Marta Fioni General Assembly London - UX DI Summer 2014 The Magic Toy Shop
Magic toy shop - UXDi London 2014 - Project 2
Apr 22, 2015
UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design.
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Marta Fioni General Assembly London - UX DI Summer 2014
The Magic Toy Shop
Competitors Analysis
Bunny, my favourite toy
‘Where have all these toys come from?’ Hiroshi Fuji
An online toyshop that creates and re-creates
the magic moments of childhood.
The brief
Curated
Mass Market
General e-commerce Toys
The opportunity
Website Product page Navigation Check out NotesProduct reviewsSocial sharing
One click check-out Brand store
Categories Keywords
Brand stores
Edit basketStores multiple credit cards and addressesClear date of arrival
Powered by usersPersonalised
recommended items
Buy online/in store optionProduct tour (demo)
Might also interested in
Categories (10) Curated gallery
Mandatory registration
In store availabilityOn shelf promise
Email offersGift card
Toy safety Quantity / review
Social sharing Delivery / returns
Recommended age
Categories (10)Curated gallery
(brand, sub-subcats) Offers
Four steps check out Progress signals
Invoice information upfront
Pictures show the toy, not the box.
Only kids oriented,Functional
descriptions
Reviews + site repliesSocial sharing stats
Similar productsHeart availability / tags
Categories (9) newTop 50
Last chance
Four steps check out Justifies phone number request
Postcode automatic Look up
Pictures are curated! All objects in a
context
Quantity Availability
Themes Recommended by
buyers / shop history telephone number
Vertical form Too many steps
Boring tone of voice
Pure curation, no personality
What competitors do well
As efficient as Amazon !
As surprising as Firebox !
As cozy and delightful as your favourite toy shop
The experience
Designing for your users
‘He tells me what he wants - the problem
is to find it’
John
Tamsin Dexter
‘If I get her the cool stuff, she will think I am
a cool dad’
‘It’s not whether I can afford it, it’s weather I
can afford NOT to have it!’
Designing the experience
Encourage Discovery
Support Buyers Decisions
Drive Sales & Delight
Encourage Discovery
One click to brand pagesDate
Notes
Title
g-design.net
>
Home Brand
>
Support Buyer Decisions
‘Ask someone’
The expertsDate
Notes
Title
g-design.net
Help page Product Page
The magic bagDate
Title
Notes
g-design.net
Prototype
Drive Sales & Delight
Check out process
ConfirmationPayment Bag
DateTitle
Notes
g-design.net
DateTitle
Notes
g-design.net
DateTitle
Notes
g-design.net
>> >>
What’s your favourite toy?Date
Notes
Title
g-design.net
>
Form Discount
>
Testing with users
Livia, Mum of Agata
Results pages
Test page Final version
Testing prototype
Final version
Messaging
Test message
Demo
http://invis.io/5QYJS7NX
Buy a beginner’s level magic trick
Clickable prototype:
Next steps
!
With your help,create magic content
Gather statistics and run A/B testing on the homepage
!
Monitor sales and engagement !
!!!
Thanks!
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