MAHINDRA GENIO. PICKUPS – TODAY’s EMERGING SEGMENTS WORK AND PLAY WORK PLAY.

MAHINDRA GENIO

PICKUPS – TODAY’s EMERGING SEGMENTS

WORK AND PLAYWORK PLAY

INSIGHTS AND NEEDS FROM SEGMENTS

WORK AND PLAY

Customer needs

VERSATILE

WORK

Load carrying abilityFuel efficiency

Low cost of ownership

WORKHORSEBOLERO PU

Customer needs

PLAY

Stylish, tech-packedPower and thrill

Go-anywhere ability

ALL – TERRAINSCORPIO PU

Customer needs

THE MORE THE PICKUP SEEMS TO EVOLVE

THE MORE IT STAYS TRUE TO ITS ORIGINAL PROPOSITION

VERSATILITY

WHAT THE CUSTOMER ACTUALLY WANTS

OUR TARGET CUSTOMERS

SELF EMPLOYED PROFESSIONALS ENTERPRENUERS SMALL

BUSINESSMEN CONTRACTORS

WORK HARD ON WEEK DAYS SPENDING TIME WITH FAMILY ON WEEKEND

SMART CHOICE MAKERS

URBAN

SEEKING THE BEST OF BOTH WORLDS

MATURE

GLOBAL CUSTOMERS INSIGHTS

TOWING ABILITY

STYLE

COMFORT & CONVENIENCE

SAFETY

TOUGH & DURABLE CREATURE FEATURES

TARGET CUSTOMERS’ NEEDS?

HIGH PAYLOAD

HIGHWAY CRUISING

RELIABILITY

FUEL EFFICIENCY

BUSINESS NEEDS PERSONAL NEEDS

COMMON NEEDS

VOICE OF THE CUSTOMER

WHAT IS A VERSATILE PICKUP?

DESIGNED TO MEET VARIED & DIVERSE NEEDS

PAYLOAD UTILITY COMFORT SAFETY TECHNOLOGY STYLE

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Category Class payload (1.25 tons)

Biggest cargo tub for double cab

Tough & voluminous SC cargo box

PAYLOAD

VERSATILITY AT WORK

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Under-seat tray for storage

Laptop charging points

Aircraft style trays on seat-back

UTILITY

VERSATILITY AT WORK

WORK AND PLAYCOMFORT

Tilt adjust steering

Most spacious cabin

Ergonomically designed most comfortable seats

VERSATILITY AT WORK & PLAY

WORK AND PLAY

SRS Airbags Anti-lock brakes Crumple zones to reduce impact

SAFETY

VERSATILITY AT WORK & PLAY

PLAY

Digital Display that keeps you updated

Modern, powerful mHawk engine

Steering mounted audio & cruise control

TECHNOLOGY

VERSATILITY AT PLAY

PLAY

Roll-over bar for added style

Aggressive front grill

Aesthetically designed cargo box

STYLE

VERSATILITY AT PLAY

Engine

TypemHawk, CRDe ,

DOHC, 16V , VGT

Cubic Capacity 2179 CC

Max Power 120 PS (88 kW) @ 4000 RPM

Max Torque 290Nm @ 1800 - 2800 RPM

Gearbox 5 Speed manual

Tyres 215/70 R15

Fuel tank 74 litres

TECHNICAL SPECIFICATIONS

Suspension

Front Independent Coil springs,

Double Wishbone type with Anti-roll bar

Rear Leaf spring

Brakes

Front Disc and calliper type

Rear Drum type

TECHNICAL SPECIFICATIONS

Vehicle Dimensions

Single Cab Double Cab

Wheel base 3200

Overall width 1850

Overall length 5150 5215

Overall height 1880

Cargo Dimensions

Length 2400 1620

Width 1660

Height 490

Loading height 730

Weight and Payload (kg)

Single Cab Double Cab

Kerb weight(2WD / 4WD)

1,720 1,820

1,880 1,980

Payload(2WD / 4WD)

1,260 1,160

1,100 1,000

GENIO PROMISE

SPACIOUS & COMFORTABLEWITH CAR LIKE FEATURES

BEST IN CLASS PAYLOAD AND UTILITY PERFORMANCE

WORK

Utility

Cargo space

Payload

PLAY

Style

Cabin space

Comfort

PLAYWORK

GENIO PROMISE

PICKUP THAT ENABLES BOTH

MAKES WORK LIKE PLAY

AND PLAY LIKE...PLAY

A GLOBAL PICKUP IN TRUE SENSE

A PICKUP THAT COMBINES ALL THE DESIRED ATTRIBUTES

IN ONE PACKAGE

COMBINATION OF THE BEST

THANK YOU