MaGIC Startup Academy Launch 2014- Developing Your Market Opportunity Hypothesis & Metrics ( Randy Lubin )

Startup Toolkit

Models and Frameworks

My Journey

Lean Canvas

Consensus / Non-consensus

Right Wrong

Consensus

Non Consensus

Adoption Lifecycle

Bowling Pin Approach

Market Sizing

Customer Lifetime Value

(Profit / Sale)(Sales / Month)

Months RetainedLifetime Value

XX

CLTV - Simple

$1002

12$2,400

XX

AARRR Metrics

• Acquisition

• Activation

• Retention

• Referral

• Revenue

AARRR!

Cohort Analysis

Financial Models

-$2,000,000

-$1,500,000

-$1,000,000

-$500,000

$0

$500,000

$1,000,000

$1,500,000

0 5 10 15 20

Months

Cumulative Cash Position

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

(1) 4 9 14 19 24

Months

Cumulative Cash Position

$50,000

$500,000

Questions?

Ask Me About

• Learning to Code

• Prototyping

• Selling a Company

randylubin.com

@randylubin