Main ProjectCustomer Preference towards Titan Watches with special reference to Coimbatore city

INTRODUCTION OF THE STUDY

This study is based on the topic “Customer Preference towards Titan Watches with

special reference to Coimbatore city”.

This study aims to find factors affecting the purchase of watches, the Medias that create

awareness about titan watches, time period of usage of watches etc.

Data field study was done and response was collected through questionnaire.

Primary data were collected and simple percentage, statistical tool were used to find out

the result.

The project is carried on an open basis by meeting the respondents face to face and

getting their views and then using those as a basis for further analysis and interpretations.

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INTRODUCTION OF WATCHES

This study has been conducted to know the customer preference for watch. Watch

becomes an essential part that decides the prestige and style of person.

Watches came in to world during 15th century. Watches can be said as a strap or bracelet

used to tie on the wrist. There are several models of watches.

The main uses of watches are to show the time and most of the watches have a facility to

show date and highly sophisticated watches will have many other mechanisms.

Customer preference is a term used to show the interest of individual for each product

and these changes from one individual to other.

There are many factors that decide the purchase of a watch. Price, quality are some of the

factors that decides the purchase. When someone looks for the above factors some prefer for

style and not the quality.

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NEED FOR STUDY

This topic has its own scope for both society and the companies

For companies:

To know what all makes a customer get attracted to the watch

Price strategy that should be followed.

Methods to be followed to create more awareness with in public.

The brand ambassador society prefer for a particular brand (in interior studies)

For Society:

To know general strategy that is used by company for the sales of watches.

To know the quality rating of a watch by each individual in the society.

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OBJECTIVES

The main objectives of this project is

Primary objectives

Secondary objectives

Primary Objectives

To make a study on the customer preference for titan watches within the Coimbatore city.

Secondary Objectives

To know the factors that affects the purchase of watches whether the style, price or the

quality decides the purchase.

To understand which Medias like TV, radio, magazines etc helps in capturing customers.

To understand the time period of usage of watches that will help in understanding the

quality of watches.

To know the brand of watch they prefer and the reason why they prefer that particular

brand.

To know the needs of the customers what they are particularly in need of.

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LIMITATIONS

The study is conducted only in the Coimbatore city. So results are applicable to that place

only.

Due to time constraint only 150 numbers of respondents were considered.

The results fully depends on the information given by the respondents which may be

biased

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RESEARCH METHODOLOGY

Methodology

Methodology is a process of solving a problem systematically. The problems are

designed, analyzed and interpreted systematically to give a solution to the problem.

Research Methodology

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically and the steps that are

generally adopted by a researcher is studying his research problem.

Exploratory Design

In this project exploratory research has been undertaken. The purpose of exploratory

studies is to achieve new insights into a phenomenon. The major emphasis in those studies is the

discovery of new insights or ideas.

Sampling Design

The research study is based on convenience sampling

Source of Data

Primary data

Secondary data

Primary data

The primary data are collected through orderly structured questionnaire form the

customers towards titan brand watches.

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Secondary data

The secondary data are collected from the books, projects and website.

Data Processing

The collected data was edited, coded and tabulated for the purpose of using statistical

tools.

Formula for simple percentage analysis

Formula for simple percentage analysis

Number of respondent for the particular factor

Simple Percentage Analysis = × 100

Total number of respondents

Data interpretation

The analyzed results were interpreted and finding noted viable measures and suitable

suggestions have been recommended.

Period of study

The period of the study was conducted in 2009-2010.

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TABLE NO. 1

TABLE SHOWING THE AGE GROUP OF THE RESPONDENT

S.No Age No. of respondents Percentage

1 Up to 20 104 69.3

2 21 to 30 35 23.3

3 31 to 40 8 5.4

4 41 and above 3 2

Total 150 100

Inference:-

From the above table it is inferred that 69.3% of the respondents are between the age

group up to 20, 23.3% of the respondents are between 21-30, 5.4% of the respondents are

between 31-40, and the remaining 2 of the respondents are the age of 41 and above.

Majority:-

Majority of the respondents (69.3%) are up to 20.

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TABLE NO. 2

TABLE SHOWING THE GENDER OF THE RESPONDENT

S.No Genders No. of respondents Percentage

1 Male 20 13.3

2 Female 130 86.7

Total 150 100

Inference:-

From the above table it is inferred that 86.7% of the respondents are female and the

remaining 13.3% of the respondents are male.

Majority

Majority of the respondents (86.7%) are female.

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TABLE NO. 3

TABLE SHOWING THE EDUCATIONAL QUALIFICATION OF THE

RESPONDENT

S.No Educational qualification No. of respondents Percentage

1 School level 23 15.3

2 Graduate 86 57.3

3 Post graduate 26 17.3

4 Others 15 10

Total 150 100

Inference:-

From the above table it is inferred that 15.3% of the respondents are graduate, 17.3% of

the respondents are post graduate, 57.3% of the respondents are school level, and the remaining

10% of the respondents are others.

Majority

Majority of the respondents (57.3%) are graduate.

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TABLE NO. 4

TABLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT

S.No Occupation status No. of respondents Percentage

1 Business 8 5.3

2 Employee 18 12

3 Professionals 6 4

4 Others 118 78.6

Total 150 100

Inference:-

From the above table it is inferred that 78.6% of the respondents are others, 12% of the

respondents are employee, 5.3% of the respondents are business, and the remaining 4% of the

respondents are comes under professionals.

Majority

Majority of the respondents (78.6%) are others.

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TABLE NO. 5

TABLE SHOWING THE MARITAL STATUS OF THE RESPONDENT

S.No Marital status No. of respondents Percentage

1 Married 20 13.33

2 Unmarried 130 86.67

Total 150 100

Inference:-

From the above table it is inferred that 86.67% of the respondents are unmarried, and the

remaining 13.33% of the respondents are married.

Majority

Majority of the respondents (86.67%) are unmarried.

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TABLE NO. 6

TABLE SHOWING THE SIZE OF THE FAMILY OF THE RESPONDENT

S.No Size of the family No. of respondents Percentage

1 2 13 8.6

2 3 12 8.8

3 4 78 52

4 Above 4 47 31.3

Total 150 100

Inference:-

From the above table it is inferred that 52% of the respondent’s size of family is 4, 31.3%

of the respondents size of the family is above 4, and 8.6%. 8% of the respondents size of the

family is 2, 3.

Majority

Majority of the respondents (52%) size of the family is 4.

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TABLE NO. 7

TABLE SHOWING THE INCOME OF THE RESPONDENT

S.No Income No. of respondents Percentage

1 Less than 5000 40 26.6

2 10000 22 14.6

3 15000 43 28.6

4 Above 15000 45 30

Total 150 100

Inference:-

From the above table it is inferred that 30% of the respondent’s size of family income is

in between above 15000, 28.6% of the respondent’s family income come in between 15000,

26.6% of the respondents family income is less than 5000 and remaining 14.6% of the

respondents are below 10000.

Majority

Majority of the respondents (28.6%) family income is in between above 15000.

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CHART NO: 1

CHART SHOWING THE INCOME OF THE RESPONDANTS

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TABLE NO. 8

TABLE SHOWING THE MEDIA OF THE RESPONDENT

S.No Media No. of respondents Percentage

1 Advertisement 94 62.6

2 Newspapers 18 12

3 Friends 32 21.3

4 Others 6 4

Total 150 100

Inference:-

From the above table its is inferred that 62.6% of the respondents got information from

the advertisement, 21.3% of the respondents got information from the friends, 12% of the

respondents got the information from the newspapers and remaining 4% of the respondents got

information from others.

Majority

Majority of the respondents (62.6%) are got information from the advertisement.

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TABLE NO. 9

TABLE SHOWING THE TYPE OF WATCHES OF THE RESPONDENT

S.No Type of watches No. of respondents Percentage

1 Fancy 50 33.3

2 Ordinary 16 10.6

3 Stylish 82 54.6

4 Others 2 1.3

Total 150 100

Inference:-

From the above table it is infuses 54.6% of the respondents prefer stylish watches, 33.3%

of the respondents prefer fancy watches, 10.6% of the respondent prefer ordinary watchers, and

the remaining respondents prefer 1.3% of other watches.

Majority

Majority of the respondents (54.6%) prefer stylish watches.

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TABLE NO. 10

TABLE SHOWING THE SPENDING CAPACITY OF THE RESPONDENT

S.No Spending capacity No. of respondents Percentage

1 1000 96 64

2 5000 34 22

3 10000 6 4

4 Above 10000 14 10

Total 150 100

Inference:-

From the above table it is inferred that 64% of the respondent are spending 1000, 22% of

the respondents are spending 5000, 10% of the respondents are spending above 10000, and the

remaining 4% of the respondents spends 10000.

Majority

Majority of the respondents (64%) are spending 1000.

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TABLE NO. 11

TABLE SHOWING THE WARRANTY OF THE RESPONDENT

S.No Warranty No. of respondents Percentage

1 One year 20 13

2 Two years 44 29

3 Three years 42 28

4 More than three years 44 30

Total 150 100

Inference:-

From the above table it is inferred that 51.1% of the respondents size of family 30% of

the respondents are the warranty of more than three years, 29% of the respondents are the

warranty of two years, 28% of the respondents are the warranty of three year of the remaining

13% of the respondents are the warranty of one year.

Majority

Majority of the respondents (30%) are the warranty of more than three years.

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TABLE NO. 12

TABLE SHOWING THE BRAND OF THE RESPONDENT

S.No Brand No. of respondents Percentage

1 Design 28 19

2 Quality 113 75

3 Rate 6 4

4 Others 3 2

Total 150 100

Inference:-

From the above table it is inferred that 75% of the respondents using brand quality 19%

of the respondents using brand design, 4% of the respondents using brand rate, and remaining

2% of the respondents using other brand.

Majority

Majority of the respondents (75%) using quality of the brand watches.

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CHART NO : 2

CHART SHOWING THE BRAND OF THE RESPONDANTS

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TABLE NO. 13

TABLE SHOWING THE BASES OF PURCHASING BRAND WATCHES

OF THE RESPONDENT

S.No Bases of purchasing brand watches No. of respondents Percentage

1 On the bases of quality 117 78

2 On the bases of rate 15 10

3 On the bases of style 15 10

4 Others 3 2

Total 150 100

Inference:-

From the above table it is inferred that 78% of the respondents are bases of quality 10, 10

% of the respondents are bases of rate, style, and the remaining 2% of the respondents are bases

of others.

Majority

Majority of the respondents (78%) are the bases of quality.

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CHART NO: 3

CHART SHOWING THE BASES OF PURCHASING BRAND WATCHES

OF THE RESPONDENT

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TABLE NO. 14

TABLE SHOWING THE WATER PROOF OF THE RESPONDENT

S.No Water proof No. of respondents Percentage

1 Yes 147 98

2 No 3 2

Total 150 100

Inference:-

From the above table it is inferred that 98% of the respondents says Yes and the

remaining 2% of the respondent says No.

Majority

Majority of the respondents (98%) says yea for water proof watches.

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TABLE NO. 15

TABLE SHOWING THE OPINION ON THE QUALITY OF WATCHES OF

THE RESPONDENT

S.No Opinion on the quality of watches No. of respondents Percentage

1 Fair 3 2

2 Good 42 28

3 Very good 59 39.3

4 Satisfied 46 30.6

Total 150 100

Inference:-

From the above table it is inferred that 39.3% of the respondents opinion is very good,

30.6% of the respondents opinion is satisfied, 28 of the respondent’s opinion is good and the

remaining 2% of the respondent’s opinion is fair.

Majority

Majority of the respondents (39.3%) of the respondents’ opinion is very good.

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TABLE NO. 16

TABLE SHOWING THE YEARS OF USAGE OF THE RESPONDENT

S.No Years of usage No. of respondents Percentage

1 One 35 23.3

2 Two 32 21.3

3 Three 25 16.6

4 More than three 58 38.8

Total 150 100

Inference:-

From the above table it is inferred that 38.8% of the respondents lave been wearing the

watches more than three years,23.3% of the respondents have been wearing from one year,

21.3% of the respondents have been wearing from two years, and the remaining 16.6% of the

respondents have been wearing from three years.

Majority

Majority of the respondents (38.8%) have wearing the watches more than three years.

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TABLE NO. 17

TABLE SHOWING THE GIFTING OF THE RESPONDENT

S.No Gifting No. of respondents Percentage

1 Yes 130 86.6

2 No 20 13.3

Total 150 100

Inference

From the above table it is inferred that 86.6% says yes for gifting the watches remaining

13.3 % of the respondents says no for gifting the watches.

Majority

Majority of the respondents (86.6%) says yes for the gifting the watches.

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TABLE NO. 18

TABLE SHOWING THE COLOR OF THE RESPONDENT

S.No Color No. of respondents Percentage

1 Silver 24 16

2 Golden 33 22

3 Black metal 61 40.6

4 Black 32 21.3

Total 150 100

Inference:-

From the above table it is inferred that 40.6% of the respondents likes black metal, 2.2%

of the respondents like golden, 21.3% of the respondents like black and the remaining 16% of the

respondents likes silver color.

Majority

Majority of the respondents (40.6%) are likes black metal.

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CHART NO: 4

CHART SHOWING THE COLOR OF THE RESPONDENT

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TABLE NO. 19

TABLE SHOWING THE OPINION OF THE QUALITY OF WATCHES OF

THE RESPONDENT

S.No Opinion on the quality of watches No of respondents Percentage

1 Round shape 23 15.3

2 Oval shape 37 24.6

3 Square shape 54 36

4 Diamond shape 36 24

Total 150 100

Inference:-

From the above table it is inferred that 36% of the respondents likes Square shapes,

24.6% of the respondents likes Oval shape, 24% of the respondents likes Diamond shape and the

remaining 15.3% of the respondents likes round shapes.

Majority

Majority of the respondents (36%) likes square shape.

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TABLE NO. 20

TABLE SHOWING THE TYPES OF WATCHES OF THE RESPONDENT

S.No Type of watches No. of respondents Percentage

1 Digital watches 40 26.6

2 Watches with alarm facility 32 21.3

3 Watches with needle 35 23.3

4 Watches with date and time 43 28.8

Total 150 100

Inference:-

From the above table it is inferred that 28.8% of the respondents likes watches with date

and time, 26.6% of the respondents likes digital watches, 23.3% of the respondents likes watches

with needle, and the remaining 21.3% of the respondents likes watches with alarm facility.

Majority

Majority of the respondents (28.8%) are likes watches with date and time.

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CHART NO: 5

CHART SHOWING THE TYPES OF WATCHES OF THE RESPONDENT

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TABLE NO. 21

TABLE SHOWING THE TYPES OF COLLECTIONS OF THE

RESPONDENT

S.No Type of collections No. of respondents Percentage

1 Ragadiva 40 26.6

2 Zoop 45 30

3 Heritage 28 18.8

4 Orion 37 24.6

Total 150 100

Inference:-

From the above table it is inferred that 30% of the respondents have zoop collections

26.6% of the respondents have ragadiva collections 24.6% of the respondents have Orion

collection and the remaining 18.8% of the respondents have heritage collection.

Majority

Majority of the respondents have zoop collections.

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CHART NO: 6

CHART SHOWING THE TYPED OF COLLRCTIONS OF THE

RESPONDANT

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TABLE NO. 22

TABLE SHOWING THE WATCHES WITH CALCULATOR OF THE

RESPONDENT

S.No Watches with calculator No. of respondents Percentage

1 Yes 78 52

2 No 72 48

Total 150 100

Inference:-

From the above table it is inferred that 52% of the respondents prefer Yes for watches

with calculator and remaining 48% of the respondents says No.

Majority

Majority of the respondents (52%) says yes for the watches with calculator.

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TABLE NO. 23

TABLE SHOWING THE HOW MANY YEARS YOU ARE A CUSTOMER

FOR THIS COMPANY OF THE RESPONDENT

S.No How many years you are a customer for this company

No of respondents Percentage

1 One year 24 16.6

2 Two year 34 22.2

3 Three year 36 24.4

4 More than three years 56 37.6

Total 150 100

Inference:-

From the above table it is inferred that 37.6% of the respondents are more than three

years customers for the company, 24.4% for three years, 22.2% of the respondents are customers

for two years, remaining 16.6% of the customers for one year for the company.

Majority

Majority of the respondents (37.6%) are more than three years customers for the

company.

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TABLE NO. 24

TABLE SHOWING THE CUSTOMER SATISFACTION OF THE

RESPONDENT

S.No Customers satisfaction No of respondents Percentage

1 Yes 148 98.8

2 No 2 1.1

Total 150 100

Inference:-

From the above table it is inferred that 98.8% of the respondents are satisfied with this

product and remaining 1.1% of the respondents are not satisfied with this product.

Majority

Majority of the respondents (98.8%) of the respondents are satisfied with this product.

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FINDINGS

Majority of the respondents (68.89%) are up to 20.

Majority of the respondents (85.56%) are female.

Majority of the respondents (56.67%) are graduate.

Majority of the respondents (77.78%) are others.

Majority of the respondents (86.67%) are unmarried.

Majority of the respondents (51.1%) size of the family is 4.

Majority of the respondents (26.6%) family income is in between above 15000.

Majority of the respondents (62.2%) are got information from the advertisement.

Majority of the respondents (54.4%) prefer stylish watches.

Majority of the respondents (63.3%) are spending 1000.

Majority of the respondents (30.0 %) the warranty of more than three years.

Majority of the respondents (74.4%) using quality of the brand watches

Majority of the respondents (77.7%) are the bases of quality.

Majority of the respondents (98.8%) says yea for water proof watches.

Majority of the respondents (38.8%) of the respondents’ opinion is very good.

Majority of the respondents (38.8%) have wearing the watches more than three years.

Majority of the respondents (86.6%) says yes for the gifting the watches.

Majority of the respondents (40%) are likes black metal.

Majority of the respondents (35.5%) likes square shape.

Majority of the respondents (28.8%) are likes watches with date and time.

Majority of the respondents have zoop collections.

Majority of the respondents (51.1%) says yes for the watches with calculator.

Majority of the respondents (36.6%) are more than three years customers for the

company.

Majority of the respondents (98.8%) of the respondents are satisfied with this product.

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SUGGESTION

Price should be made cheaper so that more people can make it affordable for even

medium class family.

More models should be made according to customer preference in such a way that it will

full fill their requirements.

Though the respondents are satisfied with the quality; but it’s a factor that decides the

stability of a product in market. So it should be maintained and the policy of each

company should be to maintain it.

The company should take care should be done while selecting medias because it also

effected in capturing the market.

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CONCLUSION

Even though watches are small straps but adds value to the personality of a person. From

the above studies we can come out with lots of conclusions.

Medias is the best way to spread the awareness about the watches. All others like family

and friends dealers etc help in increasing the awareness. Selection of Medias is also a great work

and from studies it can be seen that TV is the best Medias that help the most.

There are lots of factors that effect in purchase of a watch. Mostly price, quality, style

decides the purchase of a watch. If three comes together the stability of market will be constant.

Also we can see the preference for the watches change from each person to person and

whole of the family does not prefer the same brand of watches which the other members in the

family prefer.

We can see most of the respondents have been using more than 3 watches the time period

of their usage of watch is just one year.

From the studies I came up with many conclusions. So, on what ides I did my project

ends up with my success of project.

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A STUDY ON CUSTOMER PREFERENCE TOWARDS TITAN WATCHES

WITH SPECIAL REFERENCE TO COIMBATORE CITY

1. Name:

2. Age:

a) Up to 20 b) 21 to 30 c) 31 to 40 d) 40 and above

3. Gender:

a) Male b) Female

4. Education Qualification:

a) School level b) Graduate c) Post graduate d) Others

5. Occupation Status:

a) Business b) Employee c) Professional d) Other

6. Marital Status:

a) Married b) Unmarried

7. Size of the family (no. of members)

a) 2 b) 3 c) 4 d) Above 4

8. Monthly income:

a) Less than 5000 b) 1000 c) 1500 d) above 1500

9. How did you get to know about this product

a) Advertisement b) Newspaper c) Friends d) others

10. Which type of watches do you prefer the most

a) Fancy b) Ordinary c) Stylish d) others

11. How much do you spend for purchasing a wrist watch

a) 1000 b) 5000 c) 10000 d) above 10000

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12. What is the minimum warranty do you prefer the most

a) One year b) Two year c) Three year d) More than three year

13. What is the best feature you find in this brand compare to others

a) Design b) Quality c) Rate d) Others

14. On what bases do you purchase brand watches

a) On the bases of quality c) On the bases of Rate b) On the bases of Style d) Others

15. Do you prefer water proof watches

a) Yes b) No

16. State the opinion on the quality of the watches

a) Fair b) Good c) Very Good d) Satisfied

17. How many years you have been wearing titan watches

a) One b) Two c) Three d) More than three

18. Do you prefer gifting this brand watch to your friends or relatives

a) Yes b) No

19. Which color or shade do you prefer for your wrist watch

a) Silver b) Golden c) Black metal d) Black

20. Which shapes do you prefer for your wrist watches

a) Round Shape b) Oval Shape c) Square shape d) Diamond shape

21. What type of watch do you like

a) Digital watches b) Watches with alarm Facility c) Watches with needle d) Watches with date and time

22. What type of collections do you have

a) Raga diva b) Zoop c) Heritage d) Orion

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23. Do you prefer watches with calculator

a) Yes b) No

24. For how many years you are a customer for this company

a) One year b) Two year c) Three year d) More than three years

25. Do you satisfied with this product

a) Yes b) No

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BIBLIOGRAPHY

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY AND STATISTICS

Web Reference:

www.titan.com

www.worldstylewatch.com

www.wikipedia.com with history of titan watch

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