Magic leap

MAGIC LEAPThe world’s most secretive startup

THE PRODUCTImagine a world where screens are no longer needed...

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LOCATION

Silicon Valley?

Magic LeapDiana Beach,

Florida

THE CONCEPTMagic Leap is a US startup company that is working on a head-mounted virtual retinal display which superimposes 3D computer-generated imagery over real world objects, by projecting a digital light field into the user's eye.

THE CONCEPT

Welcome to CINEMATIC REALITY…

EXPLAINING THE BASICS: MIXED REALITY

Real Environme

nt

Augmented Reality

(AR)

Augmented Virtuality

(AV)

Virtual Environme

nt

Mixed Reality (MR)

Founder, President & CEORONY ABOVITZ“Computing should feel completely natural. That to me is the real magic leap… Like you’ve crossed through the looking glass and you’re on the other side and there’re talking white rabits and Alices there…”

“

You’re convinced that what you’re seeing in front of you -that you know it’s sort of unreal- feels real. (Savannah Niles, Interaction Prototyper)

It’s like dreaming with your eyes open (Sam Miller, Director of Systems Engineering)

What the Magic Leap team have created is remarkable and will change the way we interact with images and information. The wearable technology they have developed is revolutionary.(Richard Taylor, Board of Directorsʼ member)

THE MARKETINGOr how to take it to the next level with social media...

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WHY SOCIAL MEDIA?

SEDUCTIVE BECAUSE OF:◦Easy point of entry◦Low-cost basis

Social users love what’s new -startups are new by default.Startups don’t have a ton of resources to advertise, social media serves as the perfect way to build a reputation.

The startup advantage

Source: https://www.entrepreneur.com/article/279120 “5 Startups That Are Killing It With Social Media Marketing”

>80.000 likes on fb

> 1.100 Google+ followers

>40.000 twitter followers> 25.000 LinkedIn followers

THE WAY TO DO IT

Generate interest among future user base by producing intense, thought-provoking content.

Content must be interactive, engaging and give users a tease of what they can expect next…

WANT BIG IMPACT?Dream big.

THE BUSINESSOr where the money comes from...

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💸 $$$

FUNDING AN UNKNOWN PROJECT

Series AFebruary 2014$50 million

Series BOctober 2014$542 millionMain Investors:•Google (Lead)•Qualcomm•Andreessen Horowitz•Kleiner Perkins•Legendary Entertainment etc

Series CFebruary 2016$793.5 millionNew Investors:•Alibaba Group (Lead)•Warner Bros.•JP Morgan etc

TOTAL ESTIMATED VALUE: $ 1,4 billion

💰

Then, came the hype

Last (but not least), came the big money

First,came the idea

THE PROCESS

In 2010, “Magic Leap Studios” was working on a graphic novel and a feature film series. In 2011 , it released an augmented reality app at Comic-Con.

On March, 2015 Magic Leap released a demo video that included augmented reality gaming and productivity applications but it was unclear if the video was actual footage using their technology or a simulated experience.On October, 2015 Magic Leap released actual footage of their product, still not showing any hardware.

$

On December 2015, Forbes reported that Series C of funding rounds would bring the company’s total funding up to $1.4 billion, and its post-money valuation to $3.7 billion.

FINAL REMARKSOr the things to consider as homework...

LET’S REVIEW THE KEY POINTS

The Missing Piece It is still unclear if Magic Leap is indeed the missing piece between Internet of Information and Internet of Experience but it sure aims to be.

Out Of The Box ThinkingWhatever the outcome, it promotes creativity and innovation. It dares us to dream big, to explore what new media and new technologies can offer. That’s what startups are all about... New Starts!

Find The TargetDespite not having something tangible to demonstrate yet or even if it doesn’t live up to the challenge, Magic Leap has found its audience by presenting a well-structured marketing pitch.

Create A Better WorldThe financial profits Magic Leap has attracted is one way to look at it. The other includes the changing of the world as we know it. All is done in an effort to enhance people’s lives. A life without screens and full of experiences -virtual but real nonetheless.

Thank you!ANY QUESTIONS?Christina DamaskouMA Student in New Media & JournalismEntrepreneurial Journalism

For more info on Magic Leap visit www.magicleap.com

Other Sources Used: https://www.entrepreneur.com/article/279120 “5 Startups That Are Killing It With Social Media Marketing”https://www.wired.com/2016/04/magic-leap-vr/ “The Untold Story of Magic Leap, the World's Most Secretive Startup”

Photos, video & magic leap whale logo are all copyrighted by Magic Leap, Inc. I do not own any of these, all rights reserved.