good business relationship with the

overseas buyers.

Name and Address of the project:

Pacific Jeans Limited

Plot # 16-19, Sector # 5

Chittagong Export Processing Zone,

Chittagong, Bangladesh.

Communication Media

Phone: 880-31-741006-8, 880-31-741338

Fax: 880-31-741339, 880-31-740153Email: [email protected]

An Overview of Pacific Jeans Ltd.

3

Pacific Jeans Ltd. is one of the foremost manufactures of the garment

industry in this country. Pacific Jeans Ltd. is a 100% export oriented

garments manufacturer. To maintain world-class quality garments

Pacific Jeans concentrates on the following factors

Quality of the input (such as fabrics, accessories, chemicals

etc.)

Quality of sewing.

Quality of sewing thread.

Quality of washing.

Quality of packing.

Quality of Finishing.

Objectives of the Company:

Best use of potentiality of garments industries of

Bangladesh.

Use the most modern technology in business field to

the best possible extends, which matches with the

socio-economic condition of Bangladesh.

Give opening to the new jobs.

Developing a set of human resources with the most

modern business philosophy, practice and technology.

Maintaining at least 80% efficiency.

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Products of Pacific Jeans Ltd.

Pacific Jeans Ltd. manufactured various types of garments

Long Pant

Short Pant

Three Quarter Length Trousers

Long Skirt

Short Skirt

Jacket

Denim Dress

Joggers

Kids Pant

Ladies Overall

Buyers of the Pacific Jeans Ltd.

GAP

Lee

Wrangler

MASH

H&M

Charles Vogele

V.F. Asia

5

Lin Dex

Henric and Laurence

Miles

Tesco

A Brief Profile of PACIFIC JEANS LIMITED :

Type of Company : Private Limited Company

Category of the company: ‘C’ Type (100% Bangladeshi

Investment)

Date of incorporation : march in1993

Date of commercial production: 26 November 1994

Date of 1st Export : 12 December 1994

Tax exemption period : 10 years (1994 to 2004)

Companies authorized capital: Taka 1,00,00,000.00(One Crore)

Companies Paid Up Capital : Taka 30,00,000.00 (Thirty Lac)

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Directors of the Company :

1. Md. Nasir Uddin

2. Mrs. Syeda Umme Habiba Begum

3. Mr. Sayed Mohammed Tanvir.

Chairman of the company : Mrs. Syeda Umme Habiba Begum

National Award: 4 times

1998-1999

2000-2001

1999-2000

2001-2002

Bank Name:

1. The Hong Kong and Shanghai

Banking Corp. Ltd.

2. Credit Agricole Indosuez

3. Agrani Bank

4. City Bank NA

Floor Area : 4,25,000 SFT

Production Capacity (pieces per day): 40,000 PCS per day.

7

Total Production: 12.48 Million Per Annum.

Cost of the Project: BDT 50.00 Crore

Material Searching Area: Hongkong, Indonesia, Taiwan, China,

India, Dubai, Pakistan, Mexico, Japan, South Korea, Bangladesh

.

Marketing Area:

USA -45%

Europe -50%

Japan -2%

Canada -3%

Other Concerning organizations of Pacific Jeans Ltd.

NZN Fashion Wears Ltd.

NZN Garments Ltd.

Diamond Fashion Wear (Pvt.) Ltd.

Jeans 2000.

Pacific Accessories.

Social Program of PACIFIC JEANS:

8

The Company is established to fulfill the following

achievements through its business operation, which are

directly or indirectly related with the social supplement of the

nation.

1. Employment Opportunity.

2. Working Environment for women.

3. Educational Program for the Child Labor (through BGMEA & UNDP)

as BGMEA member factory.

4. Not to employ the child labor.

5. Donation and rehabilitation program for the distressed people

affected by natural catastrophe like flood, storm, tornado etc.

6. Creating business opportunity for the linkage or support industry.

7. Training of the local people working in the factory through foreign

experts.

Social responsibility performance:

1. Bringing to the public job opportunities in the factory.

2. Educational program for uneducated child labor through BGMEA.

3. Keeping restriction in recruitment policy of HRD as regards child

labor employment.

4. Donation to Prime Minister’s Relief Fund and donation to the

associations engaged for helping distress people, as well sending

team from the company.

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5. Employment of the foreign expert to train up the workforce.

Amount spent on social activities:

We are spending worth Tk. 30.00 Lac on an average for the above

mentioned social activities.

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Chairman

Managing Director

General Manager

Deputy General Manager

ACCOUNTS

Asstt. General Manager

CUTTING MAINTENANCE WASHING

Manager

HRD MERCHANDISING ACCOUNTS PRODUCTION STORE

DEPUTY MANAGER

ACCOUNTS HRD COMMERCIAL

ASSTT. DY MANAGER

ACCOUNTS STORE PRODUCTION

SENIOR EXECUTIVE

JUNIOR EXECUTIVE

STAFF

WORKERS

Basic Corporate Structure:

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The key points of management practices of PACIFIC JEANS Ltd. Are

discussed below

MISSION:

The mission is to Maintain Code of conduct or maintain Labor Law

(2006).on time shipment and to maintain quality products.

In our visiting organization, the main mission or purpose of PACIFIC

JEANS Ltd. is to create or increase profit as a production oriented

company.

Goals and Objectives:

Objectives or goals are defined as the important ends toward which

organizational and individual activities are directed. Objectives state

end results. Clear and verifiable objectives facilitate measurement of

the surplus as well as the effectiveness and efficiency of managerial

actions.

PACIFIC JEANS Ltd. considers the increase of production, quality of

product, market share and achieving target as organizational goals and

objectives.

Policies and Procedures:

The term strategy has been used in different ways. One of the most

comprehensive definitions refers to the determination of basic long-

MANAGEMENT PRACTICES of PACIFIC JEANS Ltd.

12

term objectives and courses of action and allocations of resources to

achieve these aims.

On the other hand, Policies are general statements or understandings,

which guide managers’ thinking in decision making. They ensure that

decisions falls under certain boundaries.

PACIFIC JEANS Ltd. has the established rules, procedures, policies or

strategies. But they could not provide that for their business secrecy.

Planning Process:

Planning involves selecting missions and objectives and the actions to

achieve them, it requires decision making. PACIFIC JEANS Ltd. also has a

strong planning process in which the authority has to formulate these

plans. Most of the times top-level management make decisions.

MBO or MBE:

Management by Objective (MBO) is a comprehensive managerial

system that integrates many key managerial activities in a systematic

manner and that is consciously directed toward the effective and

efficient achievement of organizational and individual objectives.

But PACIFIC JEANS Ltd. does not encourage MBO or Management by

Exception (MBE) as a basis of decision-making.

Specialization and Departmentalization:

This company follows work specialization for every employee. Work

specialization refers to every employees should specialized in the

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particular field. PACIFIC JEANS Ltd. does not follow generalization. And

the company generally follows the product departmentalization.

Span of Control:

The number of subordinates a manager can effectively and efficiently

direct. Wider span are more efficient in term of cost. However at some

point wider span reduce effectiveness. That is, when the span becomes

too large, employee performance suffers because supervisors no longer

have the times to provide the necessary leadership and support.

Narrow span have three major drawbacks.

1. They are expensive because they add level of management

2. They make vertical communication in the organization more

complex

3. Narrow span of control encourage overly tight supervision and

discourage employees autonomy.

PACIFIC JEANS Ltd. follows narrow span of control and manage

effectively.

Decision Making:

Decision-making is defined as selection of a course of action from

among alternatives; it is at the core of planning. Decision-making may

be either centralized or decentralized. The decision making process of

that company is centralized by the authority. The lower level managers

cannot participate in the decision-making.

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15

In my visit I know that there is a separate HRD or personnel department

in the company.

There are about 3 Human Resource Managers in PACIFIC JEANS Ltd.

The basic Organ gram of the Human Resource Department is as follows:

Roles of HR department

Maintain Liaison with the Administrative Manager.

Grievances handling of the workers.

Undertaking training programs for skill development.

Counseling the rights and responsibilities among the workers.

Conducting motivational programs.

Taking care of in-house cleanliness, health and safety.

Ethical issues and codes of conduct etc

GENERAL MANAGER

MANAGER(SEC-1)

MANAGER(SEC-2)

MANAGER(SEC-3)

Human Resource Management of PACIFIC JEANS Ltd.

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The Main areas of Human Resource Management are

discussed below:

There is an organized manpower policy in this type of production-

oriented company. This policy includes manpower planning, salary and

wages administration, recruitment and selection, training, performance

appraisal, motivation, promotion/demotion, employee morale,

industrial relations, etc.

Manpower Planning:

We know that the starting point in attracting qualified human resource

is planning. HR planning, in turn, involves job analysis and forecasting

the demand and supply of labor. Basically the personnel manager is

responsible for manpower planning, but before taking any decision he

consults with line managers.

In fact, Manpower planning is the process by which an organization can

engage the right number of people for the right job at the right time

Number of Worker: 10500(casual 700)

Male worker: 45%

Female worker: 55%

TYPE number

Technical 6945

Non- techical 2855

Permanent 90%

Casual 10%

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Number of officers: 627

Technical: 345

Non-technical: 282

Right person to the right job:

The sequence of the activities performed by PACIFIC JEANS Limited to

ensure quality people on the right job is given below:

Human Resource Planning

Recruitment

Selection

Orientatio

Training

Performance Evaluation

Compensation and Benefits

Career Development

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Employee Recruitment and Selection:

In most of the organizations, the human resources are properly viewed

as their most important assets. For employee recruitment and

selections, the company consider following factors to formulate

principle:

Needs of employee for present and future

Opportunities of collection and selection.

Economic conditions

Goals

Organizational style

Nature of the tasks

Departmental manager who decides that he needs to add to his staff or

to replace someone who is leaving the organization customarily

initiates the process of searching for a new employee. Commonly he

makes a written request to the personnel department stating that he

wishes to hire someone to fill a specific vacancy. The position to be

filled is defined in terms of its job description and of its job specification

(human qualifications). The hiring activity should be integrated with the

human resources plans of the company.

Recruitment:

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Recruitment is a process to find out quality people for the organization.

It is directly related to a number of personnel or human resource

activities are as follows:

Employment planning → Recruiting → providing → Job application →

selection

The various types of recruitment procedures are as follows:

1. Internal source

2. Advertisements

3. Employee referrals

4. Private employment agencies

5. School placement

In my practical findings, PACIFIC JEANS LTD follows the internal sources

and advertising procedures to recruit the people.

And for recruiting employees through advertising, the company follows

the daily newspaper, Internet and others. The company also collects the

applications from applicants by post or courier service and others.

The personnel recruitment process:

Human Resource Planning

Alternatives to Recruitment

Personnel Recruitment

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Selection Procedure:

After recruitment, the company maintains selection procedure. PACIFIC

JEANS LTD makes a short list of applicants from among all before

selection test. This type of short list is prepared as qualification and

experience. There are various types of selection test for employee

selection. These are:

Written (subjective type) test,

Written (objective type) test,

Oral test

Medical test

Others

PACIFIC JEANS LTD usually follows the written (subjective type) test;

oral test and medical test for employee selection but this selection

procedure can vary person to person. Such that

For worker: No written test is undertaken in selecting workers. Job

experience is considered as a vital factor.

Internal Method

Internal sources External sources

External Method

RecruitedIndividual

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For staff: Departmental manger gives instruction to HRM to attract

fight people.

For Junior Manager/Brand Manager : As this is an entry-level/mid

level position in management, Human resource department undertakes

a series organization tests. All the candidates are required to sit for

written test. Written test, interview, physical test, group performance

test, physical examination is also undertaken. Then the potential

candidates are human resource Manager.

For Senior Manager: This post is filled up through promotion and

hiring from other manufacturing concerns.

Job Analysis:

Job analysis is the process of studying and collecting information

related to operation and responsibilities for specific job. This is the

primary and pre-condition before recruiting and selecting a person.

PACIFIC JEANS LTD follows job analysis before employee recruitment.

Job description:

Job description is an organized and factual statement of the duties and

responsibilities for a particular job. PACIFIC JEANS LTD follows job

analysis, job specification and job description for every job.

Job Specification:

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It is a statement of minimum acceptance of human qualities necessary

to perform a job properly. The company selects employees according to

job specification.

Retained Quality People:

Retaining the quality people in an organization is an important task for

HRD. Every organization wants to retain quality, experienced and

efficient manpower to its organization. The following strategies are

followed to retain quality people:

(i) Motivation

(ii) Promotion

(iii) Providing extra facilities

(iv) Training and

(v) Others.

PACIFIC JEANS LTD provides promotion and extra benefits to retain

quality people to the organization.

There are basically two types of benefits provided by the company.

These are:

(i) Financial benefits

(ii) Non-financial benefits

(i) Financial Benefits: Financial benefits are as follows:

a. Salary

b. Bonus

c. Incentives

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d. Group insurance

e. Food subsidies

(ii) Non-financial Benefits: Non-financial benefits are as follows:

a. Communications/transport

b. Free medical services

c. Entertainment

d. Others

Promotion/Demotion:

The most important policy question in promotion is the relative

significance of seniority and competence. In recent times potentiality

and competency are considered as most important basis for promotion.

Though there is an increasing pressure and tendency, to give more

weight to seniority in making promotions, because of the great

importance that worker attach to length of service.

PACIFIC JEANS LTD considers the followings as the basis for promotion.

Seniority

Experience

Performance

Academic Qualification

Like public concerns, they do not have any system of demotion. HRM

urged that the incompetent employee has to be trained.

Training and Development:

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For increasing the knowledge, skill and improvement of competency of

employees both in-house and out-door system are followed.

There are some training methods for developing employees. They are:

On the job training,

Apprenticeship method,

Lecture and conference method,

Sensitivity training,

Vestibule training

PACIFIC JEANS LTD follows on the job training.

It means informing the trainees about the nature of work, conditions,

and environment within a short period of time. The company has a

separate training department in which a continuing training system is

maintained. Employees are also sending to train up in foreign country.

Wage and Salary Administration:

Personnel department has its own policy for salary and wage

administration.

There are some bases for setting pay. These are as follows:

a. Seniority

b. Experience

c. Performance

d. Position

e. Geographical distance

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f. Academic qualification

g. Personal relation

h. Others

Average Pay Scale per Month for employee’s

US$50.00.Theminimum wages for worker is BDT 2100.00.PACIFIC JEANS

provide two Eid bonuses to employees and workers

Motivation:

Motivation can be defined as the process that account for an

individual’s intensity, direction, and persistence of effort toward

attaining a goal. The three key elements in this definition are important.

In motivating the employees the HR department of PACIFIC JEANS Ltd.

has introduced financial incentives, increment, profit sharing, job

security. PACIFIC JEANS LTD follows the two-factor theory of

motivation.

Intrinsic factors or Motivational factor which is related to job

satisfaction such as recognition, growth, advancement, work itself and

achievement etc.

Extrinsic factors are associated with dissatisfaction such as company

policy, administration, supervisions and salaries.

If extrinsic or hygiene factors are available than employees will not be

dissatisfied, it does not mean that employees are satisfied. Because,

these are very common factors and exist in every organization.

PACIFIC JEANS Ltd motivates their employees through some facilities.

These are:

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a. Handsome basic pay

b. Increment in basic pay

d. Job security

e. Job status

f. Good behavior

Performance Appraisal:

Performance appraisal is a process for evaluating the past performance

of an employee by his supervising officer who is conversant with the

employees’ job performance. There are two types of performance

appraisals.

1. Traditional performance appraisal

2. Result oriented performance appraisal

In PACIFIC JEANS, result oriented performance appraisal is followed.

There is a continuous evaluation system for performance appraisal. The

company has professional appraisers to evaluate the performance.

For evaluating performance, this company uses an appraisal form to be

filled by nominee’s associates and superior.

Job Rotation:

PACIFIC JEANS Ltd. follows job rotation strongly when employees feel

fatigue and monotony because of continuation of job. It indicates

change the job for sometimes in order to minimize fatigue and

monotony of particular employees.

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Interpersonal Relationship:

In PACIFIC JEANS there is a good management-worker relationship. The

company always tries to maintain good interpersonal relationship of

employees. It improves employee morality and organization’s

citizenship. The company improves their interpersonal relationship

through attending party, meeting, counseling, annual picnic and official

festival.

Participative Decision-making:

Participative decision-making is one of the core concepts of industrial

democracy. Industrial democracy is the modern global world

phenomenon.

PACIFIC JEANS takes participative decision making, but do not

encourage CBA. Their workers are well satisfied and do not want CBA.

Although they do not encourage CBA but take participative decision.

Labor turnover:

Labor turnover of company is 2-3%. There are various effects of labor

turnover. These are:

Deceases of team spirit.

Increasing the training cost

Increasing the administrating expenses.

Difficulty of optimum use of machinery.

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PACIFIC JEANS also faces problem in case of labor turnover. But there is

only 10% labor turnover in previous 5 years due to the employee’s

personal interest.

To reduce the employee turnover the company gives the promotion

and increases the salary.

Industrial disputes:

There are various forms of industrial disputes like:

1. Strike

2. Sit-down

3. Lock-out

4. Go slow, etc.

In PACIFIC JEANS, there is no industrial disputes and conflicting

situation.

Employee Morale:

The company emphasis on group moral rather than personal. It has no

particular system in measuring the morale of employee. Being an

employee of this concern the entire employee possesses good social

status and therefore, they have high morale.

The organization has good reputation in practicing ethical business. To

ensure the ethical behavior of the employees it follows basic policies.

Not to do any unethical business.

Avoiding market and price manipulation practices.

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Giving tax (Customs, Income, duty, others).

Not to offer and receive bribe for doing anything.

Social welfare involvement.

INDUSTRIAL RELATIONS

Industrial relation occurs within dynamic conflict situation. Which is

permanent and unalterable so long as the structure of society of the

social remains unaltered. PACIFIC JEANS follows the industrial relation

ordinance of 1969 properly. The existence relationship between labor

and management is good. The management tries to develop the

relation with the labors. There are no trade union activities in the

organization. The worker welfare committee discussed with BGMEA to

solve the any problem.

The company also emphasizes on the following factors to develop

industrial relation

Payment the proper wages within due time.

Ensure better working condition.

Arrangement training facilities.

Ensuring participatory management.

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PACIFIC JEANS has a separate production department, which is the vital

for that organization. The production department is responsible for:

Maintaining liaison with the marketing and sales department and

to accept the order for specific floor according to the capacity.

Managing the machine lay out plan of the production floor.

Study the order/products carefully before start the production.

Arrangement of required raw materials, machine and manpower.

Arrangement of production according to the delivery schedule.

Take care of the products quality.

Facing buyer’s inspection.

Preparation of the production planning in advance and

coordinate with the marketing team to avoid any late delivery,

over/less booking

Taking care of the safety issues like Products Safety, Workers

Safety, and Safety of the Industry.

The production department has capacity to produce 40,000.00 units per

day. The production system of PACIFIC JEANS is continuous. Production

procedure is 80% automatic and the rest is manual. The organization’s

Total Production is 12.48 Million Per Annum.

Production Performance of PACIFIC JEANS Ltd,

31

Production Flowchart of the Company:

Reqirements

MARKETING & SALESOrder AcceptSampling, patternDesigning, Marking,Grading,CostingQuotationOrder Confirmation

Booking for fabrics and accessories

PURCHASEFabricsChemicalAccessories

STORINGInspectionMaterial Receive &Issue

Buyers’ confirmation and receive sight L/C or BB L/C

PRODUCTIONCutting the FabricsSewingWashing

Satisfaction

DELIVERYAfter finishing all formalities ensure the buyers by fax or email. Ready for exporting the garments

FINISHINGProduction Labeling accordingto customers order.Checking & PackingCommunicate with C&F

STORING IN FINISHED GOODS GODOWN

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In this company the manufacturing manager directly administers

production task. The production target for the whole year is fixed on

the basis of estimates of the marketing department. The annual target

is divided to weekly target. An adjustment in manufacturing target is

made from time to time as per the change of the world market

situation. In order to ensure the achievement of production target

regarding product quality and quantity a weekly and regular review is

made.

In my practical findings during our visiting, I observed a organized

production system which is fully controlled by the newly sophisticated

technology, that is, the production system is basically computer based.

Besides this there are some latest technological production systems

which can really surprised me. As a result, the whole production system

is operated with fully disciplined way. This production system is

basically divided into two parts. They are:

1. Production By CAD: Since this company is mostly based on

manufacturing of garments wear so the cutting and designing of

cloth is most important task. As a consequence Computer Aided

Design (CAD) is largely used for producing the products.

And the other hand to cut the cloth on the basis of size of the

shirt, pant, trouser, etc made by the CAD. It reduces the wastages

and creates an effective cutting on the cloth. In this way, the

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shirt, pant, coat, trouser and other dress have been producing by

the computer equipment.

Design has been monitoring by the computer monitor and this

output as a design on GGT printing machine. That designs have to

place on the cloth correctly and cutting for final production by

the workers.

2. Production By CAM: Similar as CAD, Computer Aided

Manufacturing (CAM) is largely used for manufacturing concern.

The CAM is technique applied by the modern sophisticated

equipment of PACIFIC JEANS Ltd. Some sort of product would not

made possible totally by the hand of human being which is easily

operated on the computer aided machine. In order to produce

high quality product to set up CAM system which mark on their

quality of product as a level of brand. In this way, the company to

proper used on CAM is effective performance for production and

marked by the computer level seal to their product remain.

Production Capacity of PACIFIC JEANS (Items Per Day)

Total Capacity: 40,000.00

ITEM Unit

1. Men’s Ladies & Boys’ 5 pocket Jeans 15000.00

2. Cargo Pants/Shorts/Men’s Carpenters 7500.00

3. Chinos 7500.00

4. Overall/Short all 4000.00

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5. Skirt 2000.00

6. Men’s Shirt 4000.00

PACIFIC JEANS Ltd. is a basically a garment manufacturing company. It

produces mainly jeans pants & trousers. The contribution of garments

sectors towards the total export is a great percentage of this company.

Marketing Department:

PACIFIC JEANS Ltd. attaches much importance to its marketing tasks for

which the Managing Director himself takes personal interest. The

marketing department is responsible for sales, distribution, market

research and handling marketing of individual products. The total

manpower engaged in the marketing department is only 20-40 persons.

Target Market:

In PACIFIC JEANS Ltd, there target market is especially for foreign

market. They are marketing their products to USA, European countries,

Canada, Brazil, germany, netherland etc.

MARKETING MANAGEMENT of PACIFIC JEANS Ltd.

35

Market Structure:

It is a production oriented manufacturing concern. The nature of

production is garments wear and it produces the consumer goods.

PACIFIC JEANS is 100% export oriented and it produces for foreign

market. The organization’s close competitors are India, Pakistan, China,

and Hong Kong.

Package:

The company feels that packaging is more important task to protest the

freshness of their products. The company always conscious on there

product, and so that package is more attractive which attraction to the

customer and also describe the product application.

PACIFIC JEANS Ltd have been realizing at the long period, the power of

good packaging to create instant customer/buyer recognition of the

company or brand .In this regard the company, before the final

packaging to check properly on product defaults, if any defaults fined

out and instant to attention concern and rejection of that product.

After checking at first to pack on individual poly bag and wrapper on the

carton, which is printed by board paper?

Marketing of product:

Marketing of quality product is the main function of the company.

Therefore, there are no difficulties in case of marketing new product. In

shipping there is no problem, only port and custom problem is not well

36

satisfied about their market demand. There are no traditional

promotional activities in this manufacturing organization. Because there

is a 100% export volume in this organization.

Transportation:

Transportation is a necessary function of marketing because most of

the markets are geographically separated from the area of production.

On the basis of products to required the various types of mode of

transports to the place of consumption. In this context the company

likes the sea, air and land transportation to carry on their products. On

the above conditions to depend on urgency need which use to the

company requirement. But the company normally prepared on the sea

transportation because it contains on large volume of product at a time.

Frequently, the transportation cost would be minimized. The company

has an own transport department and have cargo carrier.

The air transportation use only for urgency met the customer demand.

Sometimes, this air transportation is used for emergency treatment of

any top-level executive or their family members.

Advertisement:

This company does not follow any advertisement strategy for creating

market demand. PACIFIC JEANS Ltd always tries to maintain the product

quality. This is their only promotional activity for attracting the foreign

buyers. Because this company is completely different from any other

type of production oriented company in regard of buyer attractiveness,

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buyer convince and getting order from buyer. As a result, in most of the

times, the company get the order from world reputed branded

products.

Sales Target:

The company have sales target only for international market. PACIFIC

JEANS Ltd follows the research and development program for

developing their sales volume or product quality.

In PACIFIC JEANS Ltd, there is a sales center, but do not follow the

traditional price discount system even not provide after sales service.

There are some sorts of samples for foreign buyers in this sales center.

Besides this, there is only the particular target for delivering timely the

quality products to the enlisted foreign buyers.

Marketing Problem:

Because PACIFIC JEANS Ltd is a private organization. Although it is

worldwide experience, skilled management and rich compensation

policy has played vital role to minimize some of the problem like worker

unrest, absenteeism and administrative etc.

Some problems are:

1. Sometimes govt. rules and regulation restrict PACIFIC JEANS Ltd

normal processing operation. The govt. of Bangladesh always

keeps close eyes on its activities. For changing prices, new plant

installation, raw materials, and procurement etc. the company

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has to seek necessary permission from the govt. obviously the

govt. cannot always meet its expectation.

2. PACIFIC JEANS Ltd uses packaging materials for local suppliers,

printing, paper, wrapper, carton making etc, of this company

which are relatively inferior in quality than those of developed

countries. The supplier often fails to honor time commitment in

delivery.

3. Political instability is another serious operational concern for

PACIFIC JEANS Ltd. Particularly we have to see that Bangladesh

witnessed frequently changes in govt. policies and regulations.

The financial management is the custodian of the finance of the

organization. The department keeps all records of the payment and

earnings, operating company’s account with the bank, arrange funds as

per requirement and deals with income tax for the tax matter of the

company. This department is responsible for maintaining proper

account of the company’s property and maintaining liaison with the

owner for the financial matters regularly. The key elements of financial

management of PACIFIC JEANS Ltd. Are discussed below:

FINANCIAL MANAGEMENT of PACIFIC JEANS Ltd.

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Capital and Capital Structure:

The main source of capital is the directors’ investment in the company.

The capital structure normally follow paid up capital.

Companies authorized capital : Taka 1,00,00,000.00 (One Crore)

Companies Paid Up Capital : Taka 30,00,000.00 (Thirty Lac)

But in my practical findings, the company does not provide any type of

financial statement due to their business secrecy.

Market Share:

PACIFIC JEANS Ltd. does not enter share market. Therefore the

company has no market share. It is a private limited business entity.

Short term and Long term Financing:

Most of the firm use short term financing to meet temporarily short

falls, while permanent capital (long term debt and equity) is used to

meet long-term capital requirement. There are four basic source of

short term financing.

Account payable

Bank loan

Commercial paper

Accruals

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PACIFIC JEANS Ltd. provides short-term finance from company’s own

sources. Long term finance provide by directors and banks. The

company has no problems of internal financing.

Bank Name:

The Hong Kong and Shanghai Banking Corp. Ltd.

Credit Agricole Indosuez

Agrani Bank

Citi Bank NA

.

Information technology is a very crucial and important sector for all

organization. In the view point of today’s complex business world an

organization cannot survive without the help of information

technology. PACIFIC JEANS Ltd. also has separate information

technology.

INFORMATION TECHNOLOGY

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PACIFIC JEANS Ltd. is fully resourceful about information technology. A

short description about their capability of information technology is

given below:

1) 30 computers for IT department where all records of the

company are kept.

2) 12 IT specialist to maintain all the work of this department.

3) 18 computer literate officers to use the computer.

4) Own centrally located server, which coordinate all the

computers.

5) All the computers are equipped with Internet facility

PACIFIC JEANS Ltd. use customized software for their IT department.

This company uses their IT facility:

1) For payroll.

2) To keep the accounts for all departments.

3) To get the latest data about garments sector.

4) To communicate with buyers.

5) To keep the record of Accounts and Finance departments.

6) To get orders and send price catalogue to the buyers by e-

mail.

7) To easy retrieve of data and print the data.

Fire equipments:

Safety and security Measures

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Fire extinguishers : ABC-26pc, CO2-30pc

Fire alarms : 12 alarms

Manila rope : 10 pcs

Face mask : 30 pcs

Emergency lights : 50 lights

Smoke detector : All floors

Exhaust fan : 130 fans

Fire hoses : 10 hoses

First aid boxes : 10 boxes

Water bucket with stand : 20 pcs

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During my visit, I notice some problems of PACIFIC JEANS. These are

mentioned below:

The organization does not have adequate promotional programs

for its product.

There is no child care center for female worker

There is no provident fund for employees and workers.

The organization does not maintain any educational standard for

workers.

It does not provide educational facility to its workers

Problems of PACIFIC JEANS Ltd.

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On the basis of findings of the study, I would like to recommend the

followings:

1. Pacific Jeans is supposed to arrange some training program to

improve the efficiency of the helpers & operators.

2. Company be capable of arrange half yearly get together to

improve the relationship between the Management & workers.

3. Customer service can be improved. For this purpose

management can arrange yearly get together with the consumers

(Buyers).

4. The Company must have to appoint at least medium educated &

Skill person.

5. The Company can develop the advertising promotion.

6. The salary system should be well structured regarding the job

responsibilities.

Recommendations:

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At last, I can say that the management portion of all departments of

Pacific Jeans Ltd. is performing its job efficiently. In fact the all

departments are most important equally to increase the productivity by

low cost and to maintain the well reputation. Beside the executives are

very industrious and serious in performing their jobs. Though there are

also some who are not much committed. The executives hardly try to

achieve 90% efficiency.

The organization is maintaining a high quality work environment in

accordance with the labor Act of Bangladesh. Workers get adequate

wages and they get their wages timely. So the workers are satisfied and

there is no industrial dispute or labor unrest.

If the Company follows the recommendations made in this report, I

believe that it can overcome the present problem. And in the long run

the company will be benefited and it may become the market leader in

near future.

There is no doubt that Pacific Jeans has created a good reputation in

the market by its quality product and service. It should maintain the

quality and try to diverse its business.

CONCLUSION

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Bibliography

Profile of Pacific Jeans Ltd.

Standard questionnaire.

Officials of Pacific Jeans Ltd.

Personnel Management, -Decenzo Robbins.

Website Pacific Jeans Ltd.

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