Magna Kultura Foundation Profile

Magna Kultura Foundation, Inc. is a non-stock, non-profit

organization duly registered with the Securities and

Exchange Commission on the 2nd of June, 2003, with

Company Registration No. CN 200312428.

AN EDUCATION-FOR-DEVELOPMENT ORGANIZATION.

An NGO geared towards improving the lives

of Filipino communities by building

capacities of civic and sector groups,

providing cultural, educational and social

entrepreneurial skills.

We make use of social marketing and

communication arts to foster hope;

To create a community of advocates and

build an ecosystem for transformation.

.

Magna Kultura Foundation is an education-for-development NGO geared towards

improving the lives of Filipino communities by building capacities of civic and sector

groups, providing cultural, educational and social entrepreneurial skills.

Magna Kultura is dedicated to the vision of a better Filipino society made possible

by a citizenry empowered to conquer poverty in their lives and their communities.

We make use of social marketing and communication arts to foster hope;

To create a community of advocates and build an ecosystem for transformation.

To realize this vision, Magna Kultura teaches social and cultural entrepreneurial skills

that enable ordinary Filipinos at the grassroots level to better articulate their

needs and aspirations and participate more actively and productively in

activities aimed at improving their lives and that of their communities.

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

MAGNA KULTURA FOUNDATION IS AN ARTS & CULTURE NGO THAT

IMPLEMENTS CORPORATE SOCIAL MARKETING PROGRAMS AT THE GRASSROOTS.

Magna Kultura conducts using Arts & Cultural activities as vehicle for interacting with

local communities. Magna Kultura connects with Community-Based Associations,

School & Universities, Civic and Sector organizations.

Magna Kultura develops Integrated Public Relations campaigns and Corporate Social Responsibility

(CSR) programs; provides events management and creative consultancy to organizations and corporations. In so doing: produce communication programs, projects, advertising and

promotions materials, and use other modern media of mass communication.

LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.

SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA

CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.

The MILO Summer Sports Clinics

The MILO B.E.S.T Basketball Tournaments

1998 June 12 Grand Centennial Parade (at the Luneta Grandstand and Roxas Boulevard)

TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERE

TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT IS

STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.

The MILO Club

The Bear Brand Kite-Flying Festival

The Annual Milo Marathon

Development communication at the grassroots of society; Building

capacity of local citizens; engaging communities in social and cultural enterprise; creating livelihood opportunities

Design and execution of social marketing, social mobilization and community engagement programs aimed at triggering active and sustained grassroots participation in community development and social enterprise-building projects;

Organization development among sector, civic and community

groups for livelihood and social enterprise;

Development of grassroots communication platforms and vehicles for Corporate Social Responsibility programs.

MAGNA KULTURA specializes in cultural & socio-civic operations:

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES. Transforming places, transforming lives is what our work is all about. We provide nets for people,

building their capacity, providing solutions, to their community a better place to live in. We create

advocates in communities and build ecosystems for transformation.

Magna Kultura Foundation goes beyond implementing "do good for the people" projects.

Our organization work in partnership with local organizations/entities in providing activities

beneficial to the city/area, regenerating the places where people live. We embark mainly on programs using in arts and culture combined with social enterprise activities

to extend the benefits of our activities with livelihood returns for participants of the programs and

for local citizens in the neighborhood.

An organization that delivers

the livelihood savvy of a for-profit enterprise,

the social service goals of the public sector, and

the mission-driven zeal of a non-profit organization.

Harnessed together, those qualities ought to

put the previously unreachable within grasp:

innovative, market-based solutions

to social problems that generate both

financial resources and social value.

I M A G I N E

OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES AND STAKEHOLDERS

OF DEVELOPMENT TO HELP FIND NEW AND COMPLEMENTARY WAYS

TO WORK TOGETHER TO IMPROVE COMMUNITIES.

M I SSI ON

We bring a creative and participatory approach to development-related issues by using

arts and culture in addressing community development goals.

We want to increase opportunities where we can use art in any form (performing and

fine arts) to tackle development challenges while transforming our fellow-citizens into

more socially conscious, tolerant, responsible, and creatively active groups of people.

Particularly, we intend to use arts and culture to invite grassroots people’s participation

in social development. It makes our involvement with the people happy and creative.

We believe that strong understanding of our national culture is the key towards building a strong civil society; having keen

sense and awareness of our national culture will help our fellow-citizens to nurture, develop and draw from them a

worthwhile Filipino values that may serve as a strong foundation of a way of life.

We believe that the greatest fulfillment derived from success

is sharing it. We dedicate our service to arts and culture because

it steers the soul towards the principle we advocate.

ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTURE

UTILIZING ARTS AS A VEHICLE

FOR COMMUNITY DEVELOPMENT,

AND AS A STRATEGY TO LEVERAGE

CREATIVE TALENT AND CULTURAL

ASSETS FOR COMMUNITY

PROSPERITY IN CITY-DISTRICT.

SOCIAL & CULTURAL ENTREPRENEURSHIP

FOR SOCIETAL ACTION AND CHANGE IN COMMUNTIES.

ARTS & POSITIVE CHANGE IN COMMUNITIES

Arts and culture make considerable and necessary

contributions to the well-being of communities.

Arts and culture, entertaining and enriching as it can be, are also potent

tools with which to engage communities in various levels of change.

They are a means to public dialogue, contribute to the development of a

community’s creative learning, create healthy communities capable of action,

provide a powerful tool for community mobilization and participation, and help

promote community capacity and leadership.

CULTURE AS AN ECONOMIC ENGINE

Culture can act as an economic engine that drives

cities and municipalities toward growth and prosperity.

Culture can be the catalyst for positive change, engaging all ages

and communities. Diversity can be embraced through culture,

building trust and understanding.

Culture can be used to transform people, or revitalize barangays,

municipalities, even a region. It can build community identity & pride,

strengthen bonds, improve quality of life on all socio-economic levels &

engage children & youth in education & their environment.

.

BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBS

Magna Kultura Foundation will equips individuals and/or associations with the professional and technical skills necessary to enable them to conduct educational and cultural programs in their district-barangays. The foundation transfers skills, provides materials and resources needed to properly implement and sustain grassroots developmental programs. The foundation works in alliance with local barangay leaders and academe-based groups in the development and implementation of the programs, for effective understanding of the needs of local folks in specified areas. The foundation partners with Government Organizations (GOs) and Non-Government Organizations with the goal of improving the welfare of community folks in target areas.

Building Creative Capacities of People in Communities. In advocating change and calling for citizens to join our programs, an important

approach is to enhance creativity, to promote a creative climate. A good climate helps

people get off the ground into creative space. The arts will help enrich the community

staff and volunteers with the creative abilities and cultural literacy that are critical to

developing fully engaged citizens.

Arts training is an effective method in developing

the creative potential of individuals. It opens

perceptions and motivates people in a

different light. It adds esprit to meeting

contemporary social and economic challenges.

Art is the spark that activates young minds;

stimulating creative capacities, developing skills

and abilities, and promoting lifelong success.

COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders

in cities for civic action and achieving social transformation goals.

COMMUNITY-BASED SECTOR-BASED ACADEME-BASED

Barangay Councils &

Sangguniang Kabataan Home-Owner’s Associations

Community Youth & Adult Groups

Faith-based Organizations

Local NGOs & People’s Organization

Worker Groups & Cooperatives

Local Transportation Service Groups

Small Retail Stores & Community Vendors

Local Schools & Universities Arts & Cultural Organizations

Civic organizations

WE ORGANIZE ADV.OCATES IN TARGET AREAS. WHO MOBILIZES WITHIN THE COMMUNITIES

ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND

MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

ENGAGING

THE FILIPINO

COMMUNITY WITH A DIFFERENT

PARADIGM

WITH GRASROOTS PROGRAMS THAT ARE

Relevant, Original, With Impact

Community Action Team © (CATs)

Grassroots Organizers in City-Districts

CATs are trained for the purpose of managing projects in barangays and mobilizing citizen

participation in community programs. CATs are equipped with modules to conduct cultural activities

that provide an enriching experience in the neighborhood. CATs networks citizens participation as a

step to creating action barangays.

Basics of Community Development, Civic Engagement & Leadership Tools and techniques of social marketing and social mobilization

(integrated public relations and community relations) Community Social Club organizing: basics of setting up

and managing a community club & membership database

management of club services, programs and promotion

schemes; management of multi-sectoral programs and

private/commercial business opportunities; management

of livelihood operations. Skills Training in Event Management & Production: Planning & Implementation of Event Programs Development & production of multi-media materials

Local CATs are provided with professional training modules on:

Magna Kultura assists local governments and NGOs in building local home-grown talents as organizers of cultural events in city-districts. The Purpose is for the city to have their very own production team trained in managing programs and activities in barangays.

BUILDING CREATIVE COMMUNITIES Steps to Stronger Cultural and Community Life Local communities can look to Community Action Team (CAT) as resource group for help in

the development of community-based programs. Their purpose is to assist local barangay

councils and citizens in developing activities in communities. Local CATs are tasked to create local social clubs and enlists participation of

youth and adults in local activities. Enlisted and community folks to

join in a community development activities.

Training for Citizens Training modules are designed to equip common folks with skills

to be proactive citizens. Members in communities are aligned

with Community Action Teams for enacting projects in barangays

and achievement of social transformation goals.

The goal is for CATs and Laking Pinoy citizens to spawn their own projects in barangays. Activities that citizens will enjoy in the neighborhood --- such as, workshops for kids, contests for teenagers, and livelihood earning activities for adults.

CATs BECOME INDEPENDENT GROUPS MANAGED

BY LOCAL CITIZENS IN COMMUNITIES.

THEATRE ARTS MUSIC VISUAL ARTS

CREATIVE WRITING DANCE SPORTS

SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTS Having a local club with capacity to implement cultural projects, LGUs and local

associations can implement events and activities with grassroots organization support.

With local clubs, sustainability of programs and activities that are initially initiated by

government or by NGOs. managing,

Magna Kultura provides training modules and materials for local clubs. Community Action Teams will receive programs and activities in arts and culture, as follows:

FOR INDIVIDUALS: it could serve as creative vehicles for personal development & transformation, into becoming responsible, productive and civic-minded citizens mindful of the welfare of communities. FOR COMMUNITIES: it is our vehicle for engagement and mobilization --- for convening community folks, communicating advocacies, and for introducing and dramatizing collective action.

LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.

SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.

The MILO Summer Sports Clinics

The MILO B.E.S.T Basketball Tournaments

1998 June 12 Grand Centennial Parade (at the Luneta Grandstand and Roxas Boulevard)

TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS

WHO WERE TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A

LASTING LEGACY THAT IS STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.

The MILO Club

The Bear Brand Kite Festival

The Annual Milo Marathon

The MILO campaign that initially started with Above-the-Line efforts

was made more potent with Below-the-Line activations

that brought the brand closer to the market.

THE MILO SPORTS PROGRAM

Sports Programs rolled-out in schools and barangays.

Building capacity of sports educators and amateur associations.

MILO sponsored the advocacy as a corporate citizenship platform

to build their brand as a patron of sports and youth development.

Most of the programs are still present today.

THE MILO SPORTS PROGRAM

THE MILO SPORTS CLINICS

FROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS

THE EVENT VEHICLE FOR SUMMER

To create an avenue for young aspiring athletes to

compete in an Olympic-type of match.

Launched in public schools

Sports training 1-month before Palarong Pambansa

THE MILO LITTLE OLYMPICS

THE SPORTS VEHICLE FOR SCHOOL

Since 1991, the Kite Festivals were

conducted annually in Cebu, Davao,

Cagayan De Oro, General Santos,

Tacloban, Dumaguete, Laoag, Lucena,

with the last leg held in Manila.

The event revived the culture of

Kite Flying in the country.

IT WAS A KITE DAY FOR KIDS

AND FATHERS … AND KUYAS …

OUR CURRENT ADVOCACY

Engaging Communities Through

Traditional Filipino Sports

We are advocating Larong Pinoy as our Fun Wellness Activity, engaging the youths in traditional Filipino street games. Our effort is a combination of an advocacy for the revival of the heritage games with the vital promotion fitness and wellness for a healthy citizenry. With an added dimension of promoting the Filipino spirit in our wellness activity, Larong Pinoy is a great community engagement vehicle.

The advent of information technology has ushered high-tech gadgets and computer games that has fascinated children and even adults. Computers and game gadgets are mostly played indoor, with less outdoor physical activity and bonding among neighborhood friends. In many urban and rural areas, however, a great majority of Filipino children still find time to play outdoor indigenous games with their neighborhood friends, as most of them are still unable to own expensive high-tech gadgets. Unlike children who grew up playing in the streets, some grew up with

modern technology don’t have neighborhood “kababata” , and only

have “ka-Chat” as they are mostly contacted within the virtual scenario,

thru “YM” or “Facebook”. Children need to have physical outdoor

activity with real friends.

CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE

Magna Kultura Foundation and the Department of Education endeavors to revive the games: to introduce the experience among the youth of this generation, and to institutionalize the Games in city-regions. The Filipino Games are timeless. It is part of our heritage. It should also be part of today’s youth generation.

Together with the Department of Education and the National Commission for Culture & the Arts, Magna Kultura takes the

games to schools & barangays, with clinics, tournaments.

Through Larong Pinoy

Magna Kultura conducts livelihood programs in

local barangays

Larong Pinoy is a cultural treasure that is well-accepted by all Filipinos across all ages. The Filipino Games are timeless. It is still cherished by many, as it is part of our heritage.

Contrary to the notion that the Filipino Street Games are no

longer played, as some perceives that it has vanished in

Philippine society; in urban and rural areas, a great majority of

children still play the games with their neighbourhood friends.

This so because most of them are still unable to own expensive

high-tech gadgets. Games like Patintero, Tumbang Preso, Piko,

Sipa, Turumpo, and many others, are very much alive and

played daily in the neighbourhood. [REF: Paragraph 6 under “Revival” at

http://en.wikipilipinas.org/index.php?title=Filipino_Traditional_Games]

Larong Pinoy’s popularity encompasses not only the youth, but adult and elderly generation as well. It’s a timeless cultural treasure. It promotes fun. It promotes culture. It instills patriotism.

The main advocacy goal is to instill fundamental values among the new generation of youth.

To INSTILL PATRIOTISM and love of things that are Filipino. 1 To make it a vehicle for BONDING AMONG YOUTH AND PARENTS/ELDERS. 2 To ENLIVEN COMMUNITIES by bringing back the fun in neighborhoods. 3

The Traditional Filipino Street Games provides children activities that are easy to play, using materials that are easy to produce.

LARONG PINOY OUTREACH PROGRAMS GOALS:

In addition to the significant values of culture & tradition, the Larong Pinoy program promotes healthy lifestyle and active outdoor play among children in schools and barangays.

Larong Pinoy promotes PHYSICAL (exercise), SOCIAL (camaraderie) & EMOTIONAL (fun & shapes character) activities through outdoor activities. The physical & health benefits of outdoor play are obvious, yet the social and personal benefits are equally as important.

LARONG PINOY PROMOTES Social Development thru interaction with other children or adults.

Emotional & Physical development.

Creativity by stimulating a child’s imagination and cognitive skills.

Development of fine and large motor skills.

Problem solving skills.

Eye-hand coordination.

Self -entertainment.

THE PROBLEM OF LARONG PINOY’S

DETERIORATION IN THE COUNTRY

FACT IS: Unlike Western sports (i.e. basketball), playing

Larong Pinoy game ends in the street because there

is no venue for further competition. As soon as children reaches the age of 10 years old, they switch to sports available in schools & barangays.

In Y2008, the Department of Education (DepEd) issued a Circular Memorandum authorizing Magna Kultura Foundation to teach the Traditional Filipino Games in public schools, implementing sports training in Physical Education Classes.

Since then, Magna Kulltura became

the chief proponent of Larong Pinoy in the Philippines, as advocate in the revival of the Games of Heritage

in the mainstream of society.

Larong Pinoy Advocacy Site: http://palarongpinoy.multiply.com

WikiPilipinas Article:

http://en.wikipilipinas.org/index.php?title=Filipino_

Traditional_Games

ITO ANG LARO NG MGA PINOY.

THE PLAN

LARONG PINOY

REVITALIZATION PLAN

PLAN

To make Larong Pinoy relevant, first and foremost, an awareness for the game mechanics must be taught among children, in schools and communities.

Secondly, there must be a venue for competition, where

players can demonstrate their skills.

Finally, a sports marketing enterprise must be built around the games. An enterprise that can be beneficial and/or profitable for “mobilizers”,

whether it be through tournament prizes or marketable goods.

To re-institutionalize Larong Pinoy back in the mainstream,

what is vital is a visible SPORTS INFRASTRUCTURE.

LARONG PINOY SPORTS CLINICS Training Schools implemented in schools & in

Barangays, with sports instructors, standard curriculum.

LARONG PINOY SPORTS TEAMS Creation of legitimate Larong Pinoy teams in schools

and barangays, with appointed trainers and coaches.

LARONG PINOY COMPETITONS A tournament similar to UAAP or NCAA, where teams

could be recognized for demonstrating skills excellence.

LARONG PINOY

REVITALIZATION STRATEGY

VITAL TO BUILDING A SPORTS INFRASTRUCTURE FOR LARONG PINOY ARE:

SPORTS CLINICS & TOURNAMENTS

LARONG PINOY FEDERATIONS Creation of sports clubs in schools and barangays,

as well as, federations in cities/municipalities; to

coordinate for sustainability of activities.

SPORTING GOODS ENTERPRISES of Larong Pinoy Toys & Equipment

Connecting local distributors (i.e. from Divisoria) to make toys available among school bookstores

and barangay sari-sari stores; that would allow traders to earn modest income.

SPORTS MARKETING & SPORTING GOODS TRADE

A VISIBLE INFRASTRUCTURE WILL ATTRACT PUBLIC INTEREST, AS WELL AS PRIVATE COMPANIES.

IN SUMMARY

TWO (2) EFFORTS VITAL TO

RE-INSTITUTIONALIZE LARONG PINOY

THE LARONG PINOY

SCHOOLS & TOURNAMENTS &

SPORTS MARKETING

& SOCIAL ENTERPRISE

TO BE HELD IN SCHOOLS & BARANGAYS, WITH PARTICIPATION OF TEACHERS, LGUs, AND

COMMUNITY HOME-OWNERS ASSOCIATIONS.

TO BE CONDUCTED BY COMMUNITY ADVOCATES WITH THE PARTICIPATION OF LOCAL SARI-SARI

STORES AND OTHER SECTORS IN CITY-DISTRICTS

While promoting the revival of Larong Pinoy, the two efforts conducted side-by-side will benefit

the academe, local government and trade.

LARONG PINOY SPORTS CLUBS WILL BE ESTABLISHED IN SCHOOLS & COMMUNITIES, WITH A SOCIAL ENTERPRISE

GEARED TO SUSTAIN ACTIVITIES & FUNDING.

BUILDING A SPORTS INFRASTRUCTURE FOR LARONG PINOY

A VISIBLE INFRASTRUCTURE WILL STRENGTHEN LARONG PINOY AND GIVE PEOPLE FAR-REACHING ASPIRATIONS.

TRAINING SCHOOL for youth &

teachers, on-campus & in barangays

SPORTS CLUBS

to mobilize active participation of youth & adults,

and sustain programs in

communities

TOURNAMENTS To hold inter-school and inter-barangay,

for exhibition of skills learned and

camaraderie among organizations

SOCIAL ENTERPRISE

to conduct livelihood among local folks

and sari-sari stores, thus making the

materials available.

Social and cultural entrepreneurship is key to the development of larong Pinoy: to provide training, materials, at the same time, create a social

enterprise that will benefit local folks.

SCHOOL CLINICS

& TOURNAMENTS

PART ONE

SCHOOL CLINIC & TOURNAMENTS

Establishing the 1st Ever School for Laro ng Lahi and a Legitimate Inter-City Schools Competition

The half-day clinic teaches the following games: Patintero Tumbang Preso Piko

The Larong Pinoy Play Camp is a half-day sports clinic the game playing mechanics of The Traditional Filipino Street Games.

The 1st Part is a 20-minute session teaching kids the game mechanics, with systematic drills for proper execution, posture and movement. The 2nd Part is a 3 ½ half hours session where participants are grouped into teams and conducted with actual game play, orienting kids on the tournament formats and officiating rules, to play the games better and learn strategies for winning matches.

SPORTS CLINICS IN SCHOOLS AND BARANGAYS. Individual Game Instruction Synchronized Group Movement Group Clustering

The “Eskwe-Laro” provides game instructions with scientific drills.

TRAINING SCHOOLS & PLAY CAMPS

Training schools are conducted in schools and barangays with Dep-Ed approved training curriculum.

Trainings are given to School P.E. teachers and Barangay sports coordinators, building capacity to sustain training students and participants.

Training for children with ages 5 to 15 years old with instructions on game play mechanics and procedures for

Scientific drill exercises executed to train kids in proper posture & movements

Outreach Tours conducted in Schools and Barangays since 2007

TOURS WERE ALSO CONDUCTED IN LOCAL INTERNATIONAL SCHOOLS

SCHOOL OUTREACH PROGRAM PLAN

Schools & Barangays are given FREE GAME MATERIALS. GAME KIT consisting of: 1) Game Instruction Booklets

2) Larong Pinoy Game Equipments

3) Permanent playground markers

SCHOOLS RECEIVE THE FOLLOWING:

Training Manuals and Syllabus for Classroom & P.E. classes

Game Equipments and Tournament Materials

One-Day Trainer’s Training Skills Transfer for Teachers

One-Day Larong Pinoy Clinic for Students

Weekly Monitoring during P.E. class session for 5 weeks

Schools campuses are provided with ground markers for school children to use. The ground markers will be permanently painted in the playgrounds and playing courts.

SCHOOL & BARANGAY COMPETITIONS

TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS. Intramurals are conducted in schools & barangays to determine to official contenders;

And, Larong Pinoy competitions are held among the teams in city-districts.

School Intramurals

Inter-School Tournaments

Barangay Games

Inter-District Competitions

An avenue for the

Filipino youth to

demonstrate their skills.

A venue for camaraderie and

inter-action among schools & barangays.

Conducted in schools & barangays using the Official Tournament Rules & Regulations developed by Magna Kultura, which was

approved by the Department of Education

Since 2008, Magna Kultura continues to conduct street games in the barangays of Metro-Manila.

The Barangay Outreach Photos could be viewed at

http://palarongpinoy.multiply.com

A FUN TEAM BONDING EVENT

ACTIVITY WITH A FILIPINO TOUCH

IN 2008, MAGNA KULTURA

STARTED RECEIVING FROM

LOCAL COMPANIES TO

CONDUCT SPORT FESTS,

WITH LARONG PINOY AS

TEAM BUILDING PLATFORM.

Since the 1980’s there have been many new ideas and innovative

games. Since Y2008, many companies have opted to launch sports

fest using the Traditional Filipino Street Games. With Larong Pinoy,

we make employees THINK FILIPINO.

The selection of Larong Pinoy as a Sports Fest Activity is intended to involve employees into doing an alternative event instead of the usual western sports, to make the company affair fun and truly Filipino.

Unlike basketball, volleyball, or other western sports; with Larong Pinoy everybody can play --- from executives, to staff, to clerks, to general service employees. It’s a game everybody knows. It’s a game everyone can enjoy --- even the non-sporty type.

Adults re-discovered the fun of playing Larong Pinoy during Company Sports

Fests, bonding with fellow-employees, and building relationships like real

“kababata’s” --- and breathing youthful energy in the organization.

A Larong Pinoy teambuilding event challenged adults to re-learn the Filipino Street Games, blended with team building values and activities that bonded employees.

PHOTOS OF ORGANIZED LARONG PINOY CORPORATE SPORTFEST

700++ Doctors, Nurses and Medical Practitioners from 21 Government Hospitals of Metro-Manila celebrated the National Hospital Week, and gathered at the Marikina Sports Center to conduct a Larong Pinoy Mini-Olympics dividing teams into 2 Divisions.

LARONG PINOY CLUBS

& COMMUNITY ENTERPRISE

PART TWO

PROGRAM SUSTAINABILITY THROUGH

SOCIAL & CULTURAL ENTREPRENEURSHIP

Larong Pinoy Sports Clubs will serve as the coordinating council in communities to manage citizens

participation, continuity of activities and propagation of a the livelihood enterprise, in order to

ensure sustainability of the program in areas visited by Magna Kultura and Metrobank Foundation.

The LARONG PINOY SPORTS CLUBS in will be managed by local citizens who will: Facilitate and monitor all Larong Pinoy activities in their area;

Create community enterprise with livelihood income streams.

The SPORTS CLUB is key to the establishment of a sports infrastructure. While membership to the club is composed of kids and neighborhood adults, the club

management is composed of youth leaders and civic individuals in the district-barangays.

CLUB MEMBERSHIP

Membership is open to children from ages 4 to 15 years old

Membership will also cater to young adults & parents in schools communities.

Youth and adults will receive membership certificates, and will entitle them to participate in the activities and avail of

the benefits under the Larong Pinoy program. The Club certificates or I.D. cards could be used by members to avail of

discounts & benefits among local trade participating in the program, i.e., in retail stores, fast food outlets or any

participating commercial establishments.

Club franchise will be awarded a Council of local advocates composed of the district’s school PTA & the Sangguniang Kabataan. The franchise will allow the clubs to: Operate under the Larong Pinoy sports infrastructure of activities and events Receive workshops on sports development and management of livelihood enterprise.

The Club Council will manage the community livelihood enterprise that will be operated in the district, built around the Larong Pinoy program. The Club’s goal is to achieve financial stability through the livelihood enterprise, in order to sustain the programs and activities with less external subsidies.

Magna Kultura will conduct a comprehensive training of Club Council members and create a secretariat pool to facilitate activities in the locale

Creation of comprehensive sports development programme for the district

Development of community enterprise built

around the program.

CLUB COUNCIL

CLUB FRANCHISE

The Clubs will be operated like a franchise.

THE VALUE OF THE SPORTS FRANCHISE AMONG CLUBS

SPORTS CLINICS & TRAINING OF LOCAL TEAMS To receive seminars, manuals, and updates for running Larong Pinoy Free Clinics for members in their district-barangays Certificates of clinic participation and Club membership I.D.’s for members in the locale.

(Note: the I.D.’s could be used during local and national promos)

PARTICIPATION IN TOURNAMENTS Participation of local teams in Inter-District Competitions in the Philippines Monitoring of locally held tournaments with entitlement of team progression in regional

tournaments

LIVELIHOOD ENTERPRISE Authorization to conduct Larong Pinoy promotions in stores & neighbourhoods Provision of promo items and merchandising materials; Supply of Larong Pinoy toy items at wholesale prices to allow club income; Financial instruments - i.e. receipts, sales order forms, inventory materials, etc.

The sports franchise will authorize local clubs to operate under the Larong Pinoy system. Local clubs will be looped-in to the Larong Pinoy system which will allow interface with other cities.

The Larong Pinoy Franchise will give local Clubs the following benefits:

The clubs will be supervised by Magna Kultura Foundation with regular administration management and monitoring system, both for the sports activities and the livelihood program.

SOCIAL ENTERPRISE

Providing Livelihood in Communities to sustain local clubs. A community enterprise built around the Larong Pinoy Program

to make the project/activities sustainable in the areas.

THE FOLLOWING BUSINESS WILL BE GENERATED IN CITY-DISTRICTS:

Loading of Larong Pinoy Toy items among local sari-sari stores & groceries

Brand promotion & direct selling of corporate sponsor’s products

SOCIAL PURPOSE ENTERPRISE

Creative Financing Though Cultural Entrepreneurship

Our aim is to build local capacity of sports club to sustain Larong activities in the locale. Magna Kultura will train citizens in managing operation in social entrepreneurship skills, in managing data-base and finance. The Social purpose enterprise will be built around vending of official Larong Pinoy game items sold through officially designated outlets and vendors in district-neighbourhoods. Larong Pinoy Sports Clubs will be given sports franchises with opportunity to conduct social purpose enterprise in In every district-barangays.

Local coordinators assign to facilitate loading and merchandising of Larong Pinoy items

Profits earned are ploughed to the local Sports Club

Governance of finance will be under supervision of Magna Kultura Foundation

COMMUNITY ENTERPRISE PROCESS 1st : Larong Pinoy Club coordinators will be trained in marketing and management of the community

enterprise. They will be oriented in dealing with local stores and vendors. 2nd : Local stores and vendors in district-barangays will be given invitation brochures with brief summary

of the advocacy, and an application form to join the enterprise. Then, All prospect stores and vendors will be given an orientation session on the business and process.

ORGANIZING COMMUNITY ENTERPRISES

To sustain interest for kids to play the Larong Pinoy games, Magna Kultura will activate retail outlets in neighbourhood to sell Larong Pinoy toys with its logo printed on each item to give it a more inviting appearance. The organization of the community enterprise is comprises three (3) stages.

MERCHANDISING PLAN / ITEMS Stage in the process that covers the finalization of products to be sold, printing lay-out of logo designs for each item, designing of each merchandising materials, and production/packaging of products and merchandising items. RETAIL STORE COORDINATION / ACTIVATION Marketing stage of the program in target areas; securing of permits to operate, person to person cascading amongst retail outlets by Larong Pinoy sales forces, merchandising stage. LOADING / WAREHOUSING PROCESSES Monitoring and maintenance of the sales operation in each areas.

On several occasions, Magna Kultura has been featured on the leading television networks; discussing the advocacy, the game mechanics, and the organization’s plans to make it

relevant in modern society among the new generation of Filipino children.

PR

ES

S C

OV

ER

AG

E

PR

ES

S C

OV

ER

AG

E

PR

ES

S C

OV

ER

AG

E

PRESS COVERAGE