Magazines 2.0 Hanover March 14 th 2007 Magazine Media 2.0 New Emerging Digital Platforms Dharmash Mistry MD Emap Consumer Media & Emap Performance
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Magazines 2.0Hanover
March 14th 2007
Magazine Media 2.0
New Emerging Digital Platforms
Dharmash Mistry
MD Emap Consumer Media & Emap Performance
Consumers taking control…shift from ‘push to pull’
Unbundling (VOD,ROD)Expect for free
What I want & will pay for…
‘Martini media’‘Time/place shifting’
Whenever I want it…
Narrowcast vs. broadcast‘Segment of one’
Personalised for me…
Editors (filters)Consumers (UGC; social search)‘Twinsumer’ (Someone like me: AI)
Whom I want it from…
Video, text, pictures, virtualMulti-platformMulti-device
In the form that I choose…
Purposeful social network‘Open’ & ‘Closed’segmented
With whom I want to communicate with…
Create, share, collaborateRank, feedback, R&D‘Creative’ & ‘consumer’
With the ability to interact…
‘Realtime’ vs. ‘published’Now & historical record
Continuously up to date…
Search: know what I wantDiscover: Not sure whatI want
Find or discover…
Emap Music TV: Linear Broadcast To On-Demand (IPTV)
Mobile: Unleash The Creativity Of Your Audience …….. ..Crowdsourcing
• 80k paid subscribers• 25m PI per month• > 75% UGC picture blogging
• Acquired Feb 2007
• Award winning “See Me TV” “Look At Me!” mobile video UGC
• 1.5m downloads/month
Four thoughts……..
1. Demand vs. supply side thinking?
2. Content is not concrete to be poured down every pipe?
3. Content convergence?
4. Rich media takeover?
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