Magazine Genre Research

FISHING

Masthead

Central Image

Main Cover line

Cover Lines

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Barcode

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MASTHEADThe Florida Sportsman masthead changes depending on the issue and what image is in the background. For example, in the issue in the slide before, the masthead was orange and white. In other issues, the masthead is often white or blue. The font and masthead location stays the same for every issue. The masthead is always partially overlapped by the image on the cover. Florida Sportsman is written in a font with Serif typography.

FLORIDA SPORTSMAN MEDIA KIT

MONTHLY CONTENT

Each edition includes a “what’s biting” section, multiple fishing stories, advertisements for boats and fishing equipment, and other fishing related articles. Usually each issue has a main article based on the fish that is on the cover of the magazine, as well as what to fish for in each region of Florida.

Masthead

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Top line

Barcode and Date line

Central Image

Coverlines

Tags

Puff

Slogan

MASTHEADMost issues have a white masthead, although a few have had yellow or red mastheads. The font is always a serif. The font and location are the same for every issue.

MEDIA KIT

• Each issue includes multiple strategies on how to catch different species of fish. Also, each issue is full of advertisements for fishing based companies. Furthermore, different species of fish are featured in each issue.

MONTHLY CONTENT

Masthead

Top line

Main image

Puff

Main Coverline

Coverlines

Tag

Coverline

Barcode, date line, and issue price

• The masthead font stays the same, but the color alternates between red and white. Usually the red masthead will have a white outline to the letters. The font is a serif font . The size and location are the same with every issue.

MASTHEAD

MEDIA KIT

• Each issue discusses new lures and strategies on how to catch big bass. Many techniques in

the issues depend on what time of the year it is, as the fish react differently in different seasons. There are also ads on different bass equipment

and boats.

MONTHLY CONTENT