Magazine Genre Research

Health & Fitness

MagazinesJuliana Caronia

SHAPE

Demographic Profile• High Quality Readers• Audience 5,550,000• Age Median Age:

40.7• 18-49 76%• 25-49 66%• 25-54 77%• Income Median HHI:

$89,143• $60,000+ 65%• $75,000+ 58%• $100,000+ 44%

• Education/Employment• College Educated 79%• Employed 74%• Professional/Managerial

39% • Marital Status/Children• Any Children 54%• Single 28%• Loyal, Unduplicated

Audience• Read 4/4 Issues 40%• In-Home Readership 49%• Primary Readers 42%

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Inside the Magazine Monthly

• Each magazine has the following categories– Fitness– Healthy Eating– Weight Loss– Lifestyle– Celebrities

• Workout of the Month• Recopies of the Month

SHAPE Masthead

• The masthead color is not consistent.• The masthead varies in color.• The masthead also varies in size.

Demographic Profile

• Median Age: 36• Median Household Income: $79,666• Gender - Female/Male: 62% / 38%• Education - College Educated: 72%• Employment Status - 38%• Marital Status – Married: 43%• Not Married: 57% • Children in Household: 37%

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Inside the Magazine Monthly

• SELF's motto: Being fit, strong and active means feeling great, being happy and looking your most beautiful.

• SELF speaks to women about three key areas of her being: her body, her looks and her life.

• SELF offers monthly breakthrough moves, food and science, plus inspiring images and coaching.

• SELF gives monthly beauty and fashion advice customized for active style• SELF provides a monthly workout and variety of healthy recopies.

SELF Masthead

• Self magazine uses the popular font Benton Sans and the revived classic Benton Modern Display to modern appeal.

• The typefaces are used in both the print edition as well as on the iPad in horizontal and vertical formats.

• Cyrus Highsmith tweaked a few details on the logo, which is based on Benton Sans Bold Condensed Italic.

• Masthead sizes vary according to magazine.

Demographic Profile

• Median Age: 40• Median HHI: $65,113• Median Home Value: $220,289• Employed: 72%• Attended / Graduated College + : 63%• Married: 48%• Any Children: 43%• Own a Home: 63%• Age 18-49: 73%

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Inside the Magazine Monthly

HEALTHY RECIPES BreakfastLunch DinnerDessertsExclusive Fit Pick Offers

WEIGHT LOSS TipsMotivationEating HelpExpert AdviceCalorie Counter

WORKOUTS AbsButtArms LegsBack

Fittness Masthead

• The Fittness font is Benton Sans.• The color varies with article.• On its latest articles:

– The masthead always has a white border.– The masthead always has a black shadow.– The size of the masthead is always the same.