Magazine Genre Research

Joey Keyser

Period 5

*Sports Magazines

*Sports Magazines

*Sports magazines focus on all the different sports, players, teams, and events. They do this by covering different events and also by interviewing different athletes and team officials.

*The 3 Magazines Genres I Chose:

*Waterski Magazine

*Waterski Magazine Media

Kit:

*Audience:

- Total Audience: 137,000,000

-Average age: 48.5

-Average HHI: 194,900

-Net Worth: 685,200

-Average Years Waterskiing: 13.7

- Ski at least once a week per season: 85%

- own a boat: 89%

-Distribution: 30,000

-Own a Wakeboard: 56%

-Own a Combo Pair: 69%

-Male/Female: 91%/9%

-Own or Rent Waterfront property: 56%

-Avg. amount of minutes reading issue of Waterski: 85mins.

*Cover Stories*This story covers different

events and tips about waterskiing, it will either cover a story about a barefooting clinic or a slalom skiing clinic. They also may have a story about a waterski show which they would show pictures of either pyramids or barefoot runs/tricks. The magazine may also cover interviews with certain renown water-skiers like Keith St. Onge, about his experience with waterskiing.

*The Masthead: The masthead changes for each issue of the magazine. That is because depending on the photos they use for each issue they will change the font to fit to the photo. So for one the color may be green and another it may be red. The fonts may change too.

Masthead

Left Third

Cover

lines

Main Cover line Central Image

Top Line

Barcode

*Golf Digest

*Golf Digest Media Kit:*Audience:

-Median Age: 49.7

-Median HHI: $92,379

-Gender Male/Female: 81%/19%

-Education (Graduated College): 74.70%

-Employment Status (Employed):64.6%

-Employment Status (Professional/Managerial):33.4%

-Employment Status (Top Management):7.4%

-Marital Status (Married):64%

-Total Audience: 5,898,000

*Cover Stories

*Golf Digest covers stories ranging from golf competitions, golf tournaments, interviews with professional golfers, it gives you the best places to golf, and it gives tips on how to improve your golfing.

*Golf Digest Masthead

*The golf digest masthead is always the same. They put it on the top of the magazine above the central image. The font of the masthead is Salvo Sans. The colors may change depending on the central image, but t is mostly made up of black or white font colors.

Masthead

Main Cover line

Central Image

Left Third

Cover

lines

Sports Illustrated Magazine

*Sports Illustrated Media Kit

*Audience:

-Total Audience: 19,000,000

- Median Age: 42

-Median HHI: 69,509

- Males/Females: 80%/20%

-Ages 18-34: 7,800,000

- College: 11,900,000

- Employed: 13,600,000

*Cover Stories

*The stories that SI covers are either interviews with athletes, breaking news stories (suspensions or cuts from teams, etc.), statistics before a big game, or even player futures based on talent.

*Masthead

*The SI masthead changes according to the issue, for example, the issues I used al had one change in the masthead with either color or font. The masthead may also be covered partially because it is a very renown magazine, so readers know the name although it may be covered.

Central Image

Masthead

Main Cover line

Top Line

Cover line