Magazine Genre Research

COOKING M

AGAZINES

BY :

T AT

I AN

A T

UR

GE

ON

PD

. 5

COOKING MAGAZINES

Cooking magazines’ general focus is on cooking. These magazines usually provide set by set instructions of recipes that are displayed. There are several types of cooking magazines, ranging from speedy on the go recipes, everyday recipes, and special events recipes. These magazines usually focus on desert or entrées based on their edition.

3 MAGAZIN

ES I CHOSE:

FOOD NETWORK MAGAZINE

Food Network magazine’s cover story for each volume generally caters to the everyday cook, it’s composed of easy to follow step-by-step recipes.

MEDIA KIT

AUDIENCE :

Demographics

Female: 73.6%Median :Age 18-49: 64.5%Age 25-49:48.9%Age 25-54: 58.5%

11.5 Million Readers3rd Largest monthly magazine on newsstandOver 7 million Facebook Likes

MASTHEAD

The mast head for this magazine generally stays the same with, the font is the same and the format, the only thing that changes with each edition is the colors.

COVER CONTENTIONS

MASTHEAD

MAIN COVERLINE

TAG

TAG

Central Image

SOUTHERN LIVING MAGAZINE

Southern Living Magazine is not only a cooking magazine but also a home magazine, this magazine’s cover stories focuses mainly on special occasion foods and treats. This magazine usually covers Holiday recipes.

MEDIA KIT

AUDIENCE:

DEMOGRAPHICS:

Female: 77%Median Age: 51.2College +:65%

Total Circulation: 600,000First 5000,000 coast: $61,430Total Coast: 69,470

MASTHEAD

The masthead for this magazine stays the same with each issue, occasionally changing color based on the central images’ color scheme. The masthead’s color is bright and vibrant.

COVER CONVENTIONS

MASTHEAD

MAIN COVERLINE

PUFF

BARCODE

CENTRAL IMAGE

TAGLINE

BON APPETIT MAGAZINE

This magazine is mainly tailored to more high end cookers , with more complicated and time consuming recipes. This magazine is more focused around the quality of the food rather than how long it takes to cook.

MORE PICTURES

MEDIA KIT

AUDIENCE :

Total Audience: 6.5MMFemale Audience: 73%Education- Graduated College + 50%Employment (Professional): 34%Married: 62%

Demographics

Subscribers: 1,442,388Single Copy: 86,997Total Circulation: 1,529,385

MASTHEAD

The mast head for this magazine generally stays the same with each issue , the only thing that changed color is the “O” in Bon or the accent mark over the E, The masthead is simple yet eye catching.

COVER CONVENTIONS

PUFF

BARCODE

TAG

TAGLINE

CENTRAL IMAGE

MASTHEAD

TAG

TAGLINE