Mahindra Earthmaster - An Introduction

Automotive and Farm Equipment Sectors

Mahindra & Mahindra Ltd.


Introduction to Mahindra Group

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Amongst the top ten industrial houses in India with group turnover of US $12.5 billion

based in Mumbai, India employing more than 119,900 people in over 100 countries

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and

most powerful listed companies in the world

Market leader in tractors, utility vehicles, non-banking rural finance and telecom

software solutions

Firm footing in auto components, transport solutions, hospitality and infrastructure

Recently forayed in Construction Equipment Industry with revolutionary, best in class

Backhoe Loader known as Mahindra EarthMaster


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Core Values

Since 1945, we’ve built our company around the core idea that people will succeed if theyare just given the opportunity. Employees across the group constantly challengeconventional thinking to create solutions that make a significant difference in the lives ofour customer

Our Core Values are:

Good Corporate Citizenship

Professionalism

Customer First

Quality Focus

Dignity of The Individual

“These values are the compass that guides our actions, both personal and corporate”


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Core Purpose

“We will challenge conventional thinking and innovatively

use all our resources to drive positive change in the lives of

our stakeholders & communities across the world, to enable

them to Rise”


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The House of Mahindra

Accepting No Limits

Alternative Thinking

Driving Positive Change

“We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to Rise.”

CORE PURPOSE

• Think big, think global• Challenge conventional

thinking• Agility with discipline• Reasoned risk-taking• Orientation for Excellence• Seek breakthrough

solutions

Rise by daring to disturb the universe

• Pursue new approaches• Celebrate diversity• Focus innovation on

customer needs• Invent your way to

growth• Frugal mindset

Rise with your ingenuity

• Customer sensitivity• Build quality to delight

customers• Entrepreneurial

Engagement• Forge strong

relationships• Work hard. Have fun.

Rise by shaping destinies

CORE VALUES : Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual

BR

AN

D P

ILLA

RS


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The Mahindra EarthMaster

An Introduction….


7Mahindra Construction Equipment –An Introduction

2010-2020

The Infrastructure Decade


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India

Traditionally been offered Older, Obsolete Technology

Mahindra Construction Equipment –An Introduction

• Engine

• Hydraulics

• Machine diagnostics

• Styling

• Operator Comfort


9Mahindra Construction Equipment –An Introduction

Paradigm Shift

M&M sees a large opportunity for Game Changing products in Construction Equipment

• 41000 units in 2009 growing to 84000 units in 2014

• High brand salience for Mahindra

• 40% of CE owners own at least one Mahindra product

• Sweet spot: International class products, built for Indian duty cycle at affordable prices


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is the perfect platform for you to

BREAK FREE!!


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We are a young organization – We are here to learn, unlearn & relearn

We always set our aspirations high and go all out to turn our dreams into reality. We alwaysread ‘IMPOSSIBLE’ as “I M POSSIBLE”

Mahindra Construction Equipment is a new product which has shaken dominance of theestablished players and achieving new milestones every month

We are a startup organization but part of a much larger group – Mahindra & Mahindra. Youwould be one of the cherished member of M&M Construction Equipment and gain vastexperience by journey through other businesses over a period of time

We believe in challenging the conventional ways and bring in a lot of innovation not justthrough marketing but also in the way we conceptualize, manufacture, sell and reach out to ourcustomers.

Mahindra Construction Equipment –What We Are!!!


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The Mahindra EarthMaster is the first indigenously developed Indian “Backhoe Loader” that presentsthe discerning Indian customer with the choice to BREAKFREE from the limitations of dated technology.

A project where everything was created from Ground Zero. An enthusiastic team of youngMahindraites with limited experience of construction Equipment machinery came together to create adifferentiated product that is set to change the face of construction equipment industry in India today.

We have put in place an entire new channel in the shortest time span andMarketing practices are innovative and game changing, we have achieved the fastest ramp up to 100in the industry.

The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest ofterrains and for the toughest of applications. It has been validated on all performance, safety andreliability parameters

Equipped with superior technology coupled with unmatched fuel economy, superior style andoperator comfort and “REMOTECARE”, it offers a host of benefits and is the ideal machine for all heavyduty applications like excavation, loading, grading, dozing and cutting.

About the Mahindra EarthMasterA marvel each one of us is proud of!!


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What makes us stand apart!!


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Redefining Earthmoving Economics

Through 10% more fuel efficient DITEC Engine

Further improve earnings though 12% increase in productivity

Our Assurance


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….. through Engineering

• Mahindra EarthMaster engineered to Indian duty cycles

• 20,000 hours of rigorous testing

• Components and aggregates from the best suppliers in the world


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…through Innovation

• Diesel Level

• Engine Oil Pressure

• Transmission Oil Pressure

• Coolant Temperature

• Transmission Oil Temperature

• Air Filter Clogging

• Hydraulic Oil Filter Clogging

• Battery Charge Status

• EGR System Status

• Diesel Filter COntamination


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….through Mahindra’s Safety Net(work)

Bringing Mahindra’s Customer Care legacy to Construction Equipment Business

• Pan India Sales and Service points

• Dedicated Service vans at dealerships

• Central & Regional parts warehouses

• Call center with regional languages support


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Effortlessness Redefined

CAR like Interiors

Joystick Controls

• 6 Indian Regional Languages

• Digital Display

• Audio Warning system in local language


Mahindra Construction Equipment through innovation and customer centricity has developed adifferentiated product – The Mahindra EarthMaster, to construction and earthmoving businesses, thusdriving positive change and enabling our customers’ business to grow.

A testimony of this is we winning the “Research & Development Innovation Award” at theConstruction Week India Awards 2011. Also Mahindra Construction Equipment has been crowned asthe ‘Emerging Construction Equipment Company of the year’ at the coveted EPC World Awards2011.

19Mahindra Construction Equipment –Mahindra EarthMaster


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Notable HR PracticesOf the many HR practices that we have, some of the notable ones are as follows:

Environment of Respect, Regard & Recognition Talent Management Programme Employee Engagement “Samvaad” Employee Communication “Reach Out” Reward & Recognition scheme Employee Care First Impressions

Some of the notable achievements in HR practices which has been recognized globally are:

Mahindra - AFS Among Top Companies for Leaders to Work for in the Asia Pacific Region(Ranked 7th in a list of 20 companies): Survey done by Aon Hewitt & Fortune Magazine inassociation with RBL group in the year 2011

Auto Passion - Best Practice at National Human Resource Network Conference 2011:Selected amongst the Top 8 entries

Golden Peacock National Training Award for 2011


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To Conclude…

We Offer

Career and not just a “Job”

Challenges and not just “Work”

Opportunities for “Learning & Growth”

Culture of “Out-Performance”

Professional working “Environment”


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IfYou want to be part of our journey to become a 1000+ crore

business in next four years

&

Challenge conventional thinking and ways

be a part of


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Thank youVisit our global website at www.mahindra.com/

Visit our Mahindra Construction Equipment website at www.mahindraearthmaster.com

http://www.mahindra.com/

http://www.mahindraearthmaster.com/


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Mahindra Earthmaster - An Introduction

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