MagicBricks.com is the Knowledge Partner for the 17th Asia Construct 2011

E Jayashree KurupHead Content & Research

Why magicbricks.com Data Speak – Why Technology Developer Survey What consumers want Conclusion

It is the interface between consumers and developers

When surveyed: ◦ Developers want technology to counter the

manpower & labour crunch◦ Consumers want technology that will meet their

standards and lifestyle needs◦ Manpower needs to see a career path in real

estate industry

Tech company in the fragmented Real Estate sector• Privy to : A Bird’s Eye View• Captures : Visible consumer nuances

Develops Indices• Market Pointers • Capturing Industry-Consumer sentiment

Knowledge Partner to Housing & Real Estate industry

How can our Data give a Boost to Housing & Real Estate industry?

How can we Collaborate?

Lets “Enhance this Ecosystem”

67% of employers report skills shortage in the Managerial Cadres in the construction industry

Crisis at Mid-management and Supervisory levels

Fewer companies prefer hiring Fresh Graduates

Source: TimesJobs.com

• Problem– Retention of existing talent– Ageing workforce– Talent crunch at Junior level

• Impact– Increased operating cost –Miss project deadline– Increased workload for staff–Outsource workforce– Loss in business

Workforce will remain the same39% Workforce will decrease 32% Workforce will increase 29%

Whatever the outcome, without Technology a crisis is imminent!

Application-based Education through

◦ Increased Industry & Academia Alliances

35%

◦ Emphasis on Internship Programmes 20%

◦ PG Certified Training Courses 19%

◦ Contemporary University Courses

16%

“There was a time when if I had to employ 1,000 labourers, I had 5,000 applicants. Today If I need 1,000 labourers, I get only about 200 applicants.”

Mumbai◦ Niranjan

Hiranandani

“Labour availability is increasingly scarce, especially because of large scale projects like CWG and NREGA”

Mumbai◦ Rajnikant Ajmera

Challenges are Television exposure leads to higher

expectation among labour forceConstruction industry is the last

choice for trained manpower Technologically we are much behind

the world; Material - strike on sand, steel prices

going up; cement manufacturers creating artificial supplies - all these result in delays.

Mumbai◦ Rajnikant Ajmera

Bangalore◦ Ramani Sastri

“Nobody has given thought to the capital expenditure. All developers are using solar panels as a means to an end – to get the available green incentive.”

Bangalore◦ Sushil Mantri

“I think it is a criminal waste to use solar for heating water. It makes sense to use it for lighting common areas etc. Especially in the night time when you don’t need that intensity.”

Over 60% developers agree that there is acute shortage of technology

Most vote for large-scale developments as the ideal format for residential units– ◦ Integrated Townships 57%◦ Special Residential Zones 42%

The need for technology is even more if these formats are to be replicated…

Indian developers go easy on technology in housing projects because :

Land is fragmented in India Smaller phases with fewer units Weak access to capital Materials supply Labour shortages Slow sanctions

What measures need to be taken for Capacity Building?

Consumer Wants ◦ Residential districts – scale, maintenance, lifestyle◦ Speedy delivery – not over a year from booking◦ Multi-storey buildings◦ Power & water efficient devices◦ Effective waste recycling

Need of the hour ◦ TECHNOLOGY INFUSION

Which of the following technologies is important before you buy a house?

Writing is on the wall

◦ Apprenticeship Credits at Student Level

◦ Creating Training Opportunities for construction services like operating machinery, plumbing, carpentry etc. to offer them as a career path

◦ Speed-up construction processes with Technology Infusion