Maidan summit 2012 Sarah Murray, Women Win, Netherlands

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Mission: EQUIP ADOLESCENT

GIRLS TO EXERCISE

THEIR RIGHTS THROUGH

SPORT

Vision: ONE WIN LEADS TO ANOTHER - BY 2016, 1 MILLION GIRLS RISE UP AND COURAGEOUSLY TRANSFORM THEIR LIVES

@Women_Win

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OUR STRATEGY: HOW WE DO IT

INVEST + STRENGTHEN Invest in key flagships

Strengthen ‘6Cs’ capacity of partners

Engage in global alliancesLEARN + CATALYZE

Build effective tools + pollinate good practices

Identify Long Tail innovations

Inform + engage stakeholders

DEMONSTRATE IMPACT Deliver world-class M+E

Drive an innovative research agenda

Report with excellence

THE 3 AS

OUR THEORY OF CHANGE

Through a well-designed sport program, a girl can:1. Build ASSETS (social, human, sport skills)2. Get ACCESS (resources, information, safe space, mentors)3. Develop AGENCY (goal setting, leadership, self-efficacy)

OUR EVIDENCE SUGGESTS THAT WELL

DESIGNED SPORT PROGRAMS CAN .....

Provide safe space in which to learn new skills and build

assets

Challenge traditional scripts for girls, breakdown gender

stereotypes

Increase girls’ visible, active presence in the public sphere

Transform the ways girls think about themselves, and the

way families and communities perceive them

Improve girls’ knowledge about their rights, their bodies, and

their health

Build leadership skills; offer opportunities to practice

leadership

Expand girls’ social support networks and access to

community resources

Provide girls with female mentors and role models 7M. Brady Population Council 2010

LONGITUDINAL RESEARCH:

HER LIFE DEPENDS ON IT (USA)

• Depression: Women and girls who participate in regular exercise suffer lower rates of depression

• Educational Gains: When compared to their peers in self-concept, school attendance, math and science enrollment, time spent on homework, and taking honors courses, female athletes outperform non-athletes.

• Business Success: 80% of Fortune 500 female managers say they participated in sport*

*Title IX: 25 Years of Progress, U.S. Dept. of Education

COLLECTIVE

IMPACT!

Isolated

Impact

Organisations work separately and

compete to produce the greatest

independent impact

Large scale change depends on scaling a single organization

Evaluation attempts to isolate a particular

impact of a programme or organisation

Collective

Impact

Progress depends on working toward the same – common –

goal and measure the same indicators

Large scale impact depends on increasing cross-sector alignment

and learning among many organisations

COLLECTIVE IMPACT

CORE PRINCIPLES

CHARACTERISTI

CS OF

SUCCESS

SUPPORTIVE

RESOURCES

COLLECTIVE IMPACT

CORE PRINCIPLES

- Aspires to ‘move the needle’

- Long-term investment in success

- Intra and Cross sector engagement

- Use of data to set agendas and improve over time

- Community members (girls) as partners and producers of impact

CHARACTERISTICS OF SUCCESS

- Shared vision and agenda

- Effective leadership and governance

- Alignment of resources, programs and advocacy towards what works

- Dedicated capacity and appropriate structures

- Sufficient resources

SUPPORTIVE RESOURCES

- Knowledge

- Tools

- Technical support from peers and experts

- Policy

- Funding

SALESFORCE: A TOOL FOR

COLLECTIVE IMPACT

TRACKING COLLECTIVE IMPACT

WomenWin.org @Women_Win