MIT COLLEGE OF MANAGEMENT PRESENTED ON New Product Development Presented By Vivek khandelwal Roll no:- RM -16
Jul 15, 2015
MIT COLLEGE OF MANAGEMENT
PRESENTED ON
New Product Development
Presented By
Vivek khandelwal
Roll no:- RM -16
•It was founded by the Maggi family in
Switzerland in the 19th century, and
merged with Nestlé in 1947.
•Maggi was introduced in India in 1982.
•Maggi is a Nestlé brand of instant
soups, stocks, ketchups and instant
noodles.
BRAND ELEMENT
Brand Name
Brand Signature
Colour
Size
Tag Line
Packaging
MAGGI 2-MINUTE NOODLES
MAGGI Noodles is available in
4 delectable flavors –
1. Masala
2. Chicken
3. Tomato
4. Curry
An offering that exemplifies
‘Taste Bhi Health
Bhi’, MAGGI Vegetable Atta
Noodles is tasty because it
is loaded with everyone’s
favourite MAGGI ‘Masala’
and healthy because it now
has more real vegetables
and is packed with the
power of fiber.
MAGGI Cuppa Mania is a
combination of all the above!
In an easy to carry on-the-go
Cup format, MAGGI Cuppa
Mania comes in two mouth
watering variants –
Masala Yo!
Chilly Chow Yo!
The Indian style Tomato Chat pat Sauce Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan -It's different!
Pichkoo is a small doy
pack which makes
MAGGI Tomato
ketchup affordable to
a host of new
consumers.
MAJOR PRODUCTS
MARKET SCENARIO:-
Growth Stage
80% Market share
No Competitors
Expand the Business
Target Market
THANK YOU