+magnetmobile

Experts in Mobile Marketing

We are Magnet Mobile Media Inc. Magnet creates compelling content & experiences for mobile devices.

We are innovators - mobile marketing has been our forte since 2001.We are independent - we produce in-house.

Brands love our creative thinking. Brands rely on our authorized technology to reach mobile consumers.

About us.

…and our experiences are everywhere

Globile Experiences.

Brand Experience.

A u t o m o t i v e

R e t a i l

R a d i o

T V

M u s i c

F i n a n c i a l & P a y m e n t s

S p o r t s

F M C G

T e l e c o m & O n l i n e

P u b l i c S e c t o r

Agency Experience.

It builds Marketers use mobile to build info-rich databases.

It relates The ultimate 1 on 1 marketing communication tool.

It connects It connects traditional mass media with new media.

It measures First truly accurate means to measure audiences.

It earns Mobile has a built in payment mechanism.

It’s ON! It’s a mass marketing medium we carry with us each day. We mostly have it switched on.Marketers know we will use it at the point of promotion!

Why Mobile Marketing?

2010 Market Metrics.

25 million SMS customers. 303 million SMS customers.

56.4 billion text messages sent.2.1 trillion text messages sent.

$17 billion in revenue.$160 billion in revenue.

US Mobile Data Consumption Canadian Mobile Data Consumption

2.3 billion texts to Short Codes.102 billion texts to Short Codes.

MOBILE DATABASE

App StoreApp WorldVerizon/AlltelBell Rogers/FidoTELUS MobilityVirgin MobileMTS AllstreamSaskTel MobilityWIND MobileT-MobileSprintAT&T MobilityNtelosCincinnati Bell PROFILE DATABASE

text JOIN to 288288

Full NameAge/ GenderEmailMobile Info/ Mobile activityDevice Make/ModelRelationship Settings

XMLHTTP

HTTPSSOAP

Any Network, Any Device Authorized Networks

Consumers Join Clubs

Data Collection

We Build Info-Rich Databases.

Opt In Technologies. Key Content Experiences. Measurement/Results. Authorized Delivery Platforms.

Club coupons Club chat/text the screen Club loyalty (collect point) AdverGames Sweepstakes Scratch Cards Alerts (news/sports) Direct Response Ringtones/Music Infotainment/Guides Voting (Battle of the Bands) Scavenger Hunts

SMSQRIVR (voice)Mobile ARFacebook Web widgets

Online CMSXML/HTMLInterfaces

SMS GatewayWAP platformApp StoresWeb ServicesAR Browsers

SMS ProgramsIVR ToursMobile WebMobile AppsMobile 2 EmailMobile 2 MailScreen Media

We Provide the Technology.

We Provide the Expertise.

Idea Shaping/Problem Solving. Presentation Support. Resource Provision. Client Support.

Strategy FitConcepts

Case StudiesDemos

StoryboardingCreative BriefsTechnical Docs

TechnologyRegulatory

ContentPrizingLegal

Testing

PartneringData Access

Technical CareCustomer Care

EditingCMS tools

Consumers can use SMS to order products by text ing in a ‘promoted’ keyword promoted on TV (or online).

Text messaging can tr igger a wide range of end user experiences.

Phones can deliver audio tours, video adverts as well as capture user pr ivacies.

Client brands can view real t ime traff ic metr ics (sales leads/ad effect iveness/customer locat ion).

text BMW to 288288 Book a Test Drive Get a Call Back

Mobile and TV.

Consumers can post text messages to TV, event screens, bi l lboards and to online pages.

Brands have used screen messaging in some creat ive ways.

CMT for instance runs SMS requests. Screen vot ing, and on screen games.

Programs are co=sponsored by brands l ike Ford & Kraft Foods.

Mobile and TV.

We worked with Trapeze and VW to promote their vehicle range outdoor.Consumers were able to touch screens and interact with IVR audio tours over their phone. Consumers could SMS in to enter a contest to win VW tr ips to B.C ski resorts.

SMS | Infotainment.

Our contest plat form has run over 3,000 promotional contests. Contests vary. From instant wins programs to games such as tr ivia and reverse auct ions.

SMS | Contests.

SMS | Loyalty Contests.

SMS enables us to build loyalty clubs. Brands such as DIAGEO and Nest lé have worked with us to run on pack reward programs.Consumers “ text collect ” points by sending in “pr inted PIN codes” we provide the brand. Promotional incent ive push customer take up.

SMS | Coupons.

Many brands work with us to deliver push to store/online coupons and passes. Mobile is the greenest and most convenient medium for brands to deliver coupons. Brands promote simple keywords to al low consumers to text in and get - instant - on phone value. SMS coupons and bar code coupons can be dispatched in real t ime (depending on POS preferences).

From rock concerts to sport ing events, SMS is ideal to alert the public and entertain them on the day. Nike for example used SMS to send alerts and reward event goes with after party t ickets. Street teams can use mobile programs to entertain crowds with contests and text to screen programs

SMS | Live Events.

SMS | Efficiency.

Outside of our own mobile market ing we employ solut ions to assist other companies.

Sympatico uses our plat form to deliver mobile content and promotions. Colleges and universit ies rely on our plat form for campus security alerts.Wi-Fi providers use our premium bil l ing solut ions for online payments. Yellow Pages Group uses our plat form to deliver 411 information.Public sector brand use SMS to alert the public on products and public announcements.

Apps are the new development front ier.

Apps allows us to deliver innovat ive media experiences.

We create cert if ied media for:

• Sony Ericsson• Nokia • Motorola• Samsung• LG• BlackBerry®• Windows Mobile• Android • Apple: iPhone/ iPod Touch/ iPad

APPS | In-House Development.

APPS | Mobile Scratch Card.

We created the World’s f irst mobile scratch card applicat ion for TELUS.

Telecom giant TELUS needed a staff incent ive program.

Staff were credited “TELUS points” for sell ing products and hit t ing performance sales targets.

These staff points could be exchanged for “plays” of a mobile scratch card game.

Players registered via the applicat ion and could bank points to win TELUS cash prizes.

APPS | Infotainment.

Long before iPad’s, we were a pioneer in mobile publishing….

Hotels, air l ines and sport ing resorts approach us to create mobile guides and presentat ions.

Canada’s leading golf brand, ClubLink, for instance was provided an applicat ion.

ClubLink golf could be downloaded and gave a detai led guide to all of i ts 32 resorts.

The guide provided scorecards, t ips and resort information.

APPS | iPhone Blockbusters.

APPS | Innovative.

Some brands ask us to create concepts that have never been done before. Such as the World’s f irst DRM free music store for Blackberry® and Puretracks.

Experts in Mobile Marketing

text STAN to [email protected]