Mobilizing the Customer Experience: The Power & Potential of Salesforce1
Sep 14, 2014
Mobilizing the Customer Experience: The Power & Potential of Salesforce1
@magnet360
@smurphy_m360
@tjdupes
#iSeries
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S A L E S F O R C E E X P E R T I S E
/// Partner Since 2004/// 2,000+ Platform Projects
/// 95+ Certifications/// 8.9 Customer Satisfaction Score
INFLUENCER SERIES – SALESFORCE1
JANUARY 2014
AGENDA
• What is Salesforce1?• Salesforce1 Mobile capabilities• Customer Journey• What’s on the Roadmap?• What to do next?• Q & A • Networking Happy Hour
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WHAT IS SALESFORCE1?
Q: WHAT IS SALESFORCE1?
"Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing:
What exactly is Salesforce1?
A new mobile app? New sales, service, and marketing applications? A new set of application programming interfaces (APIs)? New development tools?”
- John R. Rymer, Forrester#iSeries @Magnet360 @smurphy_m360 @tjdupes
SALESFORCE1 – PLATFORM
Salesforce1 Platform APIs
Salesforce1 App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget Fuel
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SALESFORCE1 – WHAT’S NEW
ChatterMulti-
language
Translation Workbench
Email ServicesAnalytics
CloudDatabase
ScheemaBuilder Search
Visualforce1
MonitoringMulti-tenant Infrastructure
Apex
Data-levelSecurity
Workflows
Social APIs
Analytics APIs
Bulk APIsRest APIs Metadata APIs
Soap APIs
Private AppExchange
Custom Actions
Identity Mobile Notifications
Tooling APIs
Developer Mobile Packs
Mobile SDK Offline Support
Streaming APIs
Geolocation
ET 1:1 ET fuel
Heroku1
Heroku Add-Ons
Sharing Model
ET APIAPIs
Mobile Services
Core Services
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SALESFORCE1 MOBILE APP
EXPERIENCE SALESFORCE1 APP
AppExchange Apps
CRM
Custom Apps
All your past investments...
Feed First UI
Notifications Platform
Gelocation
…now in the future
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CUSTOM OBJECTS… NATIVE APP
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PUBLISHER ACTIONS
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DEMO – PUBLISHER ACTION
VISUALFORCE APPS
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DEMO – VISUALFORCE PAGE
CUSTOMER JOURNEY
CUSTOMER JOURNEY
Awareness
Active Evaluation
Onboard
Regular Use& Support
Engage& Grow
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CONNECTING CUSTOMER LIFECYCLE
• Customer Journey - Current/Future
• Map Journey to Technology/Data – Current/Future
• Iterate-to-business value
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WHAT’S ON THE ROADMAP – SPRING ‘14
ROADMAP - COMMUNITIES
• Communities will be available in the Mobile browser app
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ROADMAP – CHATTER GROUPS
• Customize the group layouts and publisher actions
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ROADMAP – SOCIAL
• People in Common• Associate and view
Twitter profiles for Accounts, Contacts and Leads
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ROADMAP – CHARTS
• Embed report charts in record detail page
• Automatically filtered based on the object they are embedded in
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ROADMAP – SALESFORCEA
• SalesforceA – Administration on your Mobile
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WHAT TO DO NEXT
WHAT TO DO NEXT?
• Download Salesforce1 if you haven’t already• Start using the app, as-is, out of the box• Watch online videos, read the release notes• Engage your users and your teams• Find the gaps and prioritize enhancements• Create the roadmap to start your journey
– Start small and Iterate– Don’t boil the ocean
Download Salesforce1 App
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THANK YOU – Q & A
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