Magento 2

© 2016 Magento, Inc. Page | 1

What´s new & Why M2?David Wise - Director Channel Sales [email protected]


Predicting the future for your business…



Magento Commerce

Analytics

Payments


Magento Commerce

BI

Payments


Magento’s is Equipped to Solve Commerce Trends

BI

Payments



BI

Payments



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Payments



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• Magento• M2• Cloud• Analytics• B2B


Strong Market MomentumRecognized Leader with Top Retailers

0

50

100

150

200

250

70

26 30 24

202

5364

42

US TOP 1000 EUROPE 500 LATAM 500

Source: Internet Retailer, August 2016.MagentoTop Competitor

US Top 1000 Europe 500 Latin America 500

B2B 300

B2B 300


M2 next generation Commerce Platform

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Payments


Magento 2 Is Our Next Gen Open Core Platform

Enterprise Scale and

Performance

Modern Platform

Architecture

Enhanced Business

Agility

Engaging Shopper

Experiences


Magento 2 Interest, Engagement & Adoption

Downloads of Community & Enterprise Edition

700kActive Sites

6000+New M2 Enterprise Customers in 2016

650+

250+ live Enterprise sites


Modern Platform ArchitectureUnmatched flexibility to quickly bring to market innovative shopping experiences

Faster Time to Market

EasierCustomization

EasierMaintenance


Enhanced Capabilities


Engaging Shopper ExperiencesNew responsive designs speed mobile-friendly site creation

Built in Responsive Design


Modern Platform ArchitectureTheming framework simplifies frontend customization and reduces code duplication

Multi-level theme inheritance:

• Create a new theme by specifying changes to an inherited base theme

• Accelerate frontend development of multi-brand businesses, international sites, and seasonal campaigns


Enhanced Business AgilityBusiness Teams No Longer have to Rely on IT to Manage Day-to-Day

Customizable Admin Views


Enhanced Business AgilityNew business tools make product creation faster and easier

4x Faster Product Import-Export


Scalability and Performance

• Database sharding support for products, order management, and checkout

• Multiple slave database support and support for checkout and order management database clustering

• Support for deferred inventory updates for better performance during checkout


Dynamic Marketing, Merchandizing, and Search


Content Staging

• Create, edit, and delete updates to:

• Products – prices, page designs, descriptions, images, and more

• Categories –menu and display options, which categories are enabled

• CMS Content – page content and layouts

• Promotions – catalog and shopping cart price rules

• Additional entities with customization• Group individual updates into campaigns for

easier management• Schedule an unlimited number of updates


Use Preview to Guarantee Flawless Experiences

CalendarStore view

• Preview and verify updates by date, store view• Screen the user experience through checkout

without placing orders

• Share links with others to preview pages • Preview existing storefront extensions


Customer Segmentation

• Customize the customer registration process to collect actionable customer information

• Automatically segment customers using customizable business logic


Rule-based Product Relations

• Use business rules to define which related products, up-sells and cross-sells should be shown to which segment of customers

• Easily affect your entire website with a single rule – without the need of a developer


Targeted Content

• Use banners to show targeted content to segments to personalize the customer journey

• The Banner Rotator widget allows business users to place segment-specific content on virtually any page in a site


Visual Merchandizing

• An intuitive drag-and-drop user interface allows business users to easily control product positioning in categories

• Choose from a wide variety of automated sorting options to determine product position

• Automatically move products into the right category using “smart” categories that constantly listen and respond to user-defined product criteria


Advanced Content Management

• Flexible Designs and Layouts• Drag-and-drop Content• Unique Content Types• In-Context Content Rendering• Content Templates


Flexible Designs and Layouts

• Use rows and columns to design any Content Block or Page.

• Column widths are flexible, and business users can easily drag to resize them to any one of 8 denominations

• Using Magento’s widgets, virtually any page can be completely controlled and designed by business users across the entire customer experience


Drag-and-drop Content

• Easily drag content into rows and columns

• Swap content positions with a single drag or click

• Content remains fully responsive even after being resized when used with Magento 2’s reference theme, Luma, or another responsive theme


Unique Content Types

• Choose from the following content types:

– Buttons– Headings– HTML– Textareas– Images– Drivers– Video– Sliders– Products and product lists– Tabs– Accordions– and more!


In-Context Content Rendering

• Any content inserted into blocks and pages is rendered live directly in the editing space

• Business users have a clear, real-time view of what they’re creating and how it will appear on the site


Content Templates

• Any content created by business users can be saved into re-usable templates

• Business users can re-create common content, or create new content based on existing designs and layouts in seconds


Custom Catalogs by Customer Group

• Business users can create custom catalogs per customer group, allowing different experiences for unique groups.

• Create specific sales for registered vs. guest customers or B2C vs. B2B


Elastic Search

• Built to scale both horizontally and vertically

• Supports 33 languages out of the box

• Supports synonyms and stop words

• Features smart indexing which ensures that indexing data does not impact customers

• The connection with Magento is truly plug-and-play with minimal setup


Increased Customer Loyalty


Rewards

• Use customer behavior to offer reward points to customers which can be redeemed for purchase

• Offer reward points as part of promotions and couple them with customer segmentation to create an affective rewards program


Gift Cards

• Customers can purchase physical and/or virtual gift cards on behalf of others

• Business users can specify custom or open amounts as well as minimum and maximum ranges

• Integrate with physical gift card providers via Magento’s API


Private Sales with Site Invitations

• Customers can invite their friends to Private Sales and then receive reward points for each converted registration or purchase


Multiple Wishlists and Gift Registry

• Offer customers the ability to organize products into wishlists for different events and holidays and share them with friends

• Customers can save products for a later purchase and add all of a list’s products directly to the cart

• Customers can create gift registries to encourage friends and family to purchase gifts on their behalf for weddings, baby showers, or any other event


Enhanced Gift Options

• Allow customers to purchase gift wrapping patterns customizable by business users per item or per order

• Customers can also send gift messages per item or per order


Extensive Management Tools

• More granular permissions with user roles per website and admin actions logging• Customer-assisted returns with RMA• Limited Indemnification From Patent or Copyright Infringement Lawsuits


Permissions and Admin Actions Logging

• More granular permissions with user roles per website

• Website administrators have the ability to view an admin actions log to keep track of which users executed specific actions in the admin


RMA

• Allow customers to initiate their own return process from their “My Account” area

• Business users have complete control over the entire return process and can configure everything from reasons for return to acceptable resolution options


Engaging Shopper Experiences

Streamlined checkout boosts customer registrations, conversion rates, and sales

Streamlined Checkout - 2 Steps Versus 5


Payment Enhancements Boost ConversionIn-Context Checkout & PCI Compliance

• Enable Checkout without Shopper Leaving Your Site (PayPal)

• Enable Faster Repeat Purchases by Using PayPal to Securely Store Credit Cards

• Simplify PCI Compliance

• Quickly and Conveniently Access Settlement Reports (Braintree)


PayPal In-Context CheckoutBoost conversion rates by 69 bps for PayPal purchases

PayPal’s One Touch feature lets shoppers skip entering their login and payment information


Producing Real Results for Real Companies

“We needed a platform that we could not only easily scale up if required but could

also be customized to our brand. The website is our virtual shop front and we

felt that Magento’s offering was best suited all of those needs.”

Alex Barbier, Digital Marketing Director Oliver Sweeney

Everything In One Place

“We’ve seen a significant uplift (30%) in order volume since the launch, making the

Byredo project an exceptional start to Manzanita's ecommerce evolution.

Magento 2 have brought us the opportunity to grow all of our brands with

the most advanced ecommerce technology in the market‘.”

Rob Bostock, Director of TechnologyManzanita Capital

Multiple Brands, One Platform

“Magento 2 will allow us to go further, and faster. It makes it easy for us to take

advantage of out-of-the-box features, and for our in-house developers to

create the unique shopping experiences we want for our brands.”

Tomas Griffin, Technical Lead Kurt Geiger

A Big Step Forward

Find these case studies and more at magento.com/customers

https://rjmetrics.com/customers


Kurt Geiger Launches

Profile• British fashion footwear &

accessories retailer• Multi-channel focus • Top retailer in Europe based

on sales

Magento 2 Experience• Fast, flexible development• Mobile optimization was

automatic• Scalability built-in


Faith Connexion https://www.faithconnexion.com/

Speed to market: Launched in 12 weeks



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Oliver Sweeney Launches On Cloud Edition

Profile• UK-based luxury lifestyle brand

for men • Needed to be able to scale up

and be customized

Magento Cloud Edition Selection• Fast time to market• It is a full, end to end solution• Time to focus more on front end

customer experiences



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Payments


State-of-the-art visualization interface allows each user to take control of their data and learn from it.

Create custom metrics without formal analytical training

Perform advanced analyses like customer lifetime value and cohort analysis with ease

Magento Analytics


Out-of-the-box, dashboards include:

Marketing ROI

Customer Lifetime Value

Customer Segmentation

Executive and Investor KPIs

Cohort Analysis

Merchandising Analysis

Types of analysis


Advanced Content Management

Staging & Preview

Private Sales Gift Registry & Multiple Wish Lists

Rule-based Related Products

Additional Payment Gateways

Flexible Pricing Rules, Coupons and Promotions

24x7 Support & Account Management

Advanced Segmentation & Targeting Tools

Automated Email Reminders

Virtual & Physical Gift Cards & Store Credit

Return Management (RMA)

Reward Points Drag-and-drop Visual Merchandising Tools

Scheduled Import/Export

Advanced Regular Feature Releases

Customer Attribute Management

Detailed Permissions & Logging

Add to Cart by SKU Catalog Access Controls

Elasticsearch MySQL Cluster Support

Separate Checkout, Order Management & Product Databases

Strong Data Encryption

B2B Module (coming in Q2)

Advanced Capabilities and Support in Enterprise Edition


Magento for your current and future commerce needs

BI

Payments

• Modern Platform

• Speed

• Flexibility

• Ecosystem

• Marketplace


Ambition for your brand.

Questions?
