SPORTS MAGAZINES By Kelly Kemp
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SPORTS MAGAZINES
By Kelly Kemp
Examples
Favorite Magazines
ESPN
MASTHEAD
SUB ARTICLES
BARCODE
The Masthead-The masthead is always the same font.-The color of the text changes with the central image.
Demographics
Median age: 29 (66% between 18 and 34)
Men: 94% | Single: 47% College educated: 87% Average (Mean) HHI: $72,100
Sports Illustrated
MASTHEAD
FEATURED ARTICLE
VOLUME #
MIDDLE THIRD
The Masthead
The text is the same. Usually an outer layer of white around
the text. Colors change.
Demographics
Average Income:$60,913 Average Age:37 Percent Male:77%
SLAM
VOLUMEMASTHEAD
BARCODE
FEATURED ARTICLE
MIDDLE THIRDS
The Masthead
Three stars on the side of font. Same font. Different colors.
Demographics
150,000 subscribers currently Total amount of audience: 900,000 The estimated print rate: $15,590
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