THM 1006 CHAPTER 2 PARIPAN Main concept in consumer behavior and model of consumer behavior
THM 1006 CHAPTER 2
PARIPAN
Main concept in consumer
behavior and model of
consumer behavior
MAIN CONCEPT IN CONSUMER BEHAVIOR
Andreason Model • The model recognizes the importance of
information in the consumer decision-making
process.
• It also emphasizes the importance of
consumer attitudes although it fails to
consider attitudes in relation to repeat
purchase behaviour.
NICOSIA (1966)
The model concentrates on the four different fields.
• Field One (Two Features)
organization’s attempts to communicate with the
consumer, and the consumers’ predisposition to act in a
certain way.
• Field Two
Involves the consumer in a search evaluation process
which is influenced by attitudes.
• Field Three
The actual purchase process.
• Field Four
The feedback
MIDDLETON AND CLARK (2001)
Stimulus-response model
• based on four interactive components, with the
central component identified as ‘buyer
characteristics and decision process’.
• separates out motivators and determinants in
the consumer buying behaviour.
• emphasises the important effects that an
organization can have on the consumer buying
process by the use of communication channels
GILBERT (1991)
consumer decision-making model
• Suggests two levels of factors which have an
effect on the consumer.
• The first level of influences is close to the person and
include psychological influences such as perception
and learning.
• The second level of influences includes those which
have been developed during the socialization
process and include reference groups and family
influences.
MATHIESON AND WALL
QUESTION ? PLEASE