Magazine Genre Research

AICE Media Studies Magazine ProjectBy Dalton Senger

Ms. Drent P.5

The typical masthead of Sports Illustrated is red but it usually changes color based on the central image. For example, if the central image is a picture of someone

wearing the color red like shown below, the masthead will be red to

match the central image. It also

depends on what type of photo is on

the cover to decide whether or not the masthead is in front or behind the

image.

Sports Illustrated’s Masthead

Sports Illustrated Media Kit (2013)

SI continues to reach more professional/ managerial employees, college educated, and affluent adults with household incomes of $100,000+ than any of its competitors

This Magazine is mainly read by middle aged men(42 years old is the average age).

Sports Illustrated is read by nearly 20 million sports fans every week.

Out of the total number of people that get the magazine 80% of them are males, 20% females.

Sports Illustrated covers only sports related stories. They have a wide range of all sports that they cover, but the main sports that they cover are football, basketball, and baseball.

Sports Illustrated Genres

Some may think that ESPN always has a red masthead, which is primarily there main color for it but not always. The magazine color tends change each month. It varies, but usually the color of the masthead matches with one of the colors of the central image.

ESPN Magazines Masthead

ESPN The Magazine’s Media Kit

The average age of the readers is 29.

94% of the people who read this magazine are men.

47% of the people who read this magazine are single. (:

The average household income of the people who read this magazine is $72,000.

Most of the people who read this magazine read the online version.

ESPN the Magazine’s Genres

ESPN only covers sports stories. Like Sports Illustrated, ESPN covers many different varieties of sports. They also have a body issue, this type of magazine shows certain sports celebrities in “the nude” posing for pictures.

Sports Illustrated Kids Masthead

Sports Illustrated Kids has a very similar masthead as the regular Sports Illustrated only it has a small box that says kids under it. Like the other sports magazine, the masthead matches a color on the central image.

Sports Illustrated Kids Media Kit

86% of the kids who read this magazine are boys, 14% are girls.

56% of the viewers also subscribe to the online magazine.

53% of the kids who read the magazine are 8-11 years old.

47% of the kids who read this magazine are 12-17 years old.

Sports Illustrated Kids is very similar to the Sports Illustrated magazines except it is kid friendly. For example, the writers use lower level vocabulary and more pictures in the Sports Illustrated Kids version. They also add sports posters and collectable cards to make the kids want the magazine even more.

Sports Illustrated Kids Genres

Sports Illustrated Conventions

Pug

Masthead

Central Image

Main Cover Line

Tag Line

ESPN the Magazine Conventions

Tag Line

Masthead

Main Cover Line

Central Image

Cover Line

Barcode/ Date

Sports Illustrated Kids Conventions

Pug

Masthead

Puff

Central Image

Cover line

Main Cover line

Editing: Dalton Senger Typing: Dalton Senger Director: Dalton Senger Illustrations and Artwork: Dalton Senger Creativity: Dalton Senger

Credits